Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

January 30, 2015 18:54 lsui

According to a newly-published report from our Handset Country Share Tracker (HCST) service -- China Handset and Smartphone and OS Share : Q4 2014 -- Apple nudged up to become the second largest handset and smartphone vendor in China in the fourth quarter of 2014, for the first time ever. Strong demand for iPhone 6 and 6 Plus models, as well as an extended retail presence, and sizeable subsidies from three operators, are the main drivers behind the surging volumes, which doubled annually.

Xiaomi maintained its no.1 handset and smartphone position in China, for two quarters in a row. Xiaomi's rapid (but slowing) growth -- along with rising brands like Vivo and Oppo -- is harming established local rivals such as Lenovo, Coolpad and others. Samsung dipped to the no. 3 position, amid competition from Apple and Chinese brands. Lenovo plunged to fifth place this quarter and lost share annually and sequentially, while Huawei held fourth place -- driven by its Honor sub-brand and Ascend models across multiple price-tiers.

Our extensive report contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q4 2014. A forecast by smartphone vendor for Q1 2015 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.

 


September 3, 2014 01:20 lsui

According to the latest report -- Smartphone Vendor ASP and Revenue Share by Region : Q2 2014 -- from our Handset Country Share Tracker (HCST) service, Apple led the pack by value in North America and Western Europe for the second quarter of 2014, thanks to relatively healthy demand for the iPhone 5s and older 4S models, as well as robust ASPs. Samsung tops the charts in the remaining 4 regions, although it shed volume and value share annually due to inventory-build.

For the first time ever, Huawei pushed into the top 5 list by value, driven by rising volumes and improved ASP. Asia Pacific remains the world's largest region by volume and value. Xiaomi and Huawei ranked the third and fourth position in this region by value.


June 18, 2014 18:07 lsui

In the newly published report : Global Smartphone Shipments by Family / Model : Q1 2014 from our Handset Country Share Tracker (HCST) services, Apple iPhone 5S ranked the top one with volume share of 9% in Q1 2014. iPhone 4S ranked the second slot with nearly 4% volume share this quarter.

Samsung Galaxy series still maintained the top-selling family worldwide, but premium tier model Galaxy S4 and Note 3 slipped on the list and saw declined volume share this quarter. In contrast, mid tier mode Gand II and Trend series outperformanced the above two premium tier flagship models driven by the healthy demand in emering markets.

Xiaomi is rising quickly, its Redmi (Hongmi) phone jumped into the top 9 slot, up from the tenth position last quarter.

Handset Country Share Tracker (HCST) clients please click here to access the full report.


February 3, 2014 19:36 lsui

According to the latest report from our Handset Country Share Tracker (HCST) services: China Smartphone Vendor and OS Marketshare: Q4 2013, China smartphone market grew 62% YoY to reach a new record. China  maintained its position as the largest smartphone market worldwide. Now, smartphone shipments accounted for 88% of total handset volumes in China, up from 70% one year ago.

Samsung remained in first place, being chased by Lenovo, Huawei and others. Meanwhile, Xiaomi improved its position in the market due to multiple popular new models. Coolpad increasingly looks like it has peaked.

Xiaomi was a star performer in Q4 2013, strengthening the No. 5 position and maintaining in the top-5 list for two quarters in a row. Strong performances in e-commerce channels and the launch of the more-affordable Hongmi phone are the key drivers behind the surging volumes.


November 8, 2013 20:31 lsui

Strategy Analytics公司的Handset Country Share Tracker (HCST) 服务刚刚发布2013年3季度中国智能手机市场排名。小米首次进入前5强名单。

2013年3季度中国智能手机出货量同比增长了91%,继续领先美国,保持了自从2011年3季度以来的全球最大智能手机市场的地位。智能手机占手机总出货量的比重也从去年的59%攀升至86%。3G制式占到了总出货量的95%以上。TD-SCDMA首次超过WCDMA,成为2013年3季度最畅销的3G制式。

三星保持了第一名的市场份额,联想,酷派和华为名列第二,三,四名。小米手机继续了今年2季度以来的强劲表现,首次挺进5强。小米依靠扩大的产能,成功的线上品牌和营销运作保持了强势。其8月份新发布的红米手机在1000元人民币以下的市场区间表现不俗。

处于转型期的中兴滑落到第六名,苹果紧随其后名列第七。


November 8, 2013 20:15 lsui

Our Handset Country Share Tracker (HCST) services published China Smartphone Vendor and OS Marketshare : Q3 2013 report. China Smartphone Shipments surged +91% to record level in Q3 2013. China maintained its position as the largest smartphone market worldwide since Q3 2011. Now, smartphone shipments accounted for 86% of total handset volumes in China, up from 59% one year ago.

Samsung remained in first place, while Lenovo and Coolpad maintained second and third positions. Xiaomi was a star performer in Q3 2013, pushing into the top-5 list since the first Xiaomi smartphone launched in 2011. Strong performances in e-commerce channels and the launch of the more-affordable Hongmi phone are the key drivers behind the surging volumes. Huawei and ZTE ranked the fourth and sixth position respectively this quarter. Apple maintained the seventh position.


September 30, 2013 22:06 lsui

Our Country Share Tracker (CST) service recently published its Global Smartphone Shipments by Model report.

CST clients can click here to access the full report.

In the report, Samsung continued to dominate the market, overtaking Apple with numerous popular models like the Galaxy S4.

Interestingly, Huawei's Ascend family become the no.5 most popular smartphone sub-brand worldwide this quarter for the first time ever. Solid marketing at home in China is driving shipments. The Chinese vendor is quietly getting the hang of building famous sub-brands.


August 9, 2013 23:54 lsui

根据我们Handset Country Share Tracker(HCST) 服务最近发布的数据,中国智能手机市场继续保持强劲的增长势头,以103%的年增长率领跑全球。智能手机占整体手机出活量的比重也由一年前的58%上升到84%。同时,中国大陆智能手机的出货量已经连续两个季度超过西欧和北美的总和。

三星保持了领先的位置,但酷派和小米表现抢眼,分别以12%和6%的市场份额占据第二名和第六名。

依托与运营商的良好关系,酷派在TD-SCDMA和CDMA市场表现强劲。其总体智能机的出货量同比增长了162%,第一次以12%的市场份额和联想并列第二名。

小米的崛起主要得益于扩大的产能和更具性价比的产品,以及依托网络建立起的口碑。小米的出货量同比增长了200%以上,第一次进入到前六名的名单,并且进一步夯实了国产第二阵营领头羊的位置。

中兴和华为分别以接近10%的市场份额名列第四和第五名。

 


August 9, 2013 23:39 lsui

According to the newly published report from our Handset Country Share Tracker (HCST) services : China Smartphone Vendor and OS Marketshare: Q2 2013, China smartphone shipments surged +103% YoY to record levels in Q2 2013. Samsung remained in first place, while Coolpad tied with Lenovo for second position. Meanwhile, ZTE and Huawei ranked in fourth and fifth position, respectively.

Coolpad was a star performer in Q2 2013, tieing with Lenovo and capturing the second largest smartphone vendor position for the first time ever in its history. Strong performances in TD-SCDMA and operator channels are the key drivers behind the surging volumes. Lenovo took  joint-second place due to a reasonable performance in the WCDMA and TD-SCDMA categories.

Samsung still has a fight on its hands to retain the no.1 spot in China as the local players up their game. Apple lost more ground and slipped out of the top-5 list in China this quarter due to a limited presence in the high-growth TD-SCDMA segment.

In contrast, top-tier local brands ZTE and Huawei maintained the position in the top-5 list. Second-tier local brands are improving and catching up quickly, including Xiaomi, Tianyu, Hisense, Gionee, Meizu, OPPO etc.

Xiaomi was the other star performer this quarter and solidified its leading position among second-tier local brands. All local Chinese brands combined took 70% of total smartphone volume this quarter, up from just 56% one year ago.


June 26, 2013 00:37 lsui

According to our Handset Country Share Tracker (HCST) services, India overtook Japan to become the world's third largest smartphone market for the first time ever during Q1 2013, following China and the US. Companies like Samsung, Micromax and Apple are driving higher volumes through improved distribution networks. Please click the link here to access the full report.

India is growing four times faster than the global average. Worldwide smartphone volumes expanded 39% YoY, compared with 163% YoY across India, during Q1 2013. The Indian market is rising quicker than China (86% YoY), Japan (24% YoY), the US (19% YoY) and almost all other major countries.

Key brands driving the upswing include foreign firms such as Samsung and Apple. But it is domestic players who are seeing the fastest growth. For example, Micromax, Karbonn and Spice are growing between 200% and 500% on an annual basis. Meanwhile, the extra long tail of Indian microvendors in the "Others" category, such as Lemon Mobile, is surging at 1000%+ YoY. They are almost all using Android software, which captured 89% share of the entire market in the quarter.