Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

April 23, 2014 19:55 khyers

AT&T reported impressive wireless subscriber gains for Q1 2014, adding 625 thousand net subscriber adds for the quarter.  Smartphones made up the bulk of new handset sales for the operator, accounting for 92 percent of postpaid sales; in total the US wireless operator sold 1.1 million smartphones to both new subscribers and for customer upgrades.

The majority of US wireless customers now use smartphones, with AT&T reporting that as of the end of Q1 2014 78 percent, or 53 million, of its postpaid base now use smartphones, up 10% year-to-year from 48 million in Q1 2013. 

AT&T reported that 2.9 million of its postpaid customers had joined its AT&T Next early upgrade plan, allowing them to get a new smartphone every 12 to 18 months.   Strategy Analytics believes that early upgrade plans will become key drivers of premium smartphone sales in 2014 and beyond as customers accelerate the pace at which they purchase new devices. 

Strategy Analytics tracks AT&T and other US wireless operators’ handset shipments in our Handset Country Share Tracker service.  Smartphone shipments by US operator are reported each quarter in our USA Smartphone Vendor Marketshare by Operator report and over all handset sales in our USA Handset Vendor Marketshare by Operator report.


April 8, 2014 18:39 khyers

Global smartphone wholesale revenues grew 9% annually in Q4 2013. Apple and Samsung dominate the industry by both volume and value. LG came to the third place, increasing +38% YoY, driven by a greater mix of 3G and 4G models. Sony ranked at fourth place with very close revenue to LG.

This report provides quarterly global smartphone wholesale ASP, revenue and shipment metrics for 12 major OEMs across six major regions from Q1 2012 to Q4 2013. Historical global smartphone ASPs, revenues and shipments from Q1 2010 onward are also included. The report is a valuable tool for operators, component manufacturers, carmakers, financial analysts and other stakeholders who want to track smartphone pricing and the financial health of major vendors on a regional basis.  Our Handset Country Share Tracker service provides key insights into the trends and factors that drive revenues for handset vendors, operators and other global industry stakeholders.


April 2, 2014 16:36 sbicheno

Chinese smartphone specialist Xiaomi recruited the former head of Google’s mobile products business - Hugo Barra - to become the new head of its international operations last year. Having taken a few months to find his feet, Barra has recently been on a publicity offensive with Xiaomi’s planned international expansion the theme.

Right now Xiaomi sells competitively-price Android smartphones within China, which contain software and services aimed specifically at Chinese consumers. But Barra has said that within two years he expects Xiaomi to have a portfolio of mobile products that can be used anywhere in the world, which will be the bedrock of the company’s global expansion starting with other Asian markets such as Malaysia and India.

Recent unconfirmed reports have Xiaomi setting new records for unit shipments in Q1 2014 so it looks like the company has momentum on its side. But, as other Chinese OEMs have found, strong domestic sales are in no way a sign of success internationally. Our Country Share Tracker (CST) service believes Barra will need to use all the knowledge and skill acquired at Google to ensure Xiaomi is viewed as a genuine alternative to the many other Android vendors currently operating on a global level.


March 5, 2014 15:27 khyers

Verizon on March 3rd announced that it had revamped its prepaid wireless plans to provide more flexibility for customers.  The new Allset offering creates a single base prepaid plan for $45 which provides unlimited voice, text messaging and 500 MB of data while giving customers a choice for additional data packages at three different price points:

  • 500 MB for $5 with 30-day expiration
  • 1 GB for $10 with 90-day expiration
  • 3 GB for $20 with 90-day expiration

While the new plans are straightforward and offer greater value than previous plans by allowing customers to carry over data purchased from one month to the next, they do not move the needle signficantly in the battle between the tier one operators to grow their prepaid customer bases.  For Verizon Wireless, this is by design. 

Verizon Wireless has alwasy positioned itself as, primarily, a higher-value postpaid carrier.  Prepaid is, and always has been, secondary for Verizon Wireless, which isn't willing to sacrafice profitability to chase prepaid volumes.  Its new Allset plans are more accessible to the prepaid market, but it is is clearly seeking to maintain a clear differentiation in value between its prepaid and postpaid offerings. Clearly the Allset plans have been designed to offer more choice to its prepaid customers while avoiding prepaid canibalization of its postpaid base.

Verizon Wireless' unique selling point (USP) has always been network coverage and quality (not price), something that it extended by being the first and fastest to nationwide LTE.  Now that AT&T has caught up in LTE and Sprint and T-Mobile are expanding their own LTE networks, that USP is under siege.  At the same time, value pricing has become steadily more important.  Verizon's Allset plans are a step in the right direction and will appeal to customers already leaning towards Verizon Wireless due to its perceived coverage and quality advantage, but as AT&T increases recognition of its own strength in this same area, and both it and T-Mobile leverage their Cricket and MetroPCS acquisitions, respectively, in prepaid, Verizon Wireless could see erosion of its base to competition.  From this standpoint, while Allset is a step in the right direction, Verizon Wireless will likely need to take additional steps in order to provide additional value to prepaid customers going forward.

Our Handset Country Share Tracker (HCST) service report USA Smartphone Vendor Marketshare by Operator: Q4 2013 provides marketshare and smartphone unit shipment data for smartphone vendors for each of the Tier 1 operators in the USA.  The report is a key tool for tracking current and historic performance for smartphone vendors by mobile operators in the US market.


March 3, 2014 08:39 woh

With almost all developed handset markets such as USA, France, Germany, Canada and South Korea suffering annual handset volume drop in Q4 2013, as identified in our recent report under HCST (Handset Country Share Tracker), Japan is almost the only country which grew annually in Q4 2013, mainly boosted by the explosive demand for Apple's iPhone 5S and 5C products, offered through all three local carriers including NTT Docomo. Apple dominated the Japanese handset market with an all-time high iPhone shipments.

Our Japan Handset Vendor Marketshare by Operator in Q4 2013 report, available to our paid clients, will give the readers how strong Apple was in Q4 2013 in Japanese handset market.


February 25, 2014 07:27 woh

According to a recently published handset and smartphone marketshare report for 15 countries in Q4 2013, released to clients through our Country Share Tracker (CST) service, Samsung and Apple are the only two vendors who seized the top spots across 15 major countries worldwide. Samsung captured the number one spot in most countries, including China, India and Brazil, while Apple ranked first in North America and Japan due to solid demand for the new iPhone 5s. In Japan, Apple captured a record share of all smartphones shipped during the quarter, crushing local vendors like Fujitsu and Panasonic and giant Samsung.


February 3, 2014 19:36 lsui

According to the latest report from our Handset Country Share Tracker (HCST) services: China Smartphone Vendor and OS Marketshare: Q4 2013, China smartphone market grew 62% YoY to reach a new record. China  maintained its position as the largest smartphone market worldwide. Now, smartphone shipments accounted for 88% of total handset volumes in China, up from 70% one year ago.

Samsung remained in first place, being chased by Lenovo, Huawei and others. Meanwhile, Xiaomi improved its position in the market due to multiple popular new models. Coolpad increasingly looks like it has peaked.

Xiaomi was a star performer in Q4 2013, strengthening the No. 5 position and maintaining in the top-5 list for two quarters in a row. Strong performances in e-commerce channels and the launch of the more-affordable Hongmi phone are the key drivers behind the surging volumes.


January 31, 2014 18:45 nmawston

According to our Country Share Tracker (CST) service, Apple iPhone shipments worldwide grew by +14% annually in the second half of 2013. Apple, of course, unveiled the new 5s and 5c iPhone models to much fanfare. How are those models performing? This published report, available to clients, details the global shipments of every iPhone model since its launch in Q2 2007, from the iPhone 2G to the iPhone 5s.


January 23, 2014 20:07 nmawston

Rumors continue to swirl that Sprint and T Mobile will soon merge their mobile operator businesses in the United States. If the merger goes ahead, our Country Share Tracker (CST) service finds "T Sprint Mobile" will instantly become the largest purchaser of smartphones in the huge United States market, leapfrogging longtime leaders Verizon Wireless and AT&T. This will have major implications for key smartphone suppliers such as Apple, Samsung and Kyocera. More data and analysis of the US smartphone market by operator can be downloaded by clients in this published report.


January 23, 2014 20:04 nmawston

According to our Wireless Smartphone Strategies (WSS) service, the global Firefox smartphone installed base will be a niche proposition in 2014 / 2015. Can Mozilla get the new mobile operating system off the ground in places like Venezuela and Spain? Can it challenge Android?

This extensive published report, available to clients, forecasts global smartphone sales, by 14 operating systems for 88 countries worldwide, from 2007 to 2018. Almost every major country worldwide is covered, including the United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain and others.