Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

September 3, 2014 01:20 lsui

According to the latest report -- Smartphone Vendor ASP and Revenue Share by Region : Q2 2014 -- from our Handset Country Share Tracker (HCST) service, Apple led the pack by value in North America and Western Europe for the second quarter of 2014, thanks to relatively healthy demand for the iPhone 5s and older 4S models, as well as robust ASPs. Samsung tops the charts in the remaining 4 regions, although it shed volume and value share annually due to inventory-build.

For the first time ever, Huawei pushed into the top 5 list by value, driven by rising volumes and improved ASP. Asia Pacific remains the world's largest region by volume and value. Xiaomi and Huawei ranked the third and fourth position in this region by value.


August 13, 2014 02:22 woh

According to the recently-published 'Global Handset Vendor Marketshare for 15 Countries in Q2 2014' under our HCST (Handset Country Share Tracker) service, handset market competition in India is getting neck to neck among Samsung, Nokia and Micromax in Q2 2014 as Samsung and Nokia lost their market share annually, and Micromax has kept increasing its market share quarter on quarter. In particular, the market share difference between Samsung and Micromax became the record low during the quarter.

Further analysis on India handset market and additional quarterly handset vendor market share in other 14 major countries including the US, China, Brazil, Russia, South Africa, South Korea, Japan, Russia, Germany and UK can be viewed by our paid clients here.


August 11, 2014 01:56 woh

According to our recently published report, Global Smartphone Market Share for 15 Countries in Q2 2014, in our HCST (Handset Country Share Tracker) service, Samsung took the lead in 14 major smartphone countries in Q2 2014, including the US, China, India, Brazil, Russia and UK, despite growing pressure from lower-end to higher-tier competition. Apple followed Samsung by maintaininig the no.1 position in Japan and taking no.2 in 8 countries.

Emerging countries, such as China, India, Brazil, Mexico and Russia, continued to lead annual smartphone growth, while Huawei, Xiaomi, Micromax and TCL-Alcatel delivered solid performances across multiple markets during Q2 2014.

Additional analysis of the quarterly smartphone market by country can be viewed by clients here.


June 27, 2014 04:06 woh

During this year's Google I/O event, unsurprisingly, Google announced a lot of appealing hardwares, softwares and services such as Andriod L supporting 64bit processing, Gear Live, G watch and Moto 360 smartwatches based on Android Wear, Android Auto, Android TV and Android One. These are all fantastic achievements over what Google and its partners have done for the past years. Among all these gifts from Google, it might be worth taking another look at Google Android One program, which is designed to help smartphone manufacturers design and build high-performing smartphones at lower prices under US$100 based on Stock Android. Google has been teaming up with many different device partners such as HTC, Samsung and LG to create the reference Android-powered smartphones targeting mid to high-tier price range, but this time Google decided to launch a new program to help more affordable, but high-quality smartphones available at many developing countries starting with India, under its control.

As the first step, Google is working with three Indian vendors, Micromax, Karbonn and Spice to build Android One powered smartphones for Indian market from the second half of this year. As the published report under our HCST (Handset Country Share Tracker) service tracks the smartphone market in India, these three vendors have meaningful market shares in their home country and are growing very fast based on the very small smartphone penetration in India. The Android One initiative will be likely to throw some impact on Samsung, Microsoft/Nokia, LG, Huawei, ZTE and other Chinese vendors who are also looking at the entry-tier segment in India to grow their respective market shares. We believe that it would make sense for many players to target this low-price sector in India as our report, published by WSS (Wireless Smartphone Strategies) service, estimates that this market below the wholesale price of US$99 in India is expected to account for 45% of total smartphones sold in India in 2014.

While the target market is a little lower than Android One, Mozilla is also trying to announce a few ultra-low firefox-operated smartphones at US$25 this fall under the Indian brand from Intex and Spice. Android One, Microsoft/Nokia's Nokia X/X2 project, Mozilla and other smartphone vendors equipped with affordable smartphones are going to compete fiercely neck and neck with each other for more vendor and value share in emerging markets. In a nutshell, India and the developing markets will be able to enjoy more diversity and variety when stopping by retail shops or operator channels to look for their first-time smartphones or cheaper ones from the latter half of this year.


May 2, 2014 16:33 nmawston

According to new research from our Country Share Tracker (CST) service, China smartphone shipments grew +39% YoY to record levels in Q1 2014. Samsung remained in first place, followed by Lenovo. Meanwhile, Xiaomi pushed into the top 3 rankings for the first time ever, due to multiple popular new models. Coolpad solidified its position thanks to healthy demand for LTE phones. Our published report, available to download by clients here, contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q1 2014. A forecast by smartphone vendor for Q2 2014 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.


January 23, 2014 20:07 nmawston

Rumors continue to swirl that Sprint and T Mobile will soon merge their mobile operator businesses in the United States. If the merger goes ahead, our Country Share Tracker (CST) service finds "T Sprint Mobile" will instantly become the largest purchaser of smartphones in the huge United States market, leapfrogging longtime leaders Verizon Wireless and AT&T. This will have major implications for key smartphone suppliers such as Apple, Samsung and Kyocera. More data and analysis of the US smartphone market by operator can be downloaded by clients in this published report.


July 10, 2013 04:04 woh

With global smartphone shipments increasing the market share in developed and developing markets in Q1 2013, we estimate the top 10 smartphone model families accounted for almost five out of seven smartphones shipped worldwide during the quarter.

Our Handset Country Share Tracker (HCST) service are tracking the quartery global shipments of top 35 well-known and well-received smartphone models from Samsung (Galaxy), Apple (iPhone), LG (Optimus), Nokia(Lumia), Blackberry (BB10), HTC (One), Motorola (Razr) and the rising Chinese vendors including Huawei, ZTE, Lenovo and Xiaomi from Q1 2011 to Q1 2013 in this published report.


April 2, 2013 10:19 woh

Global smartphone shipments surged +38% annually in Q4 2012. We estimate the top 10 smartphone families accounted for over two thirds of smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but Sony's Xperia, LG's Optimus and Huawei 's Ascend series are quietly gaining traction. This report, Global Smartphone Shipments by Family / Model: Q4 2012, available to the clients of our HCST (Handset Country Share Tracker) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q4 2012. This report will give you the information on how many units of iPhone 4S, iPhone 5, Galaxy S3, Galaxy Note and other flagship models from smartphone vendors have been shipped on a quarterly basis for two years. In this regards, this report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.

 

 

 

 


March 23, 2013 02:41 nmawston

According to our Handset Country Share Tracker (CST) service, the German mobile phone market slipped by -8% year-on-year in Q4 2012, as the broader ongoing macroeconomic challenges affecting the whole of the eurozone trumped the relative strength of the German economy. Following the launch of the iPhone 5, Apple reclaimed a significant chunk of volumes in Germany, but there are also initial signs of traction for Nokia's Lumia Windows Phone family.  The Finnish vendor gained 1 point of sequential marketshare in the quarter. This published report, available to clients, tracks quarterly mobile vendor market share at the four major German operators -- T-Mobile, Vodafone, O2 and E-Plus -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual handset brands at the operator level in Western Europe's second largest cellphone market.


March 23, 2013 02:31 nmawston

According to our Handset Country Share Tracker (CST) service, the UK mobile phone market dipped -4% year-on-year in Q4 2012, mimicking the broader economic challenges of the country. While Samsung and Apple showed healthy growth, this was offset by declines from Nokia, RIM, HTC and the Android long-tail. This published report, available to clients, tracks mobile phone vendor shipments and marketshare at the 4 major UK operators -- O2, Vodafone, Everything Everywhere and Three -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual device brands at the operator level in Western Europe's largest cellphone market.