Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

September 22, 2014 19:49 khyers

Shocking few, Apple’s newest iPhones broke records for first weekend sales, despite being available in fewer markets in 2014 than last year.  Apple’s new iPhone 6 and 6 Plus went on sale the weekend of September 19, going on to sell more than 10 million units.  While thousands of customers lined up at carrier stores and Apple’s own retail stores in cities across the United States, Europe and select other markets around the world, supplies were limited and customers were left waiting as in-store stocks of iPhones quickly sold out.

Apple sold more than 10 million iPhone 6 and 6 Plus smartphones this past weekend, a million more than were sold during opening weekend in 2013 when the iPhone 5S and 5C went on sale, and double the number of iPhone 5 handsets sold in the first weekend in 2012.  Despite having more devices on hand than ever before, many stores reported selling out of their stock, with waits of more than a month for the iPhone 6 Plus reported for many markets.  With demand for the iPhone at all-time high levels it is clear that Apple will have a blockbuster quarter in the upcoming holiday shopping season, and is likely to report higher-than-usual sales in Q1 2015 once the iPhone begins to go on sale in China.

Strategy Analytics tracks Apple iPhone and other leading vendors by model in our  Handset Country Share Tracker service and by country and protocol in our Wireless Device Strategies service , which are available to clients. The reports are vital tools for tracking the share and health of leading vendors across the globe.


September 5, 2014 05:38 woh

According to our latest UK handset vendor share by operators report -- published by our Handset Country Share Tracker (HCST) service -- Motorola is showing robust signs of resurrection at major operators in the UK, including O2, Vodafone and Everything Everwhere in Q2 2014, mainly boosted by the growing sales of its affordable Moto G and Moto E line-ups. Motorola is providing these appealing products at relatively competitive price-points through diverse channels from operators to open retailers. If Motorola's emerging success in Western Europe continues in the coming months (even if the face of Apple's new "iPhone 6" range), it will be sure to make Lenovo, the potential new owner, maintain Motorola's brand for the Western European market ahead of their own.

In addition to the UK, Motorola is also enjoying steadily increasing marketshare in other major Western European countries like Germany and France, which our HCST service also covers. These three reports for UK, Germany and France can be viewed at our HCST service website, and are available to clients.

 


September 3, 2014 01:20 lsui

According to the latest report -- Smartphone Vendor ASP and Revenue Share by Region : Q2 2014 -- from our Handset Country Share Tracker (HCST) service, Apple led the pack by value in North America and Western Europe for the second quarter of 2014, thanks to relatively healthy demand for the iPhone 5s and older 4S models, as well as robust ASPs. Samsung tops the charts in the remaining 4 regions, although it shed volume and value share annually due to inventory-build.

For the first time ever, Huawei pushed into the top 5 list by value, driven by rising volumes and improved ASP. Asia Pacific remains the world's largest region by volume and value. Xiaomi and Huawei ranked the third and fourth position in this region by value.


August 22, 2014 01:38 woh

According to the recently published Japan Handset Vendor Marketshare by Operator in Q2 2014 report under our Handset Country Share Tracker (HCST) service, Apple continued to lead the Japanese handset market across NTT-Docomo, SoftBank and KDDI with a dominating market share in Q2 2014 in spite of low seasonaility waiting for the launch of new iPhone 6. Meanwhile, Sony rose to no.1 handset vendor at NTT-Docomo, ahead of Apple, based on the robust sales of Xperia Z2 and A2 smartphones.

Two Chinese vendors, ZTE and Huawei, continued to capture the sustainable market shares at NTT-Docomo and SoftBank with their specialized feature phones for kids while Samsung increased its share sequentially based on the launch of Galalxy S5. This report is available to our paid clients here.


August 13, 2014 02:22 woh

According to the recently-published 'Global Handset Vendor Marketshare for 15 Countries in Q2 2014' under our HCST (Handset Country Share Tracker) service, handset market competition in India is getting neck to neck among Samsung, Nokia and Micromax in Q2 2014 as Samsung and Nokia lost their market share annually, and Micromax has kept increasing its market share quarter on quarter. In particular, the market share difference between Samsung and Micromax became the record low during the quarter.

Further analysis on India handset market and additional quarterly handset vendor market share in other 14 major countries including the US, China, Brazil, Russia, South Africa, South Korea, Japan, Russia, Germany and UK can be viewed by our paid clients here.


August 11, 2014 01:56 woh

According to our recently published report, Global Smartphone Market Share for 15 Countries in Q2 2014, in our HCST (Handset Country Share Tracker) service, Samsung took the lead in 14 major smartphone countries in Q2 2014, including the US, China, India, Brazil, Russia and UK, despite growing pressure from lower-end to higher-tier competition. Apple followed Samsung by maintaininig the no.1 position in Japan and taking no.2 in 8 countries.

Emerging countries, such as China, India, Brazil, Mexico and Russia, continued to lead annual smartphone growth, while Huawei, Xiaomi, Micromax and TCL-Alcatel delivered solid performances across multiple markets during Q2 2014.

Additional analysis of the quarterly smartphone market by country can be viewed by clients here.


August 6, 2014 22:08 nmawston

According to our Country Share Tracker (CST) service, China smartphone shipments grew +29% YoY to record levels in Q2 2014. Samsung maintained the number one spot, followed closely by Xiaomi in second place. For the first time ever, Coolpad pushed into third position thanks to healthy demand for its LTE models. By contrast, Lenovo fell out of the top 3 list this quarter and storm clouds are brewing for the vendor. This published report, available to clients, contains extensive data and analysis of the China smartphone market by hardware brand and by OS from Q1 2009 to Q2 2014. A forecast by quarter for Q3 2014 is also included.


July 15, 2014 03:30 woh

Global smartphone vendors with international brand awareness, such as Samsung and Apple, have long dominated the global smartphone market. But the past few years have seen a swift rise in 'locally-FOCUSED' smartphone vendors, such as Xiaomi, Oppo and Vivo in China, Micromax and Karbonn in India, Wiko in France, BQ in Spain, Cherry Mobile in the Philippines, iMobile in Thailand, Smartfren in Indonesia, Symphony in Bangladesh and Q mobile in Pakistan.

Our recently published report, in our Handset Country Share Tracker (HCST) service, available to clients, analyzes who the local main players are in multiple countries, why they are growing, and what international brands can do to stop them from moving forward.


June 27, 2014 04:06 woh

During this year's Google I/O event, unsurprisingly, Google announced a lot of appealing hardwares, softwares and services such as Andriod L supporting 64bit processing, Gear Live, G watch and Moto 360 smartwatches based on Android Wear, Android Auto, Android TV and Android One. These are all fantastic achievements over what Google and its partners have done for the past years. Among all these gifts from Google, it might be worth taking another look at Google Android One program, which is designed to help smartphone manufacturers design and build high-performing smartphones at lower prices under US$100 based on Stock Android. Google has been teaming up with many different device partners such as HTC, Samsung and LG to create the reference Android-powered smartphones targeting mid to high-tier price range, but this time Google decided to launch a new program to help more affordable, but high-quality smartphones available at many developing countries starting with India, under its control.

As the first step, Google is working with three Indian vendors, Micromax, Karbonn and Spice to build Android One powered smartphones for Indian market from the second half of this year. As the published report under our HCST (Handset Country Share Tracker) service tracks the smartphone market in India, these three vendors have meaningful market shares in their home country and are growing very fast based on the very small smartphone penetration in India. The Android One initiative will be likely to throw some impact on Samsung, Microsoft/Nokia, LG, Huawei, ZTE and other Chinese vendors who are also looking at the entry-tier segment in India to grow their respective market shares. We believe that it would make sense for many players to target this low-price sector in India as our report, published by WSS (Wireless Smartphone Strategies) service, estimates that this market below the wholesale price of US$99 in India is expected to account for 45% of total smartphones sold in India in 2014.

While the target market is a little lower than Android One, Mozilla is also trying to announce a few ultra-low firefox-operated smartphones at US$25 this fall under the Indian brand from Intex and Spice. Android One, Microsoft/Nokia's Nokia X/X2 project, Mozilla and other smartphone vendors equipped with affordable smartphones are going to compete fiercely neck and neck with each other for more vendor and value share in emerging markets. In a nutshell, India and the developing markets will be able to enjoy more diversity and variety when stopping by retail shops or operator channels to look for their first-time smartphones or cheaper ones from the latter half of this year.


June 19, 2014 23:32 swaltzer

After years of speculationAmazon finally introduced its first Fire Phone with AT&T in the US on Wednesday, 18th June, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers, and it risks getting caught in no-man’s land. This first-generation Fire may struggle to gain traction. Further insight and analysis on this topic can be found for subscribers in our published report here: Amazon Fire Puts a Shopping Cart in Your Pocket.