Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

September 5, 2014 05:38 woh

According to our latest UK handset vendor share by operators report -- published by our Handset Country Share Tracker (HCST) service -- Motorola is showing robust signs of resurrection at major operators in the UK, including O2, Vodafone and Everything Everwhere in Q2 2014, mainly boosted by the growing sales of its affordable Moto G and Moto E line-ups. Motorola is providing these appealing products at relatively competitive price-points through diverse channels from operators to open retailers. If Motorola's emerging success in Western Europe continues in the coming months (even if the face of Apple's new "iPhone 6" range), it will be sure to make Lenovo, the potential new owner, maintain Motorola's brand for the Western European market ahead of their own.

In addition to the UK, Motorola is also enjoying steadily increasing marketshare in other major Western European countries like Germany and France, which our HCST service also covers. These three reports for UK, Germany and France can be viewed at our HCST service website, and are available to clients.

 


September 3, 2014 01:20 lsui

According to the latest report -- Smartphone Vendor ASP and Revenue Share by Region : Q2 2014 -- from our Handset Country Share Tracker (HCST) service, Apple led the pack by value in North America and Western Europe for the second quarter of 2014, thanks to relatively healthy demand for the iPhone 5s and older 4S models, as well as robust ASPs. Samsung tops the charts in the remaining 4 regions, although it shed volume and value share annually due to inventory-build.

For the first time ever, Huawei pushed into the top 5 list by value, driven by rising volumes and improved ASP. Asia Pacific remains the world's largest region by volume and value. Xiaomi and Huawei ranked the third and fourth position in this region by value.


August 11, 2014 01:56 woh

According to our recently published report, Global Smartphone Market Share for 15 Countries in Q2 2014, in our HCST (Handset Country Share Tracker) service, Samsung took the lead in 14 major smartphone countries in Q2 2014, including the US, China, India, Brazil, Russia and UK, despite growing pressure from lower-end to higher-tier competition. Apple followed Samsung by maintaininig the no.1 position in Japan and taking no.2 in 8 countries.

Emerging countries, such as China, India, Brazil, Mexico and Russia, continued to lead annual smartphone growth, while Huawei, Xiaomi, Micromax and TCL-Alcatel delivered solid performances across multiple markets during Q2 2014.

Additional analysis of the quarterly smartphone market by country can be viewed by clients here.


June 10, 2014 11:36 nmawston

According to our Country Share Tracker (CST) service, global LTE phone shipments grew +93% annually in Q1 2014. The US, South Korea, Japan and Europe continued to witness rapid 4G growth, while new-entrant China has quickly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, Sony, Nokia and others are now flooding the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This extensive published report, avauilable to clients, tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q1 2014.


May 2, 2014 16:33 nmawston

According to new research from our Country Share Tracker (CST) service, China smartphone shipments grew +39% YoY to record levels in Q1 2014. Samsung remained in first place, followed by Lenovo. Meanwhile, Xiaomi pushed into the top 3 rankings for the first time ever, due to multiple popular new models. Coolpad solidified its position thanks to healthy demand for LTE phones. Our published report, available to download by clients here, contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q1 2014. A forecast by smartphone vendor for Q2 2014 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.


January 23, 2014 20:07 nmawston

Rumors continue to swirl that Sprint and T Mobile will soon merge their mobile operator businesses in the United States. If the merger goes ahead, our Country Share Tracker (CST) service finds "T Sprint Mobile" will instantly become the largest purchaser of smartphones in the huge United States market, leapfrogging longtime leaders Verizon Wireless and AT&T. This will have major implications for key smartphone suppliers such as Apple, Samsung and Kyocera. More data and analysis of the US smartphone market by operator can be downloaded by clients in this published report.


January 23, 2014 20:04 nmawston

According to our Wireless Smartphone Strategies (WSS) service, the global Firefox smartphone installed base will be a niche proposition in 2014 / 2015. Can Mozilla get the new mobile operating system off the ground in places like Venezuela and Spain? Can it challenge Android?

This extensive published report, available to clients, forecasts global smartphone sales, by 14 operating systems for 88 countries worldwide, from 2007 to 2018. Almost every major country worldwide is covered, including the United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain and others.


November 12, 2013 18:00 sbicheno

China smartphone shipments surged +91% year-on-year to record levels in Q3 2013. While Samsung remained in first place, Lenovo and Coolpad are hot on its heels in second and third positions and Xiaomi pushed into the top 5 list for the first time ever. The Chinese domestic smartphone market is increasingly influencing the overall global picture, and subscribers to Strategy Analytics’ Country Share Tracker service can access full quarterly Chinese device shipments, broken down by device type, vendor and OS, here.


November 11, 2013 18:06 nmawston

According to our Country Share Tracker (CST) service -- in a newly published report called China Smartphone Vendor and OS Marketshare : Q3 2013 -- China smartphone shipments surged a huge +91% YoY to record levels in Q3 2013.

China maintained its position as the largest smartphone market worldwide since Q3 2011. Today, smartphone shipments account for 86% of total handset volumes in China, up from 59% one year ago.

Samsung remained in first place in China, while Lenovo and Coolpad maintained second and third positions.

Xiaomi was the star performer in Q3 2013, pushing into the top-5 list in China for the first time since Xiaomi began operations in 2011. Strong performances in e-commerce channels, and the launch of the more-affordable Hongmi phone, were the key drivers behind its surging volumes. More analysis on Xiaomi and China smartphones can be downloaded by clients here.



July 22, 2013 13:04 nmawston

Motorola has recently been sending out invites to the launch of its new, flagship Moto X smartphone in the US, due in August 2013.

Our Country Share Tracker (CST) service expects Moto X volumes to be tilted mostly toward the United States market in the near-term (e.g. AT&T). We expect the pricing and promotion strategy to be heavily supported by parent Google. Moto X will attempt to differentiate from rivals by hardware materials and software customization. Moto X will compete with Samsung S3 / S4, HTC One, and other models. We expect the point-of-sale marketing for Moto X to have a strong “made at home in America” slant to it. Whether Samsung, HTC, LG and other Android partners will be pleased by this new Googorola LTE smartphone push remains to be seen.

Will Moto X revive Motorola in Q4 2013? It will give Motorola a lift, for sure, but the device is fairly "small beer" for now -- and it has a long way to go before it can compete with the kinds of volumes generated by the world's best-selling smartphone models, such as Apple iPhone 5 or Samsung S3.