Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

March 19, 2015 10:00 woh

According to the newly-published France Handset Vendor Marketshare by Operator: Q4 2014 report, published under our HCST (Handset Country Share Tracker) service, Apple posted an all-time-high mobile phone marketshare at most French carriers -- including Orange and SFR -- during Q4 2014. This record performance was achievable largely thanks to the robust sales of iPhone 6 and 6 Plus, closing the gap on Samsung, a long-time market leader in France.

This report, available to paid-clients, tracks cellphone vendor marketshare at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q4 2014.


March 16, 2015 02:32 woh

According to the recently published report, 'Germany Handset Vendor Marketshare by Operator: Q4 2014', posted by our Handset Country Share Tracker (HCST) service, Motorola, acquired by Lenovo last year, shows clear signs of increasing its handset market share at most of major carriers in Germany, including T-Mobile, Vodafone and O2, in H2 2014. The affordable, but high-performing smartphones, Moto G and Moto E, have raised the market share in Germany in 2014, from almost 0% in 2013.

The report, available to our paid clients for HCST service, is tracking the quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus).


March 16, 2015 02:10 woh

According to the recently-posted report, 'UK Handset Vendor Marketshare by Operator: Q4 2014', published under our Handset Country Share Tracker (HCST), Microsoft (Nokia, previously) captured the biggest handset market share at EE (Everything Everywhere) in three years in Q4 2014. Microsoft's WindowsPhone-based Lumia line-ups kept less than 10% market share in handset market at EE in H1 2014, but started to rise above 10% level from Q3 2014, and recorded the highest handset market share in three years in Q4 2014, largely due to the popularity of its Lumia 635 and 830 products.

The report, available to our paid clients for HCST service, tracks the quarterly handset vendor market share at the the other three major UK operators, Vodafone, O2 and Three, in addition to Everything Everywhere. 


February 13, 2015 08:00 woh

According to the newly-updated report -- Global Handset Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Micromax, a burgeoning local handset vendor, outperformed siignificantly in the Indian mobile phone market during the fourth quarter of 2014.

Micromax has quadrupled its handset shipments in India and Asia in three years, emerging as a major player in the region alongside Samsung. Low-cost Android models and crisp marketing in suburban areas are among the key to Micromax's success.

This extensive report, available to clients, is tracking 23 top handset brands across 15 major countries on a quarterly basis. Countries covered include China, UK, Brazil and others.


February 12, 2015 01:35 woh

According to the recently published report -- Global Smartphone Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Samsung remained the number one smartphone vendor in most major countries worldwide during the fourth quarter of 2014. Apple performed exceptionally well, boosted by robust demand for its larger-sized 4.7- and 5.5-inch iPhones, which enabled the vendor to become the biggest smartphone vendor in the UK for the first time ever. In India, the world's third largest smartphone country, Samsung and Micromax competed almost neck-and-neck, taking the first and second spots, respectively.

This report, available to clients, tracks 18 leading smartphone vendors across up to 30 major countries by quarter in 2014. Countries covered include Thailand, Philippines, Colombia, Nigeria, Egypt and others.


November 26, 2014 18:06 khyers

In three new reports Strategy Analytics Handset Country Share Tracker service examines the Q3 2014 handset vendor landscape for three of Western Europe's most important markets.  Each of these reports provide detailed views of the leading handset vendors and how they did in terms of handset shipments, growth, and how they performed with each of the key operators in each of these countries.

The French handset market grew by +1% against the same period one year ago, in keeping with the longer-term trend of slightly sluggish growth in the country. Among the vendors Samsung and Apple retained its top two spots while Samsung went through annual handset shipments decline and Apple grew YoY. This report tracks handset vendor market share at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q3 2014.

The German handset market shrank by -1% year-on-year in Q3 2014, continuing the longer-term trend of slightly slowing growth in the country. Among the vendors Samsung continued to retain its number one spot, but lost its annual market share a bit. Apple managed to keep its no.2 position for the eighth sequential quarter. Meanwhile Nokia, Sony and LG continued to compete for no.3 position. HTC didn't manage to grow its market share YoY while Motorola inched up its share every quarter by degrees. This report tracks quarterly handset vendor market share at the four major German operators -- T-Mobile, Vodafone, O2 and E-Plus -- from Q1 2009 to Q3 2014.

We estimate 9.1 million handsets were shipped in the UK in Q3 2014, remaining flat versus the year-ago quarter, impacted by sluggish operator subsidies and the overall growth pause of its handset markets. The UK handset market had been trending flat at best on an annual basis since 2010, and the first three quarters of 2014 experienced -1% YoY decline in spite of the deployment of next generation 4G LTE networks across the country's major operators and a general macroeconomic up-tick. This report tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q3 2014.

Each of these reports are important tools for measuring the health of individual handset brands at the operator level.


November 21, 2014 14:18 khyers

After several quarters of declining or flat growth, handset shipments in the United States improved on a sequential and annual basis during Q3 2014. Apple and Samsung remain the top two brands, but they are at risk of losing traction to a resurgent LG and bullish ZTE at multiple carriers like AT&T. Meanwhile, HTC and Blackberry continued to struggle, due to weak portfolios. T Mobile was the standout operator, as its share of handset volumes is now at the highest level for four years.

The report USA Handset Vendor Marketshare by Operators Q3 2014 examines the performance of the key handset vendors in this key market. This extensive report tracks mobile handset shipments and vendor marketshare for 16 major vendors at the "big 4" operators in the United States on a quarterly basis from Q1 2009 to Q3 2014.  The report is available for clients of our Handset Country Share Tracker service.


November 14, 2014 01:25 woh

According to the recently published 'Global Handset Vendor Share in 15 Countries in Q3 2014', published under our Handset Country Share Tracker (HCST) service, Micromax ranks no.2 in handset market in India during Q3 2014, closing the gap against the leading vendor, Samsung. The market share difference between those two got narrowed to a record-low level in Q3 2014.

Asus, the Taiwanese handset vendor and better known for its laptop, desktop and server products, is slowly but meaningfully enhancing its handset market presence in several key countries including China, India and its home Taiwanese market based on its Zenfone and Padfone series. As this vendor is also aggressively shipping its handsets into other big markets such as Russia, Brazil, Turkey, Indonesia, Vietnam and Thailand, it is expected that Asus is sure to keep up its handset market share in those countries in coming quarters.

The detailed analysis and marekt share on the 23 leading handset vendors in major 15 countries can be available to our paid clients, at this link.


November 12, 2014 08:39 woh

According to the recently published 'Global Smartphone Vendor Share for 15 Countries' under our Handset Country Share Tracker (HCST) service, Samsung captured the biggest smartphone market share in 11 countries out of 15 countries that we track every quarter. Apple became the no. 1 smartphone vendor in 3 countries including the US and Japan while Xiaomi became the largest smartphone vendor in China for the first time during Q3 2014.

The report, which tracks the leading 17 smartphone vendors, from tier-one vendors such as Samsung and Apple, to the rising vendors such as Oppo, Vivo and Gionee, in major 15 coutries acorss the globe can be available to our paid clients at this link.


July 10, 2013 04:04 woh

With global smartphone shipments increasing the market share in developed and developing markets in Q1 2013, we estimate the top 10 smartphone model families accounted for almost five out of seven smartphones shipped worldwide during the quarter.

Our Handset Country Share Tracker (HCST) service are tracking the quartery global shipments of top 35 well-known and well-received smartphone models from Samsung (Galaxy), Apple (iPhone), LG (Optimus), Nokia(Lumia), Blackberry (BB10), HTC (One), Motorola (Razr) and the rising Chinese vendors including Huawei, ZTE, Lenovo and Xiaomi from Q1 2011 to Q1 2013 in this published report.