Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

April 20, 2015 03:47 woh

Samsung has started to ship its latest flagship devices, Galaxy S6 and S6 edge, to the world this month, and it was confirmed that the corporate "Samsung" logo will NOT be printed on those S6 devices for the Japanese market only.

Based on the Global Handset Vendor Marketshare for 15 Countries: Q4 2014 report, housed under our Handset Country Share Tracker (HCST) service, Sasmung's mobile phone marketshare in Japan has long been dipping from its peak in Q4 2012, pressured from Apple and a number of domestic vendors such as Sony, Sharp and Fujitsu.

We think Samsung's decision to remove its "Samsung" logo from the S6 portfolio at Japanese operators, NTT Docomo and KDDI, is designed to try and enhance its flagging marketshare in the country, by focusing on the products themselves. Indeed, the Galaxy S6 and S6 edge are NOT the first products that will not bear the "Samsung" logo in Japan, as Samsung tried similar bids on the Galaxy Note Edge for NTT Docomo and KDDI, which was publicly launched last year. Also, the Galaxy S5 for KDDI was released without a "Samsung" logo stamped on the hardware casing.

On a related effort, Samsung did not publicly launch its Galaxy Note 4 in Japan, in order to prioritize sales of its other sub-model, the Galaxy Note Edge.

Whether Samsung's special efforts to de-brand in the important Japanese handset market will pay off in the long-term remains to be seen.

 


April 14, 2015 06:17 nmawston

According to our Country Share Tracker (CST) service, some 10 million mobile phones were shipped in the UK in Q4 2014, down by -3% YoY, impacted by sluggish operator subsidies and penetration-maturity. The UK handset market had been trending flat at best on an annual basis since 2010, and the full year of 2014 experienced -2% YoY decline in spite of the deployment of next generation 4G LTE networks across the country's major operators and a general macroeconomic up-tick. Our extensive report finds the growth segments in the UK market and tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q4 2014.


March 19, 2015 10:00 woh

According to the newly-published France Handset Vendor Marketshare by Operator: Q4 2014 report, published under our HCST (Handset Country Share Tracker) service, Apple posted an all-time-high mobile phone marketshare at most French carriers -- including Orange and SFR -- during Q4 2014. This record performance was achievable largely thanks to the robust sales of iPhone 6 and 6 Plus, closing the gap on Samsung, a long-time market leader in France.

This report, available to paid-clients, tracks cellphone vendor marketshare at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q4 2014.


March 16, 2015 02:32 woh

According to the recently published report, 'Germany Handset Vendor Marketshare by Operator: Q4 2014', posted by our Handset Country Share Tracker (HCST) service, Motorola, acquired by Lenovo last year, shows clear signs of increasing its handset market share at most of major carriers in Germany, including T-Mobile, Vodafone and O2, in H2 2014. The affordable, but high-performing smartphones, Moto G and Moto E, have raised the market share in Germany in 2014, from almost 0% in 2013.

The report, available to our paid clients for HCST service, is tracking the quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus).


March 16, 2015 02:10 woh

According to the recently-posted report, 'UK Handset Vendor Marketshare by Operator: Q4 2014', published under our Handset Country Share Tracker (HCST), Microsoft (Nokia, previously) captured the biggest handset market share at EE (Everything Everywhere) in three years in Q4 2014. Microsoft's WindowsPhone-based Lumia line-ups kept less than 10% market share in handset market at EE in H1 2014, but started to rise above 10% level from Q3 2014, and recorded the highest handset market share in three years in Q4 2014, largely due to the popularity of its Lumia 635 and 830 products.

The report, available to our paid clients for HCST service, tracks the quarterly handset vendor market share at the the other three major UK operators, Vodafone, O2 and Three, in addition to Everything Everywhere. 


March 2, 2015 14:34 nmawston

According to our Handset Country Share Tracker (HCST) research service, smartphone shipments in the United States jumped an impressive +33% annually in Q4 2014, driven mainly by Apple which had a blockbuster quarter. Apple was number one in hardware, while Android captured top spot in software. T Mobile delivered a great performance, as its smartphone volumes soared to their highest level of all time. Its Un-carrier strategy is proving successful. Our extensive report -- available to clients here -- tracks smartphone shipments, vendor marketshare, and OS marketshare for 20 major brands and 4 major platforms in the United States across 4 top operators and the total market on a quarterly basis from Q1 2011 to Q4 2014. Operators covered include Verizon Wireless, AT&T, Sprint and T Mobile.

 


February 27, 2015 09:00 woh

According to the recently posted report, 'Global LTE Handset Vendor Shipments by Country: Q4 2014', published under our Handset Country Share Tracker (HCST) service, China remains the world's biggest LTE handsets market by volume for two quarters in a row. China alone accounted for a significant 39% share of global LTE handsets shipment during the quarter. Apple's iPhone 6 and 6 Plus, and affordable LTE handsets from Chinese vendors such as Xiaomi, Huawei, OPPO and Vivo drove up the LTE handsets volume in China.

This extensive report, availble to our paid clients, tracks the global LTE handset shipments and vendor marketshare for 23 major vendors across 5 major LTE countries such as China, the US, South Korea, Japan and Canada.

 


February 23, 2015 00:06 woh

According to a recently-published report -- Japan Handset Vendor Marketshare by Operator: Q4 2014 -- posted on our Handset Country Share Tracker (HCST) service -- Apple accounted for a significant 71% handset marketshare at Softbank, the 2nd largest wireless operator in Japan by volume, during Q4 2014.

Not only the larger-sized 4.7- and 5.5-inch-display iPhone 6 and 6 Plus, but the one-year-old iPhone 5S also led the growth, recording an all-time-high mobile phone marketshare at Softbank.

Sharp, who co-developed its bezel-less Aquos Crystal with Softbank, solidfied its no. 2 position at the operator, based on the strong shipments of Aquos models.

This extensive report, available to clients, tracks 17 handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI.


February 13, 2015 08:00 woh

According to the newly-updated report -- Global Handset Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Micromax, a burgeoning local handset vendor, outperformed siignificantly in the Indian mobile phone market during the fourth quarter of 2014.

Micromax has quadrupled its handset shipments in India and Asia in three years, emerging as a major player in the region alongside Samsung. Low-cost Android models and crisp marketing in suburban areas are among the key to Micromax's success.

This extensive report, available to clients, is tracking 23 top handset brands across 15 major countries on a quarterly basis. Countries covered include China, UK, Brazil and others.


February 12, 2015 01:35 woh

According to the recently published report -- Global Smartphone Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Samsung remained the number one smartphone vendor in most major countries worldwide during the fourth quarter of 2014. Apple performed exceptionally well, boosted by robust demand for its larger-sized 4.7- and 5.5-inch iPhones, which enabled the vendor to become the biggest smartphone vendor in the UK for the first time ever. In India, the world's third largest smartphone country, Samsung and Micromax competed almost neck-and-neck, taking the first and second spots, respectively.

This report, available to clients, tracks 18 leading smartphone vendors across up to 30 major countries by quarter in 2014. Countries covered include Thailand, Philippines, Colombia, Nigeria, Egypt and others.