Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

November 10, 2014 16:53 nmawston

According to our Country Share Tracker (CST) research service, Apple iPhone shipments worldwide grew by +16% year-on-year in Q3 2014, as the new iPhone 6/6+ quickly gained momentum, while older models maintained relatively healthy demand. Our latest published report -- available to clients here -- details the global shipments of every iPhone model since its launch in Q2 2007, from the iPhone 2G to the iPhone 6 and 6+. Our data is especially useful for mobile operators, retailers, component makers, vehicle developers, distributors and technology industry watchers to size Apple's iPhone shipments by individual model.


January 31, 2014 18:45 nmawston

According to our Country Share Tracker (CST) service, Apple iPhone shipments worldwide grew by +14% annually in the second half of 2013. Apple, of course, unveiled the new 5s and 5c iPhone models to much fanfare. How are those models performing? This published report, available to clients, details the global shipments of every iPhone model since its launch in Q2 2007, from the iPhone 2G to the iPhone 5s.


January 15, 2014 16:46 nmawston

Global smartphone shipments grew +46% annually in Q3 2013. We estimate the top 10 families of models accounted for seven out of ten smartphones shipped worldwide during the quarter. Samsung and Apple top the charts today, but LG's Optimus, Sony's Xperia and Huawei's Ascent series are quietly gaining traction.

This published report, available to clients of our Country Share Tracker (CST) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q3 2013. The Q4 2013 updated report will be published in the coming weeks.


January 3, 2014 19:23 nmawston

Global smartphone shipments grew +46% annually in Q3 2013. We estimate the top 10 families of models accounted for seven out of ten smartphones shipped worldwide during the quarter. Samsung and Apple top the charts today, but LG's Optimus, Sony's Xperia and Huawei's Ascent series are quietly gaining traction.

This published report, available to clients of our Country Share Tracker (CST) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q3 2013. The report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by dozens of models.


December 27, 2012 13:40 nmawston

Global smartphone shipments surged +40% annually in Q3 2012. Smartphones are a high-growth market. Samsung and Apple top the charts with the world's best-selling models, but Sony, Huawei and HTC are quietly gaining traction. This published report, available to clients of our Country Share Tracker (CST) service, tracks the world's top-selling smartphone families and models by shipment volumes from Q1 2011 to Q3 2012. The report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model, such as Apple's iPhone.


November 8, 2012 09:22 nmawston

According to new research from our Country Share Tracker (CST) service, Samsung’s Galaxy S3 overtook Apple’s iPhone 4S to become the world’s best-selling smartphone model for the first time ever in the third quarter of 2012. A large touchscreen, extensive distribution and generous operator subsidies have propelled the Galaxy S3 to the top spot.

Samsung’s Galaxy S3 smartphone model shipped 18.0 million units worldwide during the third quarter of 2012. The Galaxy S3 captured an impressive 11 percent share of all smartphones shipped globally and it has become the world’s best-selling smartphone model for the first time ever. A large touchscreen design, extensive distribution across dozens of countries, and generous operator subsidies have been among the main causes of the Galaxy S3’s success. Apple shipped an estimated 16.2 million iPhone 4S units worldwide for second place, as consumers temporarily held off purchases in anticipation of a widely expected iPhone 5 upgrade at the end of the quarter.

Samsung’s Galaxy S3 has proven wildly popular with consumers and operators across North America, Europe and Asia. However, the Galaxy S3’s position as the world’s best-selling smartphone model is likely to be short-lived. The Apple iPhone 5 has gotten off to a solid start already with an estimated 6.0 million units shipped globally during Q3 2012. We expect the new iPhone 5 to out-ship Samsung’s Galaxy S3 in the coming fourth quarter of 2012 and Apple should soon reclaim the title of the world’s most popular smartphone model.

Exhibit 1: Global Smartphone Shipments & Marketshare by Model in Q3 2012 [1]

Global Smartphone Shipments by Model (Millions of Units)

Q2 '12

Q3 '12

Samsung Galaxy S3

5.4

18.0

Apple iPhone 4S

19.4

16.2

Apple iPhone 5

0.0

6.0

Others

128.0

127.6

Total

152.8

167.8

 

 

 

Global Smartphone Marketshare by Model (% of Total)

Q2 '12

Q3 '12

Samsung Galaxy S3

3.5%

10.7%

Apple iPhone 4S

12.7%

9.7%

Apple iPhone 5

0.0%

3.6%

Others

83.8%

76.0%

Total

100.0%

100.0%


[1] Numbers are rounded. Updated total. The Samsung Galaxy S3 total does not include the S3 Mini, S2, S or any other related models. The iPhone 4S total does not include the iPhone 5, iPhone 4 or any other related models.