Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

November 24, 2014 05:11 woh

According to the recently published 'Japan Handset Vendor Market share by Operator in Q3 2014' under our Handset Country Share Tracker (HCST) service, Apple cemented its no. 1 position at Softbank and KDDI, the Japanese second and third biggest operators, in Q3 2014 due to the influential demand of its newly-launched larger-sized iPhone 6 (4.7 inch) and iPhone 6+ (5.5 inch). Meanwhile, at NTT Docomo, the biggest operator in Japan, Sony kept the no.1 position, mainly due to strong demand for Xperia Z2, Z1 and A2. Apple, no.2 at NTT Docomo, remained lackluster in July and August, but the launch of the new iPhones in September gained robust market traction at NTT Docomo, too, closing the gap between Sony.

The report, available to our paid clients, can be viewed at this link, and covers handset shipments and marketshare for 17 vendors across the big 3 operators in Japan during the third quarter of 2014.


November 21, 2014 16:50 khyers

Global handset industry revenues grew +8% annually in Q3 2014 as Apple regained the largest position by revenue and led the pack in 3 regions. Samsung lost revenue share, but still maintained the largest vendor by volume in 5 regions, except North America. LG jumped into the third place for revenue this quarter. Xiaomi continues to generate decent value share, and OPPO and Huawei are also performing well. This report tracks quarterly global handset (mobile phone) revenues, ASPs and shipment metrics for 16 major vendors from 2007 to Q3 2014. Global revenue-share, shipment-share and ASP tracking for top vendors across 6 regions are also included. The Handset Country Share Tracker report Value Share: Global Handset Revenue & ASP by Vendor by Region Q3 2014 is a vital tool for monitoring the financial health and handset pricing of leading brands such as Samsung, Lenovo, ZTE and others across different regions.


November 21, 2014 14:18 khyers

After several quarters of declining or flat growth, handset shipments in the United States improved on a sequential and annual basis during Q3 2014. Apple and Samsung remain the top two brands, but they are at risk of losing traction to a resurgent LG and bullish ZTE at multiple carriers like AT&T. Meanwhile, HTC and Blackberry continued to struggle, due to weak portfolios. T Mobile was the standout operator, as its share of handset volumes is now at the highest level for four years.

The report USA Handset Vendor Marketshare by Operators Q3 2014 examines the performance of the key handset vendors in this key market. This extensive report tracks mobile handset shipments and vendor marketshare for 16 major vendors at the "big 4" operators in the United States on a quarterly basis from Q1 2009 to Q3 2014.  The report is available for clients of our Handset Country Share Tracker service.


November 20, 2014 14:25 khyers

The Chinese handset market today is the most active and competitive on earth.  The seemingly endless wave of emerging Chinese handset brands continues to expand. While some “established” Chinese vendors are struggling, other newer ones are booming. For example, Lenovo and Coolpad are fading fast at the moment, but rising-stars OPPO and Vivo have emerged swiftly to try to take their place. How big are OPPO and Vivo? What can major rivals -- such as Xiaomi or Samsung -- do to stop or slow their rise?

The report Ones to Watch: OPPO and Vivo examines the growth strategies of these two Chinese vendors and provides crucial analysis for competitors and operators as these two rising stars ride the Chinese handset wave.


November 12, 2014 08:39 woh

According to the recently published 'Global Smartphone Vendor Share for 15 Countries' under our Handset Country Share Tracker (HCST) service, Samsung captured the biggest smartphone market share in 11 countries out of 15 countries that we track every quarter. Apple became the no. 1 smartphone vendor in 3 countries including the US and Japan while Xiaomi became the largest smartphone vendor in China for the first time during Q3 2014.

The report, which tracks the leading 17 smartphone vendors, from tier-one vendors such as Samsung and Apple, to the rising vendors such as Oppo, Vivo and Gionee, in major 15 coutries acorss the globe can be available to our paid clients at this link.


November 10, 2014 16:58 nmawston

According to our Country Share Tracker (CST) service, China smartphone shipments grew +32% YoY to record levels in Q3 2014. A big shakeup in the China market is taking place. Xiaomi became the largest handset and smartphone vendor for the first time ever in the quarter. Xiaomi's rapid growth -- along with rising brands like Vivo and Oppo -- is harming established local rivals such as Lenovo, Coolpad and others. Our extensive report -- available to clients here -- contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q3 2014. A forecast by smartphone vendor for Q4 2014 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.


November 10, 2014 16:53 nmawston

According to our Country Share Tracker (CST) research service, Apple iPhone shipments worldwide grew by +16% year-on-year in Q3 2014, as the new iPhone 6/6+ quickly gained momentum, while older models maintained relatively healthy demand. Our latest published report -- available to clients here -- details the global shipments of every iPhone model since its launch in Q2 2007, from the iPhone 2G to the iPhone 6 and 6+. Our data is especially useful for mobile operators, retailers, component makers, vehicle developers, distributors and technology industry watchers to size Apple's iPhone shipments by individual model.


November 6, 2014 02:11 woh

According to the recently published insight report, "India: The Next Big Smartphone Market in the Wake of China", under our Handset Country Share Tracker (HCST) service, India, the world's 2nd most populous country behind China, is also getting on track to become the world's 2nd largest smartphone country in the foreseeable future. India pushed into top 10 smartphone countries list at the end of 2012 for the first time, and has become the 3rd largest smartphone country by volume in 2013. India's annual growth rate is almost two times faster than global average rate YoY.

Our HCST service analyzes that several positive trends around Indian smartphone market is playing a key role in booming up the smartphone demand in India down the roads, and few of the trends are including surging local vendors and Google's drive. The in-detail analysis is available to our paid clients for HCST service at this link.


October 10, 2014 13:45 nmawston

According to a new report from our Country Share Tracker (CST) service, global LTE phone shipments grew by +54% annually in Q2 2014. The US, Japan and Western Europe continued to witness rapid 4G growth, while new-entrant China rapidly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, ZTE and Sony are now flooding the market. The United States remains by far the world's largest LTE country, boosted by fierce competition among handset vendors and robust carrier subsidies. Our report -- published to clients here -- tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q2 2014.


October 7, 2014 16:22 khyers

Strategy Analytics’ Handset Country Share Tracker (CST) service reports that Global LTE handset shipments grew by 54% year-to-year in Q2 2014.  The US, Japan and Europe are currently enjoying rapid growth in 4G handset sales, while new entrant China is poised to see huge expansions in LTE handset sales in the second half of 2014 and 2015.  LTE handset vendors Samsung, Apple, LG, ZTE and Sony are now flooding the market, with home-grown Chinese vendors positioned for explosive growth in LTE as well.  Meanwhile, the United States remains by far the world’s largest LTE market,  with fierce competition among handset vendors and new data services driving robust demand for advanced new handsets.  The report Global LTE Handset Vendor Shipments by Country: Q2 2014 tracks the sales of LTE handsets by 17 vendors across major LTE countries and is a critical tool for operators, OEMs, component makers and other members of the mobile device ecosystem.