Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

August 13, 2014 02:22 woh

According to the recently-published 'Global Handset Vendor Marketshare for 15 Countries in Q2 2014' under our HCST (Handset Country Share Tracker) service, handset market competition in India is getting neck to neck among Samsung, Nokia and Micromax in Q2 2014 as Samsung and Nokia lost their market share annually, and Micromax has kept increasing its market share quarter on quarter. In particular, the market share difference between Samsung and Micromax became the record low during the quarter.

Further analysis on India handset market and additional quarterly handset vendor market share in other 14 major countries including the US, China, Brazil, Russia, South Africa, South Korea, Japan, Russia, Germany and UK can be viewed by our paid clients here.


August 11, 2014 01:56 woh

According to our recently published report, Global Smartphone Market Share for 15 Countries in Q2 2014, in our HCST (Handset Country Share Tracker) service, Samsung took the lead in 14 major smartphone countries in Q2 2014, including the US, China, India, Brazil, Russia and UK, despite growing pressure from lower-end to higher-tier competition. Apple followed Samsung by maintaininig the no.1 position in Japan and taking no.2 in 8 countries.

Emerging countries, such as China, India, Brazil, Mexico and Russia, continued to lead annual smartphone growth, while Huawei, Xiaomi, Micromax and TCL-Alcatel delivered solid performances across multiple markets during Q2 2014.

Additional analysis of the quarterly smartphone market by country can be viewed by clients here.


June 19, 2014 23:32 swaltzer

After years of speculationAmazon finally introduced its first Fire Phone with AT&T in the US on Wednesday, 18th June, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers, and it risks getting caught in no-man’s land. This first-generation Fire may struggle to gain traction. Further insight and analysis on this topic can be found for subscribers in our published report here: Amazon Fire Puts a Shopping Cart in Your Pocket.


January 13, 2014 13:03 nmawston

This published report, available to clients of our Country Share Tracker (CST) service, analyses ten important trends that will emerge in the global mobile phone market during 2014. We identify opportunities for growth, areas for differentiation, and potential for competitive surprises. The report examines why the ten trends are important and it makes actionable recommendations for customers. Topics covered include LTE-Advanced, Bluetooth, Firefox, curved phones, wearables and 3D printing.


March 19, 2013 09:05 woh

Smartphone shipments in the United States grew 25% annually in Q4 2012. Apple captured the number one smartphone spot overall, as well as the top smartphone vendor ranking at the country's two largest operators, Verizon Wireless and AT&T. Android partners, such as Samsung, LG, HTC and Huawei, combined to keep the Google platform as the number two OS overall. The full report, USA Smartphone Vendor Marketshare by Operator: Q4 2012, available to the clients of our handset country share tracker (CST) service, tracks mobile smartphone shipments, vendor marketshare, and OS marketshare for 20 major vendors and 5 major platforms in the United States across 4 top operators and total market on a quarterly basis from Q1 2011 to Q4 2012.


September 27, 2012 17:34 Alex Spektor

According to Strategy Analytics’ Country Share Tracker (CST) service, 15 countries represented three-quarters of global smartphone shipments in Q2 2012: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, Spain, UK, and USA. During the quarter, Samsung was the number one smartphone vendor in 13 of these countries. Meanwhile, Apple captured the top spot in the United States, desipite early anticipation of the recently released iPhone 5. Indeed, Samsung and Apple have separated themselves from the rest of the pack, as the ony two smartphone vendors with double-digit marketshare worldiwde. More smartphone vendor shipments to 15 key countries worldwide in Q2 2012 can be viewed by clients here.