Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

August 22, 2014 01:38 woh

According to the recently published Japan Handset Vendor Marketshare by Operator in Q2 2014 report under our Handset Country Share Tracker (HCST) service, Apple continued to lead the Japanese handset market across NTT-Docomo, SoftBank and KDDI with a dominating market share in Q2 2014 in spite of low seasonaility waiting for the launch of new iPhone 6. Meanwhile, Sony rose to no.1 handset vendor at NTT-Docomo, ahead of Apple, based on the robust sales of Xperia Z2 and A2 smartphones.

Two Chinese vendors, ZTE and Huawei, continued to capture the sustainable market shares at NTT-Docomo and SoftBank with their specialized feature phones for kids while Samsung increased its share sequentially based on the launch of Galalxy S5. This report is available to our paid clients here.


August 13, 2014 02:22 woh

According to the recently-published 'Global Handset Vendor Marketshare for 15 Countries in Q2 2014' under our HCST (Handset Country Share Tracker) service, handset market competition in India is getting neck to neck among Samsung, Nokia and Micromax in Q2 2014 as Samsung and Nokia lost their market share annually, and Micromax has kept increasing its market share quarter on quarter. In particular, the market share difference between Samsung and Micromax became the record low during the quarter.

Further analysis on India handset market and additional quarterly handset vendor market share in other 14 major countries including the US, China, Brazil, Russia, South Africa, South Korea, Japan, Russia, Germany and UK can be viewed by our paid clients here.


August 11, 2014 01:56 woh

According to our recently published report, Global Smartphone Market Share for 15 Countries in Q2 2014, in our HCST (Handset Country Share Tracker) service, Samsung took the lead in 14 major smartphone countries in Q2 2014, including the US, China, India, Brazil, Russia and UK, despite growing pressure from lower-end to higher-tier competition. Apple followed Samsung by maintaininig the no.1 position in Japan and taking no.2 in 8 countries.

Emerging countries, such as China, India, Brazil, Mexico and Russia, continued to lead annual smartphone growth, while Huawei, Xiaomi, Micromax and TCL-Alcatel delivered solid performances across multiple markets during Q2 2014.

Additional analysis of the quarterly smartphone market by country can be viewed by clients here.


August 6, 2014 22:08 nmawston

According to our Country Share Tracker (CST) service, China smartphone shipments grew +29% YoY to record levels in Q2 2014. Samsung maintained the number one spot, followed closely by Xiaomi in second place. For the first time ever, Coolpad pushed into third position thanks to healthy demand for its LTE models. By contrast, Lenovo fell out of the top 3 list this quarter and storm clouds are brewing for the vendor. This published report, available to clients, contains extensive data and analysis of the China smartphone market by hardware brand and by OS from Q1 2009 to Q2 2014. A forecast by quarter for Q3 2014 is also included.


July 1, 2014 23:44 swaltzer

Subscribers can now view the replay and slides of our recent webinar on Strategy Analytics' newly upgraded My Dashboards Tool. See how Strategy Analytics’ upgraded Devices 'Dashboards' provide you with the data you need on the global handset and smartphone markets. Our 'dashboard' is an online, customizable pivot-table and charting tool. The new and powerful tool provides the ability to access, visualize, export, and create bookmarks of custom-cuts of our most popular market tracking and forecasting datasets. The Webinar introduced 'Dashboards' and taught you how to get the most out of our upgraded 'MyDashboards' tool.


June 19, 2014 23:32 swaltzer

After years of speculationAmazon finally introduced its first Fire Phone with AT&T in the US on Wednesday, 18th June, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers, and it risks getting caught in no-man’s land. This first-generation Fire may struggle to gain traction. Further insight and analysis on this topic can be found for subscribers in our published report here: Amazon Fire Puts a Shopping Cart in Your Pocket.


June 10, 2014 11:36 nmawston

According to our Country Share Tracker (CST) service, global LTE phone shipments grew +93% annually in Q1 2014. The US, South Korea, Japan and Europe continued to witness rapid 4G growth, while new-entrant China has quickly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, Sony, Nokia and others are now flooding the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This extensive published report, avauilable to clients, tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q1 2014.


June 2, 2014 07:07 woh

Our Handset Country Share Tracker (HCST) service recently published the Japanese Handset Vendor Share by Operator Report for Q1 2014, and we tracked that Apple took the top spot at all three big operators, NTT Docomo, SoftBank and KDDI in Q1 2014. Apple competed with Sony, neck and neck at NTT Docomo, but demonstrated invincible performance at both SoftBank and KDDI.

It would be worth noting that ZTE, a Chinese handset maker, keeps maintaining the 3rd largest handset vendor at SoftBank since Q2 2013, based on the steady sales of its specialized feature phones for kids. This report, available to our paid clients, tracks 17 handset vendors' marketshare by quarter at all major mobile operators in Japan.


June 2, 2014 01:46 woh

According to our latest published reports from HCST (Handset Country Share Tracker) service in Q1 2014, Wiko, a fastest rising French mobile handset maker became no.3 in both handset and smartphone vendor share in France in Q1 2014, followed by Samsung and Apple. Strategy Analytics has internally tracked this company for the past several quarters, and started to officially include it in our handset vendor share report for 15 countries and smartphone one for 15 countries from Q1 2014.

Our 15 country reports, which are available to our paid clients, will also provide the vendors dynamics in 15 countries, showing how Samsung, Apple, Nokia/Microsoft, Huawei, Lenovo, LG, Xiaomi, Coolpad, Sony, ZTE, TCL-Alcatel, HTC and several other vendors played in terms of their global and country-level performance in Q1 2014.


May 2, 2014 15:22 sbicheno

Apple achieved 17% shipment growth of its iPhone smartphone family in Q1 2014, thanks largely to strong shipments of the new flagship iPhone 5s model, according to new research from Strategy Analytics’ Handset Country Share Tracker (HCST) service.

Having been supply-constrained in Q4 2013 - its first full quarter of availability - the iPhone 5s faced a better supply situation in Q1 2014, enabling Apple to more fully fulfil demand for its new flagship, as well as accommodate latent demand from the previous quarter. In contrast, shipments of the cheaper iPhone 5c were considerably lower, while those of the two-year-old iPhone 4S were stronger than accepted.

All this implies that consumers are likely to either chose the latest flagship, or the lowest-priced iPhone available, calling into question the viability of launching a new model that offers insufficient price differentiation from the flagship. Apple must now once more consider whether the launch of a significantly cheaper iPhone has strategic merit.