Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

April 2, 2015 04:04 woh

According to our CST research service, Samsung seems to be taking on a "hunger" and "select and focus" marketing strategy at the same time with their latest flagship Galaxy S6 and S6 Edge smartphones. While this smartphone behemoth launched their last year's flagship, Galaxy S5, in more than 120 countries globally at the same date in April 2014, Samsung decided not to take a similar approach this year. Instead, Samsung will be launching their S6 and S6 Edge in only a selected "TWENTY" countries on April 10, 2015, which is next week. Select countries include several key markets such as the US, UK, Germany, China, Japan, South Korea, India, Russia, Chile, Hong Kong, Singapore and UAE.

To be sure, Samsung will eventually be launching their new S6 line-ups in almost all top-150 countries across the globe in Q2 / Q3 2015. We think the primary reason why Samsung is cutting down on the number of the first-available countries in the 2nd week of April, 2015, is to efficiently focus their resources and shipments in their biggest or most-strategic countries as a first step, and also to maximize the remaining demand in dozens of other countries who can't wait to get their hands on these "stylish" and "best performing" new models.

To prioritize their marketing resources and generate the purchasing desire for S6 and S6 Edge models in those selected countries, Samsung has opened up more than 20k hands-on-experience stores, so that potential buyers can stop by the stores to feel, experience and play with the devices in-person, which is a somewhat different marketing bid from last year. Samsung, like Apple, now understands the importance of letting customers touch their phones.

Looking at our recent report on the Galaxy S6 and S6 Edge -- Is Samsung Galaxy S6 / S6 Edge An iPhone Killer? -- published under our Wireless Smartphone Strategies (WSS) service, we forecast global shipments of the S6 portfolio to EXCEED the worldwide S5 volumes delivered in 2014 -- this relative success will be achieved as a direct result of Samsung's newly-adopted marketing activities, a cleaner "phase one" distribution strategy, and a better execution of hands-on-experience retail stores.


February 27, 2015 09:00 woh

According to the recently posted report, 'Global LTE Handset Vendor Shipments by Country: Q4 2014', published under our Handset Country Share Tracker (HCST) service, China remains the world's biggest LTE handsets market by volume for two quarters in a row. China alone accounted for a significant 39% share of global LTE handsets shipment during the quarter. Apple's iPhone 6 and 6 Plus, and affordable LTE handsets from Chinese vendors such as Xiaomi, Huawei, OPPO and Vivo drove up the LTE handsets volume in China.

This extensive report, availble to our paid clients, tracks the global LTE handset shipments and vendor marketshare for 23 major vendors across 5 major LTE countries such as China, the US, South Korea, Japan and Canada.

 


February 12, 2015 01:35 woh

According to the recently published report -- Global Smartphone Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Samsung remained the number one smartphone vendor in most major countries worldwide during the fourth quarter of 2014. Apple performed exceptionally well, boosted by robust demand for its larger-sized 4.7- and 5.5-inch iPhones, which enabled the vendor to become the biggest smartphone vendor in the UK for the first time ever. In India, the world's third largest smartphone country, Samsung and Micromax competed almost neck-and-neck, taking the first and second spots, respectively.

This report, available to clients, tracks 18 leading smartphone vendors across up to 30 major countries by quarter in 2014. Countries covered include Thailand, Philippines, Colombia, Nigeria, Egypt and others.


January 30, 2015 18:54 lsui

According to a newly-published report from our Handset Country Share Tracker (HCST) service -- China Handset and Smartphone and OS Share : Q4 2014 -- Apple nudged up to become the second largest handset and smartphone vendor in China in the fourth quarter of 2014, for the first time ever. Strong demand for iPhone 6 and 6 Plus models, as well as an extended retail presence, and sizeable subsidies from three operators, are the main drivers behind the surging volumes, which doubled annually.

Xiaomi maintained its no.1 handset and smartphone position in China, for two quarters in a row. Xiaomi's rapid (but slowing) growth -- along with rising brands like Vivo and Oppo -- is harming established local rivals such as Lenovo, Coolpad and others. Samsung dipped to the no. 3 position, amid competition from Apple and Chinese brands. Lenovo plunged to fifth place this quarter and lost share annually and sequentially, while Huawei held fourth place -- driven by its Honor sub-brand and Ascend models across multiple price-tiers.

Our extensive report contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q4 2014. A forecast by smartphone vendor for Q1 2015 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.

 


December 4, 2014 00:45 woh

According to the recently published report, Global LTE Handset Vendor Shipments by Country: Q3 2014, under our Handset Country Share Tracker (HCST) service, China has finally become the world's number one LTE handset market for the first time during Q3 2014, making the US slip to the 2nd position. China LTE handset market grew substantially by volume, up 140% sequentially, mainly driven by the growing influence of two rising stars, Oppo and Vivo, in the growing LTE segment in China.

The more detailed and extensive analysis, and LTE handset market share by vendor by country can be viewed here, available to our paid clients.


December 3, 2014 08:08 woh

India has become the world's 3rd largest smartphone market by volume, behind China and the United States as of Q3 2014, based on our recently published report, Global Smartphone Vendor Marketshare for 15 Countries: Q3 2014, under Handset Country Share Tracker (HCST) service. India's smartphone market is growing very rapidly, mainly boosted by the huge population, relatively lower smartphone penetration, many tech-savvy people, rising influence of local vendors and online channel, and many global smartphone vendors who are rushing into this big country looking for potentially economical success. We believe that the bulk of future growth in India's smartphone market will be coming from under retail $100 prices as there are myriads of price-sensitive users in India, looking for cheaper phones.

A lot of global and local vendors are prioritizing this price-tier, under retail $100 to gain traction and lead the market share. First of all, there are already not a few smartphones priced below $80 (retail) in the market, which are powered by Android and Firefox. These ultra-affordable smartphones with modest hardware specifications and services are accounting for almost half of all smartphones sold in India in 2014, according to our published report, BRIC Country Smartphone Revenues, ASPs & Price-Tier Forecasts: 2009 to 2020 under our Wireless Smartphone Strategies (WSS) service. Second, Google is collaborating with leading Indian vendors such as Micromax, Karbonn and Spice, and already launched a few Android One smartphones from September at a retail $100 price. Google is widening its Android One partnerships now, and will be willing to cut the price below $100 to generate the bigger share in India.

Third, Microsoft (Nokia), which has not gained much success in India with its Windowsphone OS, is focusing on lower-priced segment with its Lumia 530/630 series. In addition, as Microsoft is giving out its OS for free for all sub-8" devices, we expect more smartphones under the retail $100 to hit the Indian market, mainly driven by Micromax, Karbonn and Lava. Fourth, Andriod players such as Xiaomi and Motorola are creating more presence in India, by providing the higher-specced phones at reasonably affordable price-points, at between $90 and $110 in retail pricing, mostly through online channels, making their price advantage stand out. Finally, Samsung, the king of global smartphone market, is reportedly set to fight back with its long-awaited Tizen-based smartphone. It is reportedly known that this Tizen OS smartphone will be launched in India in mid of December at around retail US$100 price, so we estimate that Samsung is ready to go head to head in this intensely competitive segment.

More detailed analysis on the growing Indian market and on the key to success in this important market is viewed at this report, India: The Next Big Smartphone Market in the Wake of China, available to our paid clients.


November 20, 2014 14:25 khyers

The Chinese handset market today is the most active and competitive on earth.  The seemingly endless wave of emerging Chinese handset brands continues to expand. While some “established” Chinese vendors are struggling, other newer ones are booming. For example, Lenovo and Coolpad are fading fast at the moment, but rising-stars OPPO and Vivo have emerged swiftly to try to take their place. How big are OPPO and Vivo? What can major rivals -- such as Xiaomi or Samsung -- do to stop or slow their rise?

The report Ones to Watch: OPPO and Vivo examines the growth strategies of these two Chinese vendors and provides crucial analysis for competitors and operators as these two rising stars ride the Chinese handset wave.


November 14, 2014 01:25 woh

According to the recently published 'Global Handset Vendor Share in 15 Countries in Q3 2014', published under our Handset Country Share Tracker (HCST) service, Micromax ranks no.2 in handset market in India during Q3 2014, closing the gap against the leading vendor, Samsung. The market share difference between those two got narrowed to a record-low level in Q3 2014.

Asus, the Taiwanese handset vendor and better known for its laptop, desktop and server products, is slowly but meaningfully enhancing its handset market presence in several key countries including China, India and its home Taiwanese market based on its Zenfone and Padfone series. As this vendor is also aggressively shipping its handsets into other big markets such as Russia, Brazil, Turkey, Indonesia, Vietnam and Thailand, it is expected that Asus is sure to keep up its handset market share in those countries in coming quarters.

The detailed analysis and marekt share on the 23 leading handset vendors in major 15 countries can be available to our paid clients, at this link.


November 12, 2014 08:39 woh

According to the recently published 'Global Smartphone Vendor Share for 15 Countries' under our Handset Country Share Tracker (HCST) service, Samsung captured the biggest smartphone market share in 11 countries out of 15 countries that we track every quarter. Apple became the no. 1 smartphone vendor in 3 countries including the US and Japan while Xiaomi became the largest smartphone vendor in China for the first time during Q3 2014.

The report, which tracks the leading 17 smartphone vendors, from tier-one vendors such as Samsung and Apple, to the rising vendors such as Oppo, Vivo and Gionee, in major 15 coutries acorss the globe can be available to our paid clients at this link.


November 10, 2014 16:58 nmawston

According to our Country Share Tracker (CST) service, China smartphone shipments grew +32% YoY to record levels in Q3 2014. A big shakeup in the China market is taking place. Xiaomi became the largest handset and smartphone vendor for the first time ever in the quarter. Xiaomi's rapid growth -- along with rising brands like Vivo and Oppo -- is harming established local rivals such as Lenovo, Coolpad and others. Our extensive report -- available to clients here -- contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q3 2014. A forecast by smartphone vendor for Q4 2014 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.