Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

September 26, 2014 22:48 nmawston

According to our Country Share Tracker (CST) service, the French mobile phone market dipped -5% annually in Q2 2014, due in part to local economic volatility. Among the hardware vendors, Samsung and Apple retained the top two spots, but both brands struggled in the face of hungry rivals. Local vendor Wiko continued to make impressive gains. Meanwhile, challenger-carrier, Free Mobile, continued to expand, and it is now one of the biggest operators for cellphones in France. This published report, available to clients, tracks mobile phone vendor marketshare at the 4 major French operators -- they are Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q2 2014. The report is an important tool for measuring the health of individual handset brands at the operator level.


September 26, 2014 22:43 nmawston

According to our WDS (Devices) research service, global LTE mobile phone industry revenues rose +44% annually during Q2 2014. Apple remained the world's largest 4G handset vendor by revenue, followed by Samsung and LG. Chinese vendor ZTE delivered the highest revenue growth among major players, driven by its volume expansion. This extensive report, available to clients here, provides quarterly global LTE handset shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q2 2014. The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.

 


June 10, 2014 11:36 nmawston

According to our Country Share Tracker (CST) service, global LTE phone shipments grew +93% annually in Q1 2014. The US, South Korea, Japan and Europe continued to witness rapid 4G growth, while new-entrant China has quickly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, Sony, Nokia and others are now flooding the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This extensive published report, avauilable to clients, tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q1 2014.


January 23, 2014 20:04 nmawston

According to our Wireless Smartphone Strategies (WSS) service, the global Firefox smartphone installed base will be a niche proposition in 2014 / 2015. Can Mozilla get the new mobile operating system off the ground in places like Venezuela and Spain? Can it challenge Android?

This extensive published report, available to clients, forecasts global smartphone sales, by 14 operating systems for 88 countries worldwide, from 2007 to 2018. Almost every major country worldwide is covered, including the United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain and others.


January 13, 2014 13:03 nmawston

This published report, available to clients of our Country Share Tracker (CST) service, analyses ten important trends that will emerge in the global mobile phone market during 2014. We identify opportunities for growth, areas for differentiation, and potential for competitive surprises. The report examines why the ten trends are important and it makes actionable recommendations for customers. Topics covered include LTE-Advanced, Bluetooth, Firefox, curved phones, wearables and 3D printing.


January 6, 2014 22:07 nmawston

According to our Handset Country Share Tracker (HCST) service, US LTE cellphone shipments jumped sharply in Q3 2013. The US, South Korea, Japan and Europe continued to witness lightning 4G growth as dozens of models from Samsung, Apple, Sony, Nokia and others flooded the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This published report, available to clients, tracks global LTE handset shipments and vendor marketshare for 16 major vendors in 4 major LTE countries from Q1 2012 through Q3 2013.


November 11, 2013 18:06 nmawston

According to our Country Share Tracker (CST) service -- in a newly published report called China Smartphone Vendor and OS Marketshare : Q3 2013 -- China smartphone shipments surged a huge +91% YoY to record levels in Q3 2013.

China maintained its position as the largest smartphone market worldwide since Q3 2011. Today, smartphone shipments account for 86% of total handset volumes in China, up from 59% one year ago.

Samsung remained in first place in China, while Lenovo and Coolpad maintained second and third positions.

Xiaomi was the star performer in Q3 2013, pushing into the top-5 list in China for the first time since Xiaomi began operations in 2011. Strong performances in e-commerce channels, and the launch of the more-affordable Hongmi phone, were the key drivers behind its surging volumes. More analysis on Xiaomi and China smartphones can be downloaded by clients here.



July 22, 2013 13:04 nmawston

Motorola has recently been sending out invites to the launch of its new, flagship Moto X smartphone in the US, due in August 2013.

Our Country Share Tracker (CST) service expects Moto X volumes to be tilted mostly toward the United States market in the near-term (e.g. AT&T). We expect the pricing and promotion strategy to be heavily supported by parent Google. Moto X will attempt to differentiate from rivals by hardware materials and software customization. Moto X will compete with Samsung S3 / S4, HTC One, and other models. We expect the point-of-sale marketing for Moto X to have a strong “made at home in America” slant to it. Whether Samsung, HTC, LG and other Android partners will be pleased by this new Googorola LTE smartphone push remains to be seen.

Will Moto X revive Motorola in Q4 2013? It will give Motorola a lift, for sure, but the device is fairly "small beer" for now -- and it has a long way to go before it can compete with the kinds of volumes generated by the world's best-selling smartphone models, such as Apple iPhone 5 or Samsung S3.


March 25, 2013 20:58 lsui

Our Wireless Smartphone Strategies (WSS) service tracked Coolpad ranked the 11th largest smartphone vendor globally in 2012, with 2.6% marketshare. It grew smartphone volume by 108% YoY from 2011, indicating the Shenzhen-based Chinese vendor is ambitious to push into the top 10 club this year.

The company is on the right track to become a 3G smartphone specialist, with an encouraging breakthrough recently also in the North American 4G LTE market. Its first LTE phone at MetroPCS achieved an encouraging start last year.

However, how to further define and implement its overseas strategy, especially in North America and West Europe, remains the key for the rising Chinese brand. We would recommend Coolpad to:

- Launch a decent flagship model with a unified sub-brand (like Samsung Galaxy, Huawei Ascend does) globally;

- Initially target prepaid carriers / customers because prepaid segment is price-sensitive and accessible for Chinese brands;

- Prepare for the potential IPR risks associated with overseas expansion. Coolpad is reportedly have accumulated over 4000 handset related patents at this moment, however, it is still vulnerable to get involved into IPR war. We believe patent swap would be an effective way to ease risks;

- Branding and marketing initiatives are needed to tap into richer customers in developed markets;

- Prepare for the direct competition with Huawei and ZTE in overseas market. Compared with the two rivals, Coolpad exclusively focuses on the smartphone market and lacks synergy among different product lineups. We would recommend Coolpad to further differentiate from rivals with improved hardware designs and more localized services and apps (e.g. social networking);

- Balance volume and profitability. Shifting upwards with more mid- and high-tier models, in order to improve ASP and profit margin, which will ensure the Hong Kong listed-company has sufficient cash on hands for the upcoming overseas expansion.


March 23, 2013 02:52 nmawston

According to our Handset Country Share Tracker (CST) service, the French mobile phone market dipped -6% year-on-year in Q4 2012. This followed flat growth in the prior three quarters of 2012 as the country struggled economically. Free Mobile, a challenger operator with low prices perfectly suited to the tougher economic times, is making a serious dent in the French cellphone market. Its main device partners are Samsung and Apple, who dominate shipments there. This published report, available to clients, tracks mobile phone vendor market share at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual handset brands at the operator level in Western Europe's third largest cellphone market.