Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

August 13, 2014 02:22 woh

According to the recently-published 'Global Handset Vendor Marketshare for 15 Countries in Q2 2014' under our HCST (Handset Country Share Tracker) service, handset market competition in India is getting neck to neck among Samsung, Nokia and Micromax in Q2 2014 as Samsung and Nokia lost their market share annually, and Micromax has kept increasing its market share quarter on quarter. In particular, the market share difference between Samsung and Micromax became the record low during the quarter.

Further analysis on India handset market and additional quarterly handset vendor market share in other 14 major countries including the US, China, Brazil, Russia, South Africa, South Korea, Japan, Russia, Germany and UK can be viewed by our paid clients here.


August 11, 2014 01:56 woh

According to our recently published report, Global Smartphone Market Share for 15 Countries in Q2 2014, in our HCST (Handset Country Share Tracker) service, Samsung took the lead in 14 major smartphone countries in Q2 2014, including the US, China, India, Brazil, Russia and UK, despite growing pressure from lower-end to higher-tier competition. Apple followed Samsung by maintaininig the no.1 position in Japan and taking no.2 in 8 countries.

Emerging countries, such as China, India, Brazil, Mexico and Russia, continued to lead annual smartphone growth, while Huawei, Xiaomi, Micromax and TCL-Alcatel delivered solid performances across multiple markets during Q2 2014.

Additional analysis of the quarterly smartphone market by country can be viewed by clients here.


August 6, 2014 22:08 nmawston

According to our Country Share Tracker (CST) service, China smartphone shipments grew +29% YoY to record levels in Q2 2014. Samsung maintained the number one spot, followed closely by Xiaomi in second place. For the first time ever, Coolpad pushed into third position thanks to healthy demand for its LTE models. By contrast, Lenovo fell out of the top 3 list this quarter and storm clouds are brewing for the vendor. This published report, available to clients, contains extensive data and analysis of the China smartphone market by hardware brand and by OS from Q1 2009 to Q2 2014. A forecast by quarter for Q3 2014 is also included.


July 15, 2014 03:30 woh

Global smartphone vendors with international brand awareness, such as Samsung and Apple, have long dominated the global smartphone market. But the past few years have seen a swift rise in 'locally-FOCUSED' smartphone vendors, such as Xiaomi, Oppo and Vivo in China, Micromax and Karbonn in India, Wiko in France, BQ in Spain, Cherry Mobile in the Philippines, iMobile in Thailand, Smartfren in Indonesia, Symphony in Bangladesh and Q mobile in Pakistan.

Our recently published report, in our Handset Country Share Tracker (HCST) service, available to clients, analyzes who the local main players are in multiple countries, why they are growing, and what international brands can do to stop them from moving forward.


June 2, 2014 01:46 woh

According to our latest published reports from HCST (Handset Country Share Tracker) service in Q1 2014, Wiko, a fastest rising French mobile handset maker became no.3 in both handset and smartphone vendor share in France in Q1 2014, followed by Samsung and Apple. Strategy Analytics has internally tracked this company for the past several quarters, and started to officially include it in our handset vendor share report for 15 countries and smartphone one for 15 countries from Q1 2014.

Our 15 country reports, which are available to our paid clients, will also provide the vendors dynamics in 15 countries, showing how Samsung, Apple, Nokia/Microsoft, Huawei, Lenovo, LG, Xiaomi, Coolpad, Sony, ZTE, TCL-Alcatel, HTC and several other vendors played in terms of their global and country-level performance in Q1 2014.


May 2, 2014 16:33 nmawston

According to new research from our Country Share Tracker (CST) service, China smartphone shipments grew +39% YoY to record levels in Q1 2014. Samsung remained in first place, followed by Lenovo. Meanwhile, Xiaomi pushed into the top 3 rankings for the first time ever, due to multiple popular new models. Coolpad solidified its position thanks to healthy demand for LTE phones. Our published report, available to download by clients here, contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q1 2014. A forecast by smartphone vendor for Q2 2014 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.


February 25, 2014 07:27 woh

According to a recently published handset and smartphone marketshare report for 15 countries in Q4 2013, released to clients through our Country Share Tracker (CST) service, Samsung and Apple are the only two vendors who seized the top spots across 15 major countries worldwide. Samsung captured the number one spot in most countries, including China, India and Brazil, while Apple ranked first in North America and Japan due to solid demand for the new iPhone 5s. In Japan, Apple captured a record share of all smartphones shipped during the quarter, crushing local vendors like Fujitsu and Panasonic and giant Samsung.


November 11, 2013 18:06 nmawston

According to our Country Share Tracker (CST) service -- in a newly published report called China Smartphone Vendor and OS Marketshare : Q3 2013 -- China smartphone shipments surged a huge +91% YoY to record levels in Q3 2013.

China maintained its position as the largest smartphone market worldwide since Q3 2011. Today, smartphone shipments account for 86% of total handset volumes in China, up from 59% one year ago.

Samsung remained in first place in China, while Lenovo and Coolpad maintained second and third positions.

Xiaomi was the star performer in Q3 2013, pushing into the top-5 list in China for the first time since Xiaomi began operations in 2011. Strong performances in e-commerce channels, and the launch of the more-affordable Hongmi phone, were the key drivers behind its surging volumes. More analysis on Xiaomi and China smartphones can be downloaded by clients here.



July 10, 2013 04:04 woh

With global smartphone shipments increasing the market share in developed and developing markets in Q1 2013, we estimate the top 10 smartphone model families accounted for almost five out of seven smartphones shipped worldwide during the quarter.

Our Handset Country Share Tracker (HCST) service are tracking the quartery global shipments of top 35 well-known and well-received smartphone models from Samsung (Galaxy), Apple (iPhone), LG (Optimus), Nokia(Lumia), Blackberry (BB10), HTC (One), Motorola (Razr) and the rising Chinese vendors including Huawei, ZTE, Lenovo and Xiaomi from Q1 2011 to Q1 2013 in this published report.


April 2, 2013 10:19 woh

Global smartphone shipments surged +38% annually in Q4 2012. We estimate the top 10 smartphone families accounted for over two thirds of smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but Sony's Xperia, LG's Optimus and Huawei 's Ascend series are quietly gaining traction. This report, Global Smartphone Shipments by Family / Model: Q4 2012, available to the clients of our HCST (Handset Country Share Tracker) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q4 2012. This report will give you the information on how many units of iPhone 4S, iPhone 5, Galaxy S3, Galaxy Note and other flagship models from smartphone vendors have been shipped on a quarterly basis for two years. In this regards, this report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.