Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

May 2, 2014 15:22 sbicheno

Apple achieved 17% shipment growth of its iPhone smartphone family in Q1 2014, thanks largely to strong shipments of the new flagship iPhone 5s model, according to new research from Strategy Analytics’ Handset Country Share Tracker (HCST) service.

Having been supply-constrained in Q4 2013 - its first full quarter of availability - the iPhone 5s faced a better supply situation in Q1 2014, enabling Apple to more fully fulfil demand for its new flagship, as well as accommodate latent demand from the previous quarter. In contrast, shipments of the cheaper iPhone 5c were considerably lower, while those of the two-year-old iPhone 4S were stronger than accepted.

All this implies that consumers are likely to either chose the latest flagship, or the lowest-priced iPhone available, calling into question the viability of launching a new model that offers insufficient price differentiation from the flagship. Apple must now once more consider whether the launch of a significantly cheaper iPhone has strategic merit.

April 2, 2014 16:36 sbicheno

Chinese smartphone specialist Xiaomi recruited the former head of Google’s mobile products business - Hugo Barra - to become the new head of its international operations last year. Having taken a few months to find his feet, Barra has recently been on a publicity offensive with Xiaomi’s planned international expansion the theme.

Right now Xiaomi sells competitively-price Android smartphones within China, which contain software and services aimed specifically at Chinese consumers. But Barra has said that within two years he expects Xiaomi to have a portfolio of mobile products that can be used anywhere in the world, which will be the bedrock of the company’s global expansion starting with other Asian markets such as Malaysia and India.

Recent unconfirmed reports have Xiaomi setting new records for unit shipments in Q1 2014 so it looks like the company has momentum on its side. But, as other Chinese OEMs have found, strong domestic sales are in no way a sign of success internationally. Our Country Share Tracker (CST) service believes Barra will need to use all the knowledge and skill acquired at Google to ensure Xiaomi is viewed as a genuine alternative to the many other Android vendors currently operating on a global level.

November 12, 2013 18:00 sbicheno

China smartphone shipments surged +91% year-on-year to record levels in Q3 2013. While Samsung remained in first place, Lenovo and Coolpad are hot on its heels in second and third positions and Xiaomi pushed into the top 5 list for the first time ever. The Chinese domestic smartphone market is increasingly influencing the overall global picture, and subscribers to Strategy Analytics’ Country Share Tracker service can access full quarterly Chinese device shipments, broken down by device type, vendor and OS, here.

January 17, 2013 15:57 sbicheno

Samsung, the leading handset provider based in South Korea, recently announced that sales of its Galaxy S series have exceeded 100 million units since the launch of original Galaxy S around two years and seven months ago.

The original Galaxy S sold 10 million units within its first seven months, eventually topping 24 million sales, while the Galaxy S2 topped 10 million within just five months - eventually reaching 40 million units sold. Samsung’s Galaxy S3 sold 20 million units in 100 days and sales have already exceeded 40 million.

Clients of Strategy Analytics Handset Country Share Tracker (HCST) service can access detailed data on global shipments of the leading smartphone models in this report: Global Smartphone Shipments by Family / Model: Q3 2012.

September 19, 2012 11:54 sbicheno

According to Strategy Analytics’ Country Share Tracker (CST) service, the UK handset market declined by 2% year-on-year, slowing down from the previous quarter’s 8% growth as the strength of Samsung was insufficient to compensate for a pre-iPhone launch dip by Apple and continued market weakness, although Sony was a notable exception with a strong UK performance this quarter. Macroeconomic factors also played a part in the dip, with household budgets squeezed by recession and fiscal tightening.. The launch of strong new smartphones from the likes of Nokia, Apple, LG and Motorola could well reverse this declining trend in Q3. More analysis of the UK handset market can be viewed by clients here.

September 19, 2012 11:50 sbicheno

According to Strategy Analytics’ Country Share Tracker (CST) service, the German handset market grew by 3% year-on-year, slowing down from the previous quarter’s 9% growth, as the German economy’s relative strength allowed it to out-perform the rest of Europe once more. Samsung jumped to a record German market share following the launch of the Galaxy S3, while most other vendors saw their shares decline across all operators. The launch of strong new smartphones from the likes of Nokia, Apple, LG and Motorola could well reverse this trend in Q3. More analysis of the German handset market can be viewed by clients here.

June 28, 2012 12:59 sbicheno

While global smartphone shipments grew 43%, year-on-year, in the first quarter of 2012, Strategy Analytics estimates the top 9 families of smartphone models accounted for more than two thirds of the global market in that quarter. Furthermore Samsung's Android-based Galaxy series overtook Apple's iPhone as the world's most popular smartphone sub-brand. In an increasingly brand-conscious smartphone market, Samsung and Apple are currently the clear leaders, and with their deep pockets enabling hard-to-match marketing spend, they represent a considerable challenge to the chasing pack. The full breakdown of the leading global smartphone sub-brands was published on our Global Smartphone Shipments by Family / Model : Q1 2012, available to subscribers of our Handset Country Share Tracker service.

June 22, 2012 11:23 sbicheno

Strategy Analytics’ Germany Handset Vendor Marketshare by Operator: Q1 2012 report reveals German handset shipments increased by 10% annually, up from a -1% decline the previous quarter. Germany remains the strongest European economy and, while there remain concerns about the extent to which the German tax-payer will have to take-on the debt of poorer Eurozone countries, its fundamentals are sound.

Nokia will be disappointed to have experienced a major decline in shipments in one of its strongest markets, especially after such a strong previous quarter, with sales of the Lumia family of smartphones tailing off after a promising start. Meanwhile Samsung and Apple both significantly increased their market shares YoY, confirming that weak performance in the smartphone market is behind Nokia’s German decline.