Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

February 25, 2014 07:27 woh

According to a recently published handset and smartphone marketshare report for 15 countries in Q4 2013, released to clients through our Country Share Tracker (CST) service, Samsung and Apple are the only two vendors who seized the top spots across 15 major countries worldwide. Samsung captured the number one spot in most countries, including China, India and Brazil, while Apple ranked first in North America and Japan due to solid demand for the new iPhone 5s. In Japan, Apple captured a record share of all smartphones shipped during the quarter, crushing local vendors like Fujitsu and Panasonic and giant Samsung.


November 12, 2013 18:00 sbicheno

China smartphone shipments surged +91% year-on-year to record levels in Q3 2013. While Samsung remained in first place, Lenovo and Coolpad are hot on its heels in second and third positions and Xiaomi pushed into the top 5 list for the first time ever. The Chinese domestic smartphone market is increasingly influencing the overall global picture, and subscribers to Strategy Analytics’ Country Share Tracker service can access full quarterly Chinese device shipments, broken down by device type, vendor and OS, here.


November 11, 2013 18:06 nmawston

According to our Country Share Tracker (CST) service -- in a newly published report called China Smartphone Vendor and OS Marketshare : Q3 2013 -- China smartphone shipments surged a huge +91% YoY to record levels in Q3 2013.

China maintained its position as the largest smartphone market worldwide since Q3 2011. Today, smartphone shipments account for 86% of total handset volumes in China, up from 59% one year ago.

Samsung remained in first place in China, while Lenovo and Coolpad maintained second and third positions.

Xiaomi was the star performer in Q3 2013, pushing into the top-5 list in China for the first time since Xiaomi began operations in 2011. Strong performances in e-commerce channels, and the launch of the more-affordable Hongmi phone, were the key drivers behind its surging volumes. More analysis on Xiaomi and China smartphones can be downloaded by clients here.



July 10, 2013 04:04 woh

With global smartphone shipments increasing the market share in developed and developing markets in Q1 2013, we estimate the top 10 smartphone model families accounted for almost five out of seven smartphones shipped worldwide during the quarter.

Our Handset Country Share Tracker (HCST) service are tracking the quartery global shipments of top 35 well-known and well-received smartphone models from Samsung (Galaxy), Apple (iPhone), LG (Optimus), Nokia(Lumia), Blackberry (BB10), HTC (One), Motorola (Razr) and the rising Chinese vendors including Huawei, ZTE, Lenovo and Xiaomi from Q1 2011 to Q1 2013 in this published report.


April 2, 2013 10:19 woh

Global smartphone shipments surged +38% annually in Q4 2012. We estimate the top 10 smartphone families accounted for over two thirds of smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but Sony's Xperia, LG's Optimus and Huawei 's Ascend series are quietly gaining traction. This report, Global Smartphone Shipments by Family / Model: Q4 2012, available to the clients of our HCST (Handset Country Share Tracker) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q4 2012. This report will give you the information on how many units of iPhone 4S, iPhone 5, Galaxy S3, Galaxy Note and other flagship models from smartphone vendors have been shipped on a quarterly basis for two years. In this regards, this report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.

 

 

 

 


March 19, 2013 09:05 woh

Smartphone shipments in the United States grew 25% annually in Q4 2012. Apple captured the number one smartphone spot overall, as well as the top smartphone vendor ranking at the country's two largest operators, Verizon Wireless and AT&T. Android partners, such as Samsung, LG, HTC and Huawei, combined to keep the Google platform as the number two OS overall. The full report, USA Smartphone Vendor Marketshare by Operator: Q4 2012, available to the clients of our handset country share tracker (CST) service, tracks mobile smartphone shipments, vendor marketshare, and OS marketshare for 20 major vendors and 5 major platforms in the United States across 4 top operators and total market on a quarterly basis from Q1 2011 to Q4 2012.


February 20, 2013 09:18 nmawston

According to the latest research from our Handset Country Share Tracker (CST) service, Apple’s iPhone 5 overtook Samsung’s Galaxy S3 to become the world’s best-selling smartphone model for the first time ever in the fourth quarter of 2012. A rich touchscreen, extensive distribution and generous operator subsidies have propelled the iPhone 5 to the top spot.

Apple’s iPhone 5 smartphone model shipped an estimated 27.4 million units worldwide during the fourth quarter of 2012. The iPhone 5 captured an impressive 13 percent share of all smartphones shipped globally and it has become the world’s best-selling smartphone model for the first time ever. A rich touchscreen design, extensive distribution across dozens of countries, and generous operator subsidies have been among the main causes of the iPhone 5’s success. In addition to the iPhone 5, Apple shipped an estimated 17.4 million iPhone 4S units for 8 percent smartphone share globally in Q4 2012. Apple’s iPhone 5 and iPhone 4S are currently the world’s two most popular smartphone models.

Apple’s iPhone 5 and iPhone 4S together accounted for 1 in 5 of all smartphones shipped worldwide in Q4 2012. This was an impressive performance, given the iPhone portfolio’s premium pricing. We estimate Samsung’s Galaxy S3 was the world’s third best-selling smartphone model and it shipped 15.4 million units globally, capturing 7 percent share in the fourth quarter of 2012. Samsung’s Galaxy S3 has long proven wildly popular with consumers and operators across North America, Europe and Asia. However, global demand for the Galaxy S3 appears to have peaked and Samsung will surely be keen to introduce its rumored Galaxy S4 upgrade in the coming weeks to fight back against Apple’s popular iPhone range.

Exhibit 1: Global Smartphone Shipments & Marketshare by Model in Q4 2012 [1]

Global Smartphone Shipments by Model (Millions of Units)
Q3 '12
Q4 '12
Apple iPhone 5
6.0
27.4
Apple iPhone 4S
16.2
17.4
Samsung Galaxy S3
18.0
15.4
Others
132.6
156.8
Total
172.8
217.0
 
 
 
Global Smartphone Marketshare by Model (% of Total)
Q3 '12
Q4 '12
Apple iPhone 5
3.5%
12.6%
Apple iPhone 4S
9.4%
8.0%
Samsung Galaxy S3
10.4%
7.1%
Others
76.7%
72.3%
Total
100.0%
100.0%

[1] Numbers are rounded. Updated total. The Samsung Galaxy S3 total does not include the S3 Mini, S2, S or any other related models. The iPhone 5 total does not include the iPhone 4S, iPhone 4 or any other related models. The iPhone 4S total does not include the iPhone 5, iPhone 4 or any other related models.


January 31, 2013 18:55 nmawston

According to our Country Share Tracker (CST) servicesmartphone shipments surged +64% annually in China during the fourth quarter of 2012. Android and Android forks together accounted for a record volume of all smartphones shipped in China last year. Apple iOS followed in second place. More analysis can be downloaded by clients here.


January 25, 2013 02:22 lsui

According to the latest research from our Wireless Smartphone Strategies (WSS) service, global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012. Samsung was the star performer, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia.

Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.

Samsung shipped a record 213.0 million smartphones worldwide and captured 30 percent marketshare in 2012. This was the largest number of units ever shipped by a smartphone vendor in a single year, beating Nokia?s previous all-time record when it shipped 100.1 million units during 2010. Despite tough competition in stores and courtrooms, Samsung continued to deliver numerous hit models, from the high-end Galaxy Note2 phablet to the mass-market Galaxy Y. Apple grew a healthy 46 percent annually and shipped 135.8 million smartphones worldwide for 19 percent marketshare in 2012, broadly flat from the 19 percent level recorded in 2011. Apple had a strong year in developed regions like North America, but this was offset partly by its limited presence in high-growth emerging markets such as Africa.

Samsung and Apple together accounted for half of all smartphones shipped worldwide in 2012. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphone industry. The growth of Samsung and Apple has continued to impact Nokia. Nokia retained its position as the world?s third largest smartphone vendor for full-year 2012, but its global marketshare has dropped sharply from 16 percent to five percent during the past year. Nokia's Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer.


The summary of the report can be viewed here.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q4 2012  1

Global Smartphone Vendor Shipments (Millions of Units)

Q4 '11

2011

Q4 '12

2012

Samsung

36.5

97.4

63.0

213.0

Apple

37.0

93.0

47.8

135.8

Nokia

19.6

77.3

6.6

35.0

Others

63.9

222.8

99.6

316.3

Total

157.0

490.5

217.0

700.1

 

 

 

 

 

Global Smartphone Vendor Marketshare  %

Q4 '11

2011

Q4 '12

2012

Samsung

23.2%

19.9%

29.0%

30.4%

Apple

23.6%

19.0%

22.0%

19.4%

Nokia

12.5%

15.8%

3.0%

5.0%

Others

40.7%

45.4%

45.9%

45.2%

Total

100.0%

100.0%

100.0%

100.0%

 

 

 

 

 

Total Growth Year-over-Year %

55.9%

63.8%

38.2%

42.7%

1  Numbers are rounded.

September 27, 2012 17:34 Alex Spektor

According to Strategy Analytics’ Country Share Tracker (CST) service, 15 countries represented three-quarters of global smartphone shipments in Q2 2012: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, Spain, UK, and USA. During the quarter, Samsung was the number one smartphone vendor in 13 of these countries. Meanwhile, Apple captured the top spot in the United States, desipite early anticipation of the recently released iPhone 5. Indeed, Samsung and Apple have separated themselves from the rest of the pack, as the ony two smartphone vendors with double-digit marketshare worldiwde. More smartphone vendor shipments to 15 key countries worldwide in Q2 2012 can be viewed by clients here.