Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

July 15, 2014 03:30 woh

Global smartphone vendors with international brand awareness, such as Samsung and Apple, have long dominated the global smartphone market. But the past few years have seen a swift rise in 'locally-FOCUSED' smartphone vendors, such as Xiaomi, Oppo and Vivo in China, Micromax and Karbonn in India, Wiko in France, BQ in Spain, Cherry Mobile in the Philippines, iMobile in Thailand, Smartfren in Indonesia, Symphony in Bangladesh and Q mobile in Pakistan.

Our recently published report, in our Handset Country Share Tracker (HCST) service, available to clients, analyzes who the local main players are in multiple countries, why they are growing, and what international brands can do to stop them from moving forward.


February 25, 2014 07:27 woh

According to a recently published handset and smartphone marketshare report for 15 countries in Q4 2013, released to clients through our Country Share Tracker (CST) service, Samsung and Apple are the only two vendors who seized the top spots across 15 major countries worldwide. Samsung captured the number one spot in most countries, including China, India and Brazil, while Apple ranked first in North America and Japan due to solid demand for the new iPhone 5s. In Japan, Apple captured a record share of all smartphones shipped during the quarter, crushing local vendors like Fujitsu and Panasonic and giant Samsung.


March 23, 2013 02:52 nmawston

According to our Handset Country Share Tracker (CST) service, the French mobile phone market dipped -6% year-on-year in Q4 2012. This followed flat growth in the prior three quarters of 2012 as the country struggled economically. Free Mobile, a challenger operator with low prices perfectly suited to the tougher economic times, is making a serious dent in the French cellphone market. Its main device partners are Samsung and Apple, who dominate shipments there. This published report, available to clients, tracks mobile phone vendor market share at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual handset brands at the operator level in Western Europe's third largest cellphone market.


March 6, 2013 07:22 woh

Global smartphone shipments increased by 38% annually in Q4 2012. This report, available to the clients of our Country Handset Share Tracker service, tracks the world's 11 leading smartphone vendors' shipments and marketshare across 15 major countries worldwide in Q1-Q4 2012. The 15 countries tracked account for 80% of total global smartphone volumes. Countries covered are: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, UK, and the United States. This report is a valuable tool for any mobile stakeholder that wants to track smartphone vendors' operational performances at a granular country level.


December 12, 2012 23:48 nmawston

According to our Country Share Tracker (CST) service, the German handset market grew by +4% year-on-year in Q3 2012, almost the same growth rate as the previous quarter. Economic headwinds continue to affect the German market, but less so than other countries in the EU like Greece. Samsung remained comfortably the leading vendor in Germany, but lost some marketshare, sequentially, to Apple following the launch of the iPhone 5. Meanwhile, Nokia inched up for the first time in nearly two years. This published report, available to clients, tracks quarterly handset vendor market share at the four major German operators -- T-Mobile, Vodafone, O2 and E-Plus -- from Q1 2009 to Q3 2012. The report is an important tool for measuring the health of individual handset brands at the operator level.


September 27, 2012 17:34 Alex Spektor

According to Strategy Analytics’ Country Share Tracker (CST) service, 15 countries represented three-quarters of global smartphone shipments in Q2 2012: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, Spain, UK, and USA. During the quarter, Samsung was the number one smartphone vendor in 13 of these countries. Meanwhile, Apple captured the top spot in the United States, desipite early anticipation of the recently released iPhone 5. Indeed, Samsung and Apple have separated themselves from the rest of the pack, as the ony two smartphone vendors with double-digit marketshare worldiwde. More smartphone vendor shipments to 15 key countries worldwide in Q2 2012 can be viewed by clients here.