Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

July 15, 2014 03:30 woh

Global smartphone vendors with international brand awareness, such as Samsung and Apple, have long dominated the global smartphone market. But the past few years have seen a swift rise in 'locally-FOCUSED' smartphone vendors, such as Xiaomi, Oppo and Vivo in China, Micromax and Karbonn in India, Wiko in France, BQ in Spain, Cherry Mobile in the Philippines, iMobile in Thailand, Smartfren in Indonesia, Symphony in Bangladesh and Q mobile in Pakistan.

Our recently published report, in our Handset Country Share Tracker (HCST) service, available to clients, analyzes who the local main players are in multiple countries, why they are growing, and what international brands can do to stop them from moving forward.


July 1, 2014 23:44 swaltzer

Subscribers can now view the replay and slides of our recent webinar on Strategy Analytics' newly upgraded My Dashboards Tool. See how Strategy Analytics’ upgraded Devices 'Dashboards' provide you with the data you need on the global handset and smartphone markets. Our 'dashboard' is an online, customizable pivot-table and charting tool. The new and powerful tool provides the ability to access, visualize, export, and create bookmarks of custom-cuts of our most popular market tracking and forecasting datasets. The Webinar introduced 'Dashboards' and taught you how to get the most out of our upgraded 'MyDashboards' tool.


June 19, 2014 23:32 swaltzer

After years of speculationAmazon finally introduced its first Fire Phone with AT&T in the US on Wednesday, 18th June, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers, and it risks getting caught in no-man’s land. This first-generation Fire may struggle to gain traction. Further insight and analysis on this topic can be found for subscribers in our published report here: Amazon Fire Puts a Shopping Cart in Your Pocket.


June 10, 2014 11:36 nmawston

According to our Country Share Tracker (CST) service, global LTE phone shipments grew +93% annually in Q1 2014. The US, South Korea, Japan and Europe continued to witness rapid 4G growth, while new-entrant China has quickly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, Sony, Nokia and others are now flooding the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This extensive published report, avauilable to clients, tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q1 2014.


May 2, 2014 16:33 nmawston

According to new research from our Country Share Tracker (CST) service, China smartphone shipments grew +39% YoY to record levels in Q1 2014. Samsung remained in first place, followed by Lenovo. Meanwhile, Xiaomi pushed into the top 3 rankings for the first time ever, due to multiple popular new models. Coolpad solidified its position thanks to healthy demand for LTE phones. Our published report, available to download by clients here, contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q1 2014. A forecast by smartphone vendor for Q2 2014 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.


April 2, 2014 16:36 sbicheno

Chinese smartphone specialist Xiaomi recruited the former head of Google’s mobile products business - Hugo Barra - to become the new head of its international operations last year. Having taken a few months to find his feet, Barra has recently been on a publicity offensive with Xiaomi’s planned international expansion the theme.

Right now Xiaomi sells competitively-price Android smartphones within China, which contain software and services aimed specifically at Chinese consumers. But Barra has said that within two years he expects Xiaomi to have a portfolio of mobile products that can be used anywhere in the world, which will be the bedrock of the company’s global expansion starting with other Asian markets such as Malaysia and India.

Recent unconfirmed reports have Xiaomi setting new records for unit shipments in Q1 2014 so it looks like the company has momentum on its side. But, as other Chinese OEMs have found, strong domestic sales are in no way a sign of success internationally. Our Country Share Tracker (CST) service believes Barra will need to use all the knowledge and skill acquired at Google to ensure Xiaomi is viewed as a genuine alternative to the many other Android vendors currently operating on a global level.


January 23, 2014 20:07 nmawston

Rumors continue to swirl that Sprint and T Mobile will soon merge their mobile operator businesses in the United States. If the merger goes ahead, our Country Share Tracker (CST) service finds "T Sprint Mobile" will instantly become the largest purchaser of smartphones in the huge United States market, leapfrogging longtime leaders Verizon Wireless and AT&T. This will have major implications for key smartphone suppliers such as Apple, Samsung and Kyocera. More data and analysis of the US smartphone market by operator can be downloaded by clients in this published report.


January 23, 2014 20:04 nmawston

According to our Wireless Smartphone Strategies (WSS) service, the global Firefox smartphone installed base will be a niche proposition in 2014 / 2015. Can Mozilla get the new mobile operating system off the ground in places like Venezuela and Spain? Can it challenge Android?

This extensive published report, available to clients, forecasts global smartphone sales, by 14 operating systems for 88 countries worldwide, from 2007 to 2018. Almost every major country worldwide is covered, including the United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain and others.


January 15, 2014 16:46 nmawston

Global smartphone shipments grew +46% annually in Q3 2013. We estimate the top 10 families of models accounted for seven out of ten smartphones shipped worldwide during the quarter. Samsung and Apple top the charts today, but LG's Optimus, Sony's Xperia and Huawei's Ascent series are quietly gaining traction.

This published report, available to clients of our Country Share Tracker (CST) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q3 2013. The Q4 2013 updated report will be published in the coming weeks.


January 3, 2014 19:23 nmawston

Global smartphone shipments grew +46% annually in Q3 2013. We estimate the top 10 families of models accounted for seven out of ten smartphones shipped worldwide during the quarter. Samsung and Apple top the charts today, but LG's Optimus, Sony's Xperia and Huawei's Ascent series are quietly gaining traction.

This published report, available to clients of our Country Share Tracker (CST) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q3 2013. The report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by dozens of models.