Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

March 3, 2014 08:39 woh

With almost all developed handset markets such as USA, France, Germany, Canada and South Korea suffering annual handset volume drop in Q4 2013, as identified in our recent report under HCST (Handset Country Share Tracker), Japan is almost the only country which grew annually in Q4 2013, mainly boosted by the explosive demand for Apple's iPhone 5S and 5C products, offered through all three local carriers including NTT Docomo. Apple dominated the Japanese handset market with an all-time high iPhone shipments.

Our Japan Handset Vendor Marketshare by Operator in Q4 2013 report, available to our paid clients, will give the readers how strong Apple was in Q4 2013 in Japanese handset market.


July 10, 2013 03:49 woh

The smartphone shipments in Japan grew a massive +24% annually in Q1 2013. NTT Docomo was the key carrier driving this growth with healthy demand for its Xi branded LTE network and smartphones. In overall Japanese market in Q1 2013, two foreign vendors, Apple & Samsung, and two local vendors, Sony and Fujitsu captured the top four OEMs with robust supply of LTE handsets.

Domestic vendors’ performance remained weak in all three local operators while Sony became the top supplier to NTT DoCoMo, surpassing Samsung and Fujitsu with strong demand for its new flagship Sony Xperia Z smartphone. 

This report published by Handset Country Share Tracker (HCST) service, which is available to our clients, tracks handset vendor marketshare for 17 OEMs by quarter across all major operators in Japan, including NTT Docomo, Softbank and KDDI. The report can be used by handset vendors, component makers, content developers, vehicle manufacturers and others to identify winners and losers by carrier in the high-value Japanese mobile market.


June 13, 2013 17:49 Neil Shah

According to latest research from our Handset Country Share Tracker service, Apple registered its record high marketshare in the Japanese smartphone market. Apple was the top supplier in two out of three Japanese operators during the quarter. Sony was one of the fastest growing smartphone OEM capturing sceond spot as Xperia Z became one of the best selling smartphone models during the quarter.

Domestic brands such as Fujitsu, Sharp, NEC, Panasonic faced tough competition from the growing clout and shelf share of foreign brands, thanks to the global coverage, mindshare of popular sub-brands and flagship models such as Galaxy, Optimus, One, Razr and others.

Meanwhile, NTT Docomo remained the top smartphone operator benefitting from the rising wave of its Xi branded LTE smartphone sales whereas Softbank and KDDI (au) continued to compete closely for the second spot.

   

ResearchJapan Smartphone Vendor Marketshare by Operator: Q1 2013 (Link)


October 5, 2012 11:40 nmawston

Smartphone shipments in Japan fell -10% sequentially in Q2 2012 due to normal seasonality. Among the top 10 brands, Samsung and Sony were the star performers, almost doubling their marketshare in a few months as a result of enhanced Galaxy and Xperia portfolios. However, their growth has come at the expense of market-leader Fujitsu-Toshiba. The Japanese vendor has lost over one-third of its volumes in the country since the start of the year. More data and analysis can be downloaded here by clients of our Country Share Tracker (CST) service. The report tracks quarterly smartphone volumes for Japan and 14 other major countries, such as Brazil, USA and Germany.