Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

April 29, 2015 23:55 lsui

According to the latest research from Strategy Analytics' Handset Country Share Tracker(HCST) service, China smartphone shipments grew 17 percent annually to reach 110 million units in the first quarter of 2015. Xiaomi maintained first position, but Apple is rapidly closing the gap with 12 percent marketshare in second place.

China smartphone shipments grew 17 percent annually from 93.6 million units in Q1 2014 to a 109.8 million in Q1 2015. China smartphone growth on an annualized basis has slowed from 39 percent to 17 percent during the past year, due to increasing penetration maturity. This is the first quarter that China’s smartphone annual growth rate has been lower than the global average since 2010.

Xiaomi shipped 14.0 million smartphones and captured 13 percent marketshare in China during Q1 2015, increasing from 11 percent a year earlier. Xiaomi has maintained the number one smartphone position in China for three quarters in a row, due to solid demand for its popular Redmi models. However, Xiaomi’s rapid growth is now coming to an end, and it has delivered negative sequential growth in China for the past two quarters. By contrast, Apple is growing swiftly in China at the moment. Apple shipped 13.5 million iPhones in China during Q1 2015, holding its ranking as the number two smartphone vendor for the second straight quarter. Apple captured 12 percent share in China in Q1 2015 and it has narrowed the marketshare gap with Xiaomi to less than one percent. Apple’s new iPhone 6 and 6 Plus models are proving wildly popular with Chinese consumers and, if current trends continue, Apple could become China’s largest smartphone vendor in the second half of this year.

Huawei shipped 11.2 million smartphones and held on to third position with 10 percent marketshare in China in Q1 2015, rising steadily from 9 percent a year ago. The Mate7, Ascend P6 and Honor series are among the main smartphone models driving Huawei’s growth. Huawei has significantly improved its product design and successfully expanded its online retail presence in China this year, enabling it to become a major smartphone player in the country.

Exhibit 1: China Smartphone Vendor Shipments and Marketshare in Q1 2015  [1]

 

 

 

 

China Smartphone Vendor Shipments (Millions of Units)

Q1 '14

Q2 '14

Q3 '14

Q4 '14

Q1 '15

Xiaomi

10.6

14.5

17.0

15.7

14.0

Apple

7.8

5.0

4.9

13.4

13.5

Huawei

8.0

11.9

9.6

11.9

11.2

Others

67.2

70.6

73.5

82.0

71.1

Total

93.6

102.0

105.0

123.0

109.8

           

China Smartphone Vendor Marketshare (%)

Q1 '14

Q2 '14

Q3 '14

Q4 '14

Q1 '15

Xiaomi

11.3%

14.2%

16.2%

12.8%

12.8%

Apple

8.3%

4.9%

4.7%

10.9%

12.3%

Huawei

8.5%

11.6%

9.1%

9.7%

10.2%

Others

71.9%

69.3%

70.0%

66.6%

64.7%

Total

100.0%

100.0%

100.0%

100.0%

100.0%

 

 

 

 

 

 

Total Growth: Year-over-Year (%)

38.9%

29.4%

31.9%

34.7%

17.3%

         

 

Source: Strategy Analytics

       

 


March 19, 2015 10:00 woh

According to the newly-published France Handset Vendor Marketshare by Operator: Q4 2014 report, published under our HCST (Handset Country Share Tracker) service, Apple posted an all-time-high mobile phone marketshare at most French carriers -- including Orange and SFR -- during Q4 2014. This record performance was achievable largely thanks to the robust sales of iPhone 6 and 6 Plus, closing the gap on Samsung, a long-time market leader in France.

This report, available to paid-clients, tracks cellphone vendor marketshare at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q4 2014.


March 16, 2015 02:32 woh

According to the recently published report, 'Germany Handset Vendor Marketshare by Operator: Q4 2014', posted by our Handset Country Share Tracker (HCST) service, Motorola, acquired by Lenovo last year, shows clear signs of increasing its handset market share at most of major carriers in Germany, including T-Mobile, Vodafone and O2, in H2 2014. The affordable, but high-performing smartphones, Moto G and Moto E, have raised the market share in Germany in 2014, from almost 0% in 2013.

The report, available to our paid clients for HCST service, is tracking the quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus).


March 16, 2015 02:10 woh

According to the recently-posted report, 'UK Handset Vendor Marketshare by Operator: Q4 2014', published under our Handset Country Share Tracker (HCST), Microsoft (Nokia, previously) captured the biggest handset market share at EE (Everything Everywhere) in three years in Q4 2014. Microsoft's WindowsPhone-based Lumia line-ups kept less than 10% market share in handset market at EE in H1 2014, but started to rise above 10% level from Q3 2014, and recorded the highest handset market share in three years in Q4 2014, largely due to the popularity of its Lumia 635 and 830 products.

The report, available to our paid clients for HCST service, tracks the quarterly handset vendor market share at the the other three major UK operators, Vodafone, O2 and Three, in addition to Everything Everywhere. 


February 23, 2015 00:06 woh

According to a recently-published report -- Japan Handset Vendor Marketshare by Operator: Q4 2014 -- posted on our Handset Country Share Tracker (HCST) service -- Apple accounted for a significant 71% handset marketshare at Softbank, the 2nd largest wireless operator in Japan by volume, during Q4 2014.

Not only the larger-sized 4.7- and 5.5-inch-display iPhone 6 and 6 Plus, but the one-year-old iPhone 5S also led the growth, recording an all-time-high mobile phone marketshare at Softbank.

Sharp, who co-developed its bezel-less Aquos Crystal with Softbank, solidfied its no. 2 position at the operator, based on the strong shipments of Aquos models.

This extensive report, available to clients, tracks 17 handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI.


February 13, 2015 08:00 woh

According to the newly-updated report -- Global Handset Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Micromax, a burgeoning local handset vendor, outperformed siignificantly in the Indian mobile phone market during the fourth quarter of 2014.

Micromax has quadrupled its handset shipments in India and Asia in three years, emerging as a major player in the region alongside Samsung. Low-cost Android models and crisp marketing in suburban areas are among the key to Micromax's success.

This extensive report, available to clients, is tracking 23 top handset brands across 15 major countries on a quarterly basis. Countries covered include China, UK, Brazil and others.


February 12, 2015 01:35 woh

According to the recently published report -- Global Smartphone Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Samsung remained the number one smartphone vendor in most major countries worldwide during the fourth quarter of 2014. Apple performed exceptionally well, boosted by robust demand for its larger-sized 4.7- and 5.5-inch iPhones, which enabled the vendor to become the biggest smartphone vendor in the UK for the first time ever. In India, the world's third largest smartphone country, Samsung and Micromax competed almost neck-and-neck, taking the first and second spots, respectively.

This report, available to clients, tracks 18 leading smartphone vendors across up to 30 major countries by quarter in 2014. Countries covered include Thailand, Philippines, Colombia, Nigeria, Egypt and others.


December 4, 2014 00:45 woh

According to the recently published report, Global LTE Handset Vendor Shipments by Country: Q3 2014, under our Handset Country Share Tracker (HCST) service, China has finally become the world's number one LTE handset market for the first time during Q3 2014, making the US slip to the 2nd position. China LTE handset market grew substantially by volume, up 140% sequentially, mainly driven by the growing influence of two rising stars, Oppo and Vivo, in the growing LTE segment in China.

The more detailed and extensive analysis, and LTE handset market share by vendor by country can be viewed here, available to our paid clients.


December 3, 2014 08:08 woh

India has become the world's 3rd largest smartphone market by volume, behind China and the United States as of Q3 2014, based on our recently published report, Global Smartphone Vendor Marketshare for 15 Countries: Q3 2014, under Handset Country Share Tracker (HCST) service. India's smartphone market is growing very rapidly, mainly boosted by the huge population, relatively lower smartphone penetration, many tech-savvy people, rising influence of local vendors and online channel, and many global smartphone vendors who are rushing into this big country looking for potentially economical success. We believe that the bulk of future growth in India's smartphone market will be coming from under retail $100 prices as there are myriads of price-sensitive users in India, looking for cheaper phones.

A lot of global and local vendors are prioritizing this price-tier, under retail $100 to gain traction and lead the market share. First of all, there are already not a few smartphones priced below $80 (retail) in the market, which are powered by Android and Firefox. These ultra-affordable smartphones with modest hardware specifications and services are accounting for almost half of all smartphones sold in India in 2014, according to our published report, BRIC Country Smartphone Revenues, ASPs & Price-Tier Forecasts: 2009 to 2020 under our Wireless Smartphone Strategies (WSS) service. Second, Google is collaborating with leading Indian vendors such as Micromax, Karbonn and Spice, and already launched a few Android One smartphones from September at a retail $100 price. Google is widening its Android One partnerships now, and will be willing to cut the price below $100 to generate the bigger share in India.

Third, Microsoft (Nokia), which has not gained much success in India with its Windowsphone OS, is focusing on lower-priced segment with its Lumia 530/630 series. In addition, as Microsoft is giving out its OS for free for all sub-8" devices, we expect more smartphones under the retail $100 to hit the Indian market, mainly driven by Micromax, Karbonn and Lava. Fourth, Andriod players such as Xiaomi and Motorola are creating more presence in India, by providing the higher-specced phones at reasonably affordable price-points, at between $90 and $110 in retail pricing, mostly through online channels, making their price advantage stand out. Finally, Samsung, the king of global smartphone market, is reportedly set to fight back with its long-awaited Tizen-based smartphone. It is reportedly known that this Tizen OS smartphone will be launched in India in mid of December at around retail US$100 price, so we estimate that Samsung is ready to go head to head in this intensely competitive segment.

More detailed analysis on the growing Indian market and on the key to success in this important market is viewed at this report, India: The Next Big Smartphone Market in the Wake of China, available to our paid clients.


November 24, 2014 05:11 woh

According to the recently published 'Japan Handset Vendor Market share by Operator in Q3 2014' under our Handset Country Share Tracker (HCST) service, Apple cemented its no. 1 position at Softbank and KDDI, the Japanese second and third biggest operators, in Q3 2014 due to the influential demand of its newly-launched larger-sized iPhone 6 (4.7 inch) and iPhone 6+ (5.5 inch). Meanwhile, at NTT Docomo, the biggest operator in Japan, Sony kept the no.1 position, mainly due to strong demand for Xperia Z2, Z1 and A2. Apple, no.2 at NTT Docomo, remained lackluster in July and August, but the launch of the new iPhones in September gained robust market traction at NTT Docomo, too, closing the gap between Sony.

The report, available to our paid clients, can be viewed at this link, and covers handset shipments and marketshare for 17 vendors across the big 3 operators in Japan during the third quarter of 2014.