With the launch of Google Nexus
, the term superphone
started to make its rounds through the blogosphere. There is no single definition for the superphone, but in its simplest terms it stands for devices that are built to render Web 2.0 services to its full potential along with an array of sensors and hardware bells and whistles
So what’s next? Well, if you ask me, I would drop the “phone” from smartphones and superphones and coin a new category called the “Super-Smart”. In an increasingly connected world, platforms are not going to be confined within the realm of phones, regardless of whether or not they are smart or super. And this goes well beyond the Web 2.0 services or Application Store fronts, where Android and Apple have taken the lead.
The next evolution in device platforms will leverage content, hardware and services from a full range of connected terminals and services, whether it is hardware, software or web based frameworks. Two of the main announcements from MWC 2010 have embraced this approach:
Windows Phone 7 Series
The new platform is a huge leap from the previous Windows Mobile versions. Microsoft has reengineered the platform with an intuitive user experience, but what really stands out is the fact that Microsoft has put serious efforts into tying all their consumer brands and services through the mobile platform – some of which have been long ignored in the mobile context, such as the Xbox and Zune services. At least in theory, the Windows Phone 7 series have great assets in touching many aspects of the consumer life: Xbox (entertainment), Zune (media), Windows 7 (computing), Bing (Internet) and Sync (Auto). On the flip side, the biggest challenge for Microsoft in the near to medium term is passing the form factor/emotional appeal of the device, a huge task for its OEM partners to overcome.
Intel and Nokia team up to form MeeGo
Intel and Nokia have merged
their Linux based Moblin and Maemo platforms to form “MeeGo”. In theory, the partnership between the mobile and computing giants is aimed at facilitating a development ecosystem that spans across media, connected homes, and in-vehicle use cases through the MeeGo framework. To begin with, Maemo had some success in showcasing its potential with the Nokia N900, while Intel’s Moblin has been a non-starter without any commercial launches. The new MeeGo platform is a step in the right direction by pooling the resources to build a compelling platform ecosystem, but it is late to the party. But it is clear that Nokia is making a commitment to this “super smart” device class, which is in itself affirmation of this emerging product class.
As it has been in the past, the winners in this expanding ecosystem will not be counted by the assets or potential it offers, but how effectively they can turn the endless possibilities to a few realities – and for now Apple and Android ecosystem is well ahead of Windows Phone 7 and the MeeGo platforms.
But one thing is sure – the future of platforms is beyond super or smart phones, and the suppliers that fail to embrace this approach will soon be irrelevant.
- Bonny Joy