Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

June 27, 2014 04:06 woh

During this year's Google I/O event, unsurprisingly, Google announced a lot of appealing hardwares, softwares and services such as Andriod L supporting 64bit processing, Gear Live, G watch and Moto 360 smartwatches based on Android Wear, Android Auto, Android TV and Android One. These are all fantastic achievements over what Google and its partners have done for the past years. Among all these gifts from Google, it might be worth taking another look at Google Android One program, which is designed to help smartphone manufacturers design and build high-performing smartphones at lower prices under US$100 based on Stock Android. Google has been teaming up with many different device partners such as HTC, Samsung and LG to create the reference Android-powered smartphones targeting mid to high-tier price range, but this time Google decided to launch a new program to help more affordable, but high-quality smartphones available at many developing countries starting with India, under its control.

As the first step, Google is working with three Indian vendors, Micromax, Karbonn and Spice to build Android One powered smartphones for Indian market from the second half of this year. As the published report under our HCST (Handset Country Share Tracker) service tracks the smartphone market in India, these three vendors have meaningful market shares in their home country and are growing very fast based on the very small smartphone penetration in India. The Android One initiative will be likely to throw some impact on Samsung, Microsoft/Nokia, LG, Huawei, ZTE and other Chinese vendors who are also looking at the entry-tier segment in India to grow their respective market shares. We believe that it would make sense for many players to target this low-price sector in India as our report, published by WSS (Wireless Smartphone Strategies) service, estimates that this market below the wholesale price of US$99 in India is expected to account for 45% of total smartphones sold in India in 2014.

While the target market is a little lower than Android One, Mozilla is also trying to announce a few ultra-low firefox-operated smartphones at US$25 this fall under the Indian brand from Intex and Spice. Android One, Microsoft/Nokia's Nokia X/X2 project, Mozilla and other smartphone vendors equipped with affordable smartphones are going to compete fiercely neck and neck with each other for more vendor and value share in emerging markets. In a nutshell, India and the developing markets will be able to enjoy more diversity and variety when stopping by retail shops or operator channels to look for their first-time smartphones or cheaper ones from the latter half of this year.


June 2, 2014 07:07 woh

Our Handset Country Share Tracker (HCST) service recently published the Japanese Handset Vendor Share by Operator Report for Q1 2014, and we tracked that Apple took the top spot at all three big operators, NTT Docomo, SoftBank and KDDI in Q1 2014. Apple competed with Sony, neck and neck at NTT Docomo, but demonstrated invincible performance at both SoftBank and KDDI.

It would be worth noting that ZTE, a Chinese handset maker, keeps maintaining the 3rd largest handset vendor at SoftBank since Q2 2013, based on the steady sales of its specialized feature phones for kids. This report, available to our paid clients, tracks 17 handset vendors' marketshare by quarter at all major mobile operators in Japan.


June 2, 2014 01:46 woh

According to our latest published reports from HCST (Handset Country Share Tracker) service in Q1 2014, Wiko, a fastest rising French mobile handset maker became no.3 in both handset and smartphone vendor share in France in Q1 2014, followed by Samsung and Apple. Strategy Analytics has internally tracked this company for the past several quarters, and started to officially include it in our handset vendor share report for 15 countries and smartphone one for 15 countries from Q1 2014.

Our 15 country reports, which are available to our paid clients, will also provide the vendors dynamics in 15 countries, showing how Samsung, Apple, Nokia/Microsoft, Huawei, Lenovo, LG, Xiaomi, Coolpad, Sony, ZTE, TCL-Alcatel, HTC and several other vendors played in terms of their global and country-level performance in Q1 2014.


March 3, 2014 08:39 woh

With almost all developed handset markets such as USA, France, Germany, Canada and South Korea suffering annual handset volume drop in Q4 2013, as identified in our recent report under HCST (Handset Country Share Tracker), Japan is almost the only country which grew annually in Q4 2013, mainly boosted by the explosive demand for Apple's iPhone 5S and 5C products, offered through all three local carriers including NTT Docomo. Apple dominated the Japanese handset market with an all-time high iPhone shipments.

Our Japan Handset Vendor Marketshare by Operator in Q4 2013 report, available to our paid clients, will give the readers how strong Apple was in Q4 2013 in Japanese handset market.


July 10, 2013 03:49 woh

The smartphone shipments in Japan grew a massive +24% annually in Q1 2013. NTT Docomo was the key carrier driving this growth with healthy demand for its Xi branded LTE network and smartphones. In overall Japanese market in Q1 2013, two foreign vendors, Apple & Samsung, and two local vendors, Sony and Fujitsu captured the top four OEMs with robust supply of LTE handsets.

Domestic vendors’ performance remained weak in all three local operators while Sony became the top supplier to NTT DoCoMo, surpassing Samsung and Fujitsu with strong demand for its new flagship Sony Xperia Z smartphone. 

This report published by Handset Country Share Tracker (HCST) service, which is available to our clients, tracks handset vendor marketshare for 17 OEMs by quarter across all major operators in Japan, including NTT Docomo, Softbank and KDDI. The report can be used by handset vendors, component makers, content developers, vehicle manufacturers and others to identify winners and losers by carrier in the high-value Japanese mobile market.


April 2, 2013 10:19 woh

Global smartphone shipments surged +38% annually in Q4 2012. We estimate the top 10 smartphone families accounted for over two thirds of smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but Sony's Xperia, LG's Optimus and Huawei 's Ascend series are quietly gaining traction. This report, Global Smartphone Shipments by Family / Model: Q4 2012, available to the clients of our HCST (Handset Country Share Tracker) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q4 2012. This report will give you the information on how many units of iPhone 4S, iPhone 5, Galaxy S3, Galaxy Note and other flagship models from smartphone vendors have been shipped on a quarterly basis for two years. In this regards, this report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.

 

 

 

 


September 27, 2012 17:34 Alex Spektor

According to Strategy Analytics’ Country Share Tracker (CST) service, 15 countries represented three-quarters of global smartphone shipments in Q2 2012: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, Spain, UK, and USA. During the quarter, Samsung was the number one smartphone vendor in 13 of these countries. Meanwhile, Apple captured the top spot in the United States, desipite early anticipation of the recently released iPhone 5. Indeed, Samsung and Apple have separated themselves from the rest of the pack, as the ony two smartphone vendors with double-digit marketshare worldiwde. More smartphone vendor shipments to 15 key countries worldwide in Q2 2012 can be viewed by clients here.