Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

April 29, 2015 23:55 lsui

According to the latest research from Strategy Analytics' Handset Country Share Tracker(HCST) service, China smartphone shipments grew 17 percent annually to reach 110 million units in the first quarter of 2015. Xiaomi maintained first position, but Apple is rapidly closing the gap with 12 percent marketshare in second place.

China smartphone shipments grew 17 percent annually from 93.6 million units in Q1 2014 to a 109.8 million in Q1 2015. China smartphone growth on an annualized basis has slowed from 39 percent to 17 percent during the past year, due to increasing penetration maturity. This is the first quarter that China’s smartphone annual growth rate has been lower than the global average since 2010.

Xiaomi shipped 14.0 million smartphones and captured 13 percent marketshare in China during Q1 2015, increasing from 11 percent a year earlier. Xiaomi has maintained the number one smartphone position in China for three quarters in a row, due to solid demand for its popular Redmi models. However, Xiaomi’s rapid growth is now coming to an end, and it has delivered negative sequential growth in China for the past two quarters. By contrast, Apple is growing swiftly in China at the moment. Apple shipped 13.5 million iPhones in China during Q1 2015, holding its ranking as the number two smartphone vendor for the second straight quarter. Apple captured 12 percent share in China in Q1 2015 and it has narrowed the marketshare gap with Xiaomi to less than one percent. Apple’s new iPhone 6 and 6 Plus models are proving wildly popular with Chinese consumers and, if current trends continue, Apple could become China’s largest smartphone vendor in the second half of this year.

Huawei shipped 11.2 million smartphones and held on to third position with 10 percent marketshare in China in Q1 2015, rising steadily from 9 percent a year ago. The Mate7, Ascend P6 and Honor series are among the main smartphone models driving Huawei’s growth. Huawei has significantly improved its product design and successfully expanded its online retail presence in China this year, enabling it to become a major smartphone player in the country.

Exhibit 1: China Smartphone Vendor Shipments and Marketshare in Q1 2015  [1]

 

 

 

 

China Smartphone Vendor Shipments (Millions of Units)

Q1 '14

Q2 '14

Q3 '14

Q4 '14

Q1 '15

Xiaomi

10.6

14.5

17.0

15.7

14.0

Apple

7.8

5.0

4.9

13.4

13.5

Huawei

8.0

11.9

9.6

11.9

11.2

Others

67.2

70.6

73.5

82.0

71.1

Total

93.6

102.0

105.0

123.0

109.8

           

China Smartphone Vendor Marketshare (%)

Q1 '14

Q2 '14

Q3 '14

Q4 '14

Q1 '15

Xiaomi

11.3%

14.2%

16.2%

12.8%

12.8%

Apple

8.3%

4.9%

4.7%

10.9%

12.3%

Huawei

8.5%

11.6%

9.1%

9.7%

10.2%

Others

71.9%

69.3%

70.0%

66.6%

64.7%

Total

100.0%

100.0%

100.0%

100.0%

100.0%

 

 

 

 

 

 

Total Growth: Year-over-Year (%)

38.9%

29.4%

31.9%

34.7%

17.3%

         

 

Source: Strategy Analytics

       

 


March 2, 2015 14:34 nmawston

According to our Handset Country Share Tracker (HCST) research service, smartphone shipments in the United States jumped an impressive +33% annually in Q4 2014, driven mainly by Apple which had a blockbuster quarter. Apple was number one in hardware, while Android captured top spot in software. T Mobile delivered a great performance, as its smartphone volumes soared to their highest level of all time. Its Un-carrier strategy is proving successful. Our extensive report -- available to clients here -- tracks smartphone shipments, vendor marketshare, and OS marketshare for 20 major brands and 4 major platforms in the United States across 4 top operators and the total market on a quarterly basis from Q1 2011 to Q4 2014. Operators covered include Verizon Wireless, AT&T, Sprint and T Mobile.

 


January 30, 2015 18:54 lsui

According to a newly-published report from our Handset Country Share Tracker (HCST) service -- China Handset and Smartphone and OS Share : Q4 2014 -- Apple nudged up to become the second largest handset and smartphone vendor in China in the fourth quarter of 2014, for the first time ever. Strong demand for iPhone 6 and 6 Plus models, as well as an extended retail presence, and sizeable subsidies from three operators, are the main drivers behind the surging volumes, which doubled annually.

Xiaomi maintained its no.1 handset and smartphone position in China, for two quarters in a row. Xiaomi's rapid (but slowing) growth -- along with rising brands like Vivo and Oppo -- is harming established local rivals such as Lenovo, Coolpad and others. Samsung dipped to the no. 3 position, amid competition from Apple and Chinese brands. Lenovo plunged to fifth place this quarter and lost share annually and sequentially, while Huawei held fourth place -- driven by its Honor sub-brand and Ascend models across multiple price-tiers.

Our extensive report contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q4 2014. A forecast by smartphone vendor for Q1 2015 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.

 


January 26, 2015 11:27 nmawston

According to our Country Share Tracker (CST) service, T Mobile has overtaken Sprint -- and closed the gap on AT&T -- to become firmly established as the 3rd largest smartphone carrier (by shipments) in the high-value United States market. Despite possible competition from a Google MVNO, device vendors with North American growth ambitions -- such as ZTE, Microsoft (Nokia) or Motorola -- should target T Mobile in 2015. More analysis and data can be downloaded from clients here.


November 10, 2014 16:53 nmawston

According to our Country Share Tracker (CST) research service, Apple iPhone shipments worldwide grew by +16% year-on-year in Q3 2014, as the new iPhone 6/6+ quickly gained momentum, while older models maintained relatively healthy demand. Our latest published report -- available to clients here -- details the global shipments of every iPhone model since its launch in Q2 2007, from the iPhone 2G to the iPhone 6 and 6+. Our data is especially useful for mobile operators, retailers, component makers, vehicle developers, distributors and technology industry watchers to size Apple's iPhone shipments by individual model.


October 10, 2014 13:45 nmawston

According to a new report from our Country Share Tracker (CST) service, global LTE phone shipments grew by +54% annually in Q2 2014. The US, Japan and Western Europe continued to witness rapid 4G growth, while new-entrant China rapidly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, ZTE and Sony are now flooding the market. The United States remains by far the world's largest LTE country, boosted by fierce competition among handset vendors and robust carrier subsidies. Our report -- published to clients here -- tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q2 2014.


September 26, 2014 22:48 nmawston

According to our Country Share Tracker (CST) service, the French mobile phone market dipped -5% annually in Q2 2014, due in part to local economic volatility. Among the hardware vendors, Samsung and Apple retained the top two spots, but both brands struggled in the face of hungry rivals. Local vendor Wiko continued to make impressive gains. Meanwhile, challenger-carrier, Free Mobile, continued to expand, and it is now one of the biggest operators for cellphones in France. This published report, available to clients, tracks mobile phone vendor marketshare at the 4 major French operators -- they are Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q2 2014. The report is an important tool for measuring the health of individual handset brands at the operator level.


September 26, 2014 22:38 nmawston

According to a new report from our WDS (Devices) research service, global mobile phone shipments will grow +5% in 2015. Samsung, Apple and Chinese vendors, including Huawei and Lenovo, will be among the main vendors driving growth next year, with 4G LTE providing significant uplift in key markets such as the US, China, Japan, UK and South Korea. This published report, available to clients here, forecasts global handset, smartphone and feature phone shipments by QUARTER for 14 of the world's largest VENDORS from 2000 to 2015. Global grey handset volumes by quarter through 2015 are also included. The report is a valuable tool for component makers, software developers, operators and other stakeholders to support their planning activities.


September 22, 2014 19:49 khyers

Shocking few, Apple’s newest iPhones broke records for first weekend sales, despite being available in fewer markets in 2014 than last year.  Apple’s new iPhone 6 and 6 Plus went on sale the weekend of September 19, going on to sell more than 10 million units.  While thousands of customers lined up at carrier stores and Apple’s own retail stores in cities across the United States, Europe and select other markets around the world, supplies were limited and customers were left waiting as in-store stocks of iPhones quickly sold out.

Apple sold more than 10 million iPhone 6 and 6 Plus smartphones this past weekend, a million more than were sold during opening weekend in 2013 when the iPhone 5S and 5C went on sale, and double the number of iPhone 5 handsets sold in the first weekend in 2012.  Despite having more devices on hand than ever before, many stores reported selling out of their stock, with waits of more than a month for the iPhone 6 Plus reported for many markets.  With demand for the iPhone at all-time high levels it is clear that Apple will have a blockbuster quarter in the upcoming holiday shopping season, and is likely to report higher-than-usual sales in Q1 2015 once the iPhone begins to go on sale in China.

Strategy Analytics tracks Apple iPhone and other leading vendors by model in our  Handset Country Share Tracker service and by country and protocol in our Wireless Device Strategies service , which are available to clients. The reports are vital tools for tracking the share and health of leading vendors across the globe.


August 6, 2014 22:08 nmawston

According to our Country Share Tracker (CST) service, China smartphone shipments grew +29% YoY to record levels in Q2 2014. Samsung maintained the number one spot, followed closely by Xiaomi in second place. For the first time ever, Coolpad pushed into third position thanks to healthy demand for its LTE models. By contrast, Lenovo fell out of the top 3 list this quarter and storm clouds are brewing for the vendor. This published report, available to clients, contains extensive data and analysis of the China smartphone market by hardware brand and by OS from Q1 2009 to Q2 2014. A forecast by quarter for Q3 2014 is also included.