The smartphone shipments in Japan grew a massive +24% annually in Q1 2013. NTT Docomo was the key carrier driving this growth with healthy demand for its Xi branded LTE network and smartphones. In overall Japanese market in Q1 2013, two foreign vendors, Apple & Samsung, and two local vendors, Sony and Fujitsu captured the top four OEMs with robust supply of LTE handsets.
Domestic vendors’ performance remained weak in all three local operators while Sony became the top supplier to NTT DoCoMo, surpassing Samsung and Fujitsu with strong demand for its new flagship Sony Xperia Z smartphone.
This report published by Handset Country Share Tracker (HCST) service, which is available to our clients, tracks handset vendor marketshare for 17 OEMs by quarter across all major operators in Japan, including NTT Docomo, Softbank and KDDI. The report can be used by handset vendors, component makers, content developers, vehicle manufacturers and others to identify winners and losers by carrier in the high-value Japanese mobile market.