Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

April 29, 2015 23:55 lsui

According to the latest research from Strategy Analytics' Handset Country Share Tracker(HCST) service, China smartphone shipments grew 17 percent annually to reach 110 million units in the first quarter of 2015. Xiaomi maintained first position, but Apple is rapidly closing the gap with 12 percent marketshare in second place.

China smartphone shipments grew 17 percent annually from 93.6 million units in Q1 2014 to a 109.8 million in Q1 2015. China smartphone growth on an annualized basis has slowed from 39 percent to 17 percent during the past year, due to increasing penetration maturity. This is the first quarter that China’s smartphone annual growth rate has been lower than the global average since 2010.

Xiaomi shipped 14.0 million smartphones and captured 13 percent marketshare in China during Q1 2015, increasing from 11 percent a year earlier. Xiaomi has maintained the number one smartphone position in China for three quarters in a row, due to solid demand for its popular Redmi models. However, Xiaomi’s rapid growth is now coming to an end, and it has delivered negative sequential growth in China for the past two quarters. By contrast, Apple is growing swiftly in China at the moment. Apple shipped 13.5 million iPhones in China during Q1 2015, holding its ranking as the number two smartphone vendor for the second straight quarter. Apple captured 12 percent share in China in Q1 2015 and it has narrowed the marketshare gap with Xiaomi to less than one percent. Apple’s new iPhone 6 and 6 Plus models are proving wildly popular with Chinese consumers and, if current trends continue, Apple could become China’s largest smartphone vendor in the second half of this year.

Huawei shipped 11.2 million smartphones and held on to third position with 10 percent marketshare in China in Q1 2015, rising steadily from 9 percent a year ago. The Mate7, Ascend P6 and Honor series are among the main smartphone models driving Huawei’s growth. Huawei has significantly improved its product design and successfully expanded its online retail presence in China this year, enabling it to become a major smartphone player in the country.

Exhibit 1: China Smartphone Vendor Shipments and Marketshare in Q1 2015  [1]

 

 

 

 

China Smartphone Vendor Shipments (Millions of Units)

Q1 '14

Q2 '14

Q3 '14

Q4 '14

Q1 '15

Xiaomi

10.6

14.5

17.0

15.7

14.0

Apple

7.8

5.0

4.9

13.4

13.5

Huawei

8.0

11.9

9.6

11.9

11.2

Others

67.2

70.6

73.5

82.0

71.1

Total

93.6

102.0

105.0

123.0

109.8

           

China Smartphone Vendor Marketshare (%)

Q1 '14

Q2 '14

Q3 '14

Q4 '14

Q1 '15

Xiaomi

11.3%

14.2%

16.2%

12.8%

12.8%

Apple

8.3%

4.9%

4.7%

10.9%

12.3%

Huawei

8.5%

11.6%

9.1%

9.7%

10.2%

Others

71.9%

69.3%

70.0%

66.6%

64.7%

Total

100.0%

100.0%

100.0%

100.0%

100.0%

 

 

 

 

 

 

Total Growth: Year-over-Year (%)

38.9%

29.4%

31.9%

34.7%

17.3%

         

 

Source: Strategy Analytics

       

 


November 10, 2014 16:53 nmawston

According to our Country Share Tracker (CST) research service, Apple iPhone shipments worldwide grew by +16% year-on-year in Q3 2014, as the new iPhone 6/6+ quickly gained momentum, while older models maintained relatively healthy demand. Our latest published report -- available to clients here -- details the global shipments of every iPhone model since its launch in Q2 2007, from the iPhone 2G to the iPhone 6 and 6+. Our data is especially useful for mobile operators, retailers, component makers, vehicle developers, distributors and technology industry watchers to size Apple's iPhone shipments by individual model.


October 10, 2014 13:45 nmawston

According to a new report from our Country Share Tracker (CST) service, global LTE phone shipments grew by +54% annually in Q2 2014. The US, Japan and Western Europe continued to witness rapid 4G growth, while new-entrant China rapidly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, ZTE and Sony are now flooding the market. The United States remains by far the world's largest LTE country, boosted by fierce competition among handset vendors and robust carrier subsidies. Our report -- published to clients here -- tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q2 2014.


September 26, 2014 22:48 nmawston

According to our Country Share Tracker (CST) service, the French mobile phone market dipped -5% annually in Q2 2014, due in part to local economic volatility. Among the hardware vendors, Samsung and Apple retained the top two spots, but both brands struggled in the face of hungry rivals. Local vendor Wiko continued to make impressive gains. Meanwhile, challenger-carrier, Free Mobile, continued to expand, and it is now one of the biggest operators for cellphones in France. This published report, available to clients, tracks mobile phone vendor marketshare at the 4 major French operators -- they are Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q2 2014. The report is an important tool for measuring the health of individual handset brands at the operator level.


September 26, 2014 22:43 nmawston

According to our WDS (Devices) research service, global LTE mobile phone industry revenues rose +44% annually during Q2 2014. Apple remained the world's largest 4G handset vendor by revenue, followed by Samsung and LG. Chinese vendor ZTE delivered the highest revenue growth among major players, driven by its volume expansion. This extensive report, available to clients here, provides quarterly global LTE handset shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q2 2014. The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.

 


June 10, 2014 11:36 nmawston

According to our Country Share Tracker (CST) service, global LTE phone shipments grew +93% annually in Q1 2014. The US, South Korea, Japan and Europe continued to witness rapid 4G growth, while new-entrant China has quickly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, Sony, Nokia and others are now flooding the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This extensive published report, avauilable to clients, tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q1 2014.


January 23, 2014 20:04 nmawston

According to our Wireless Smartphone Strategies (WSS) service, the global Firefox smartphone installed base will be a niche proposition in 2014 / 2015. Can Mozilla get the new mobile operating system off the ground in places like Venezuela and Spain? Can it challenge Android?

This extensive published report, available to clients, forecasts global smartphone sales, by 14 operating systems for 88 countries worldwide, from 2007 to 2018. Almost every major country worldwide is covered, including the United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain and others.


January 13, 2014 13:03 nmawston

This published report, available to clients of our Country Share Tracker (CST) service, analyses ten important trends that will emerge in the global mobile phone market during 2014. We identify opportunities for growth, areas for differentiation, and potential for competitive surprises. The report examines why the ten trends are important and it makes actionable recommendations for customers. Topics covered include LTE-Advanced, Bluetooth, Firefox, curved phones, wearables and 3D printing.


January 6, 2014 22:07 nmawston

According to our Handset Country Share Tracker (HCST) service, US LTE cellphone shipments jumped sharply in Q3 2013. The US, South Korea, Japan and Europe continued to witness lightning 4G growth as dozens of models from Samsung, Apple, Sony, Nokia and others flooded the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This published report, available to clients, tracks global LTE handset shipments and vendor marketshare for 16 major vendors in 4 major LTE countries from Q1 2012 through Q3 2013.


November 11, 2013 18:06 nmawston

According to our Country Share Tracker (CST) service -- in a newly published report called China Smartphone Vendor and OS Marketshare : Q3 2013 -- China smartphone shipments surged a huge +91% YoY to record levels in Q3 2013.

China maintained its position as the largest smartphone market worldwide since Q3 2011. Today, smartphone shipments account for 86% of total handset volumes in China, up from 59% one year ago.

Samsung remained in first place in China, while Lenovo and Coolpad maintained second and third positions.

Xiaomi was the star performer in Q3 2013, pushing into the top-5 list in China for the first time since Xiaomi began operations in 2011. Strong performances in e-commerce channels, and the launch of the more-affordable Hongmi phone, were the key drivers behind its surging volumes. More analysis on Xiaomi and China smartphones can be downloaded by clients here.