Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

January 23, 2014 20:04 nmawston

According to our Wireless Smartphone Strategies (WSS) service, the global Firefox smartphone installed base will be a niche proposition in 2014 / 2015. Can Mozilla get the new mobile operating system off the ground in places like Venezuela and Spain? Can it challenge Android?

This extensive published report, available to clients, forecasts global smartphone sales, by 14 operating systems for 88 countries worldwide, from 2007 to 2018. Almost every major country worldwide is covered, including the United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain and others.


January 13, 2014 13:03 nmawston

This published report, available to clients of our Country Share Tracker (CST) service, analyses ten important trends that will emerge in the global mobile phone market during 2014. We identify opportunities for growth, areas for differentiation, and potential for competitive surprises. The report examines why the ten trends are important and it makes actionable recommendations for customers. Topics covered include LTE-Advanced, Bluetooth, Firefox, curved phones, wearables and 3D printing.


January 6, 2014 22:07 nmawston

According to our Handset Country Share Tracker (HCST) service, US LTE cellphone shipments jumped sharply in Q3 2013. The US, South Korea, Japan and Europe continued to witness lightning 4G growth as dozens of models from Samsung, Apple, Sony, Nokia and others flooded the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This published report, available to clients, tracks global LTE handset shipments and vendor marketshare for 16 major vendors in 4 major LTE countries from Q1 2012 through Q3 2013.


November 11, 2013 18:06 nmawston

According to our Country Share Tracker (CST) service -- in a newly published report called China Smartphone Vendor and OS Marketshare : Q3 2013 -- China smartphone shipments surged a huge +91% YoY to record levels in Q3 2013.

China maintained its position as the largest smartphone market worldwide since Q3 2011. Today, smartphone shipments account for 86% of total handset volumes in China, up from 59% one year ago.

Samsung remained in first place in China, while Lenovo and Coolpad maintained second and third positions.

Xiaomi was the star performer in Q3 2013, pushing into the top-5 list in China for the first time since Xiaomi began operations in 2011. Strong performances in e-commerce channels, and the launch of the more-affordable Hongmi phone, were the key drivers behind its surging volumes. More analysis on Xiaomi and China smartphones can be downloaded by clients here.



July 22, 2013 13:04 nmawston

Motorola has recently been sending out invites to the launch of its new, flagship Moto X smartphone in the US, due in August 2013.

Our Country Share Tracker (CST) service expects Moto X volumes to be tilted mostly toward the United States market in the near-term (e.g. AT&T). We expect the pricing and promotion strategy to be heavily supported by parent Google. Moto X will attempt to differentiate from rivals by hardware materials and software customization. Moto X will compete with Samsung S3 / S4, HTC One, and other models. We expect the point-of-sale marketing for Moto X to have a strong “made at home in America” slant to it. Whether Samsung, HTC, LG and other Android partners will be pleased by this new Googorola LTE smartphone push remains to be seen.

Will Moto X revive Motorola in Q4 2013? It will give Motorola a lift, for sure, but the device is fairly "small beer" for now -- and it has a long way to go before it can compete with the kinds of volumes generated by the world's best-selling smartphone models, such as Apple iPhone 5 or Samsung S3.


March 25, 2013 20:58 lsui

Our Wireless Smartphone Strategies (WSS) service tracked Coolpad ranked the 11th largest smartphone vendor globally in 2012, with 2.6% marketshare. It grew smartphone volume by 108% YoY from 2011, indicating the Shenzhen-based Chinese vendor is ambitious to push into the top 10 club this year.

The company is on the right track to become a 3G smartphone specialist, with an encouraging breakthrough recently also in the North American 4G LTE market. Its first LTE phone at MetroPCS achieved an encouraging start last year.

However, how to further define and implement its overseas strategy, especially in North America and West Europe, remains the key for the rising Chinese brand. We would recommend Coolpad to:

- Launch a decent flagship model with a unified sub-brand (like Samsung Galaxy, Huawei Ascend does) globally;

- Initially target prepaid carriers / customers because prepaid segment is price-sensitive and accessible for Chinese brands;

- Prepare for the potential IPR risks associated with overseas expansion. Coolpad is reportedly have accumulated over 4000 handset related patents at this moment, however, it is still vulnerable to get involved into IPR war. We believe patent swap would be an effective way to ease risks;

- Branding and marketing initiatives are needed to tap into richer customers in developed markets;

- Prepare for the direct competition with Huawei and ZTE in overseas market. Compared with the two rivals, Coolpad exclusively focuses on the smartphone market and lacks synergy among different product lineups. We would recommend Coolpad to further differentiate from rivals with improved hardware designs and more localized services and apps (e.g. social networking);

- Balance volume and profitability. Shifting upwards with more mid- and high-tier models, in order to improve ASP and profit margin, which will ensure the Hong Kong listed-company has sufficient cash on hands for the upcoming overseas expansion.


March 23, 2013 02:52 nmawston

According to our Handset Country Share Tracker (CST) service, the French mobile phone market dipped -6% year-on-year in Q4 2012. This followed flat growth in the prior three quarters of 2012 as the country struggled economically. Free Mobile, a challenger operator with low prices perfectly suited to the tougher economic times, is making a serious dent in the French cellphone market. Its main device partners are Samsung and Apple, who dominate shipments there. This published report, available to clients, tracks mobile phone vendor market share at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual handset brands at the operator level in Western Europe's third largest cellphone market.


March 23, 2013 02:41 nmawston

According to our Handset Country Share Tracker (CST) service, the German mobile phone market slipped by -8% year-on-year in Q4 2012, as the broader ongoing macroeconomic challenges affecting the whole of the eurozone trumped the relative strength of the German economy. Following the launch of the iPhone 5, Apple reclaimed a significant chunk of volumes in Germany, but there are also initial signs of traction for Nokia's Lumia Windows Phone family.  The Finnish vendor gained 1 point of sequential marketshare in the quarter. This published report, available to clients, tracks quarterly mobile vendor market share at the four major German operators -- T-Mobile, Vodafone, O2 and E-Plus -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual handset brands at the operator level in Western Europe's second largest cellphone market.


March 23, 2013 02:31 nmawston

According to our Handset Country Share Tracker (CST) service, the UK mobile phone market dipped -4% year-on-year in Q4 2012, mimicking the broader economic challenges of the country. While Samsung and Apple showed healthy growth, this was offset by declines from Nokia, RIM, HTC and the Android long-tail. This published report, available to clients, tracks mobile phone vendor shipments and marketshare at the 4 major UK operators -- O2, Vodafone, Everything Everywhere and Three -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual device brands at the operator level in Western Europe's largest cellphone market.


March 14, 2013 23:31 nmawston

Our Handset Country Share Tracker (CST) team attended the launch of the new Samsung Galaxy S4 smartphone at Radio City in New York, US, on Thursday 14th March, 2013. Several thousand attendees joined the event.

We trialed the S4 earlier this week and were briefed on the strategy behind it. This is a concise summary of our initial analysis:

Key Hardware: As expected, the S4 contains a 5.0-inch, full-HD, super AMOLED display with an impressive 441ppi in a rounded-slate formfactor. There are Qualcomm Snapdragon quad-core / Samsung Exynos octo-core chipsets, varying by region. Other specs include 2GB RAM, dual-camera, NFC and MHL. The S4 looks visually similar to the previous S3, but the materials feel better quality and it is slimmer, lighter and nicer to hold in the hand.

Key Software: Samsung has clearly worked hard on its software and the results are impressive. There is finger-hover for the touchscreen, gesture recognition, improved eye-tracking, and better camera-editing.

Key Services: Samsung has layered a rich suite of Samsung proprietary services on top of the Android Jelly Bean OS. There are plenty of “S” services, such as S-Health and S-Translator. Google will be worried by this.

The S4 will launch commercially in the US and worldwide at the end of April 2013. Versions will support 3G, 4G and TD-LTE. There are 325 carriers in 166 countries onboard, such as AT&T and Verizon Wireless. Pricing will be Note-like.

We forecast tens of millions of units to be shipped worldwide this year. Provided there are no major "hidden" bugs that become apparent after launch, the S4 will be another blockbuster product for Samsung.

Which competitors will be impacted by the S4? Apple, LG, Sony, HTC, Blackberry, Nokia, Huawei, ZTE and Motorola will all be getting some sleepless nights in the next few weeks. Models such as iPhone 5 and HTC One could feel some pain.

We will publish a full report to clients on Friday 15th March, 2013.