Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

February 23, 2015 00:06 woh

According to a recently-published report -- Japan Handset Vendor Marketshare by Operator: Q4 2014 -- posted on our Handset Country Share Tracker (HCST) service -- Apple accounted for a significant 71% handset marketshare at Softbank, the 2nd largest wireless operator in Japan by volume, during Q4 2014.

Not only the larger-sized 4.7- and 5.5-inch-display iPhone 6 and 6 Plus, but the one-year-old iPhone 5S also led the growth, recording an all-time-high mobile phone marketshare at Softbank.

Sharp, who co-developed its bezel-less Aquos Crystal with Softbank, solidfied its no. 2 position at the operator, based on the strong shipments of Aquos models.

This extensive report, available to clients, tracks 17 handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI.


February 13, 2015 08:00 woh

According to the newly-updated report -- Global Handset Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Micromax, a burgeoning local handset vendor, outperformed siignificantly in the Indian mobile phone market during the fourth quarter of 2014.

Micromax has quadrupled its handset shipments in India and Asia in three years, emerging as a major player in the region alongside Samsung. Low-cost Android models and crisp marketing in suburban areas are among the key to Micromax's success.

This extensive report, available to clients, is tracking 23 top handset brands across 15 major countries on a quarterly basis. Countries covered include China, UK, Brazil and others.


February 12, 2015 01:35 woh

According to the recently published report -- Global Smartphone Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Samsung remained the number one smartphone vendor in most major countries worldwide during the fourth quarter of 2014. Apple performed exceptionally well, boosted by robust demand for its larger-sized 4.7- and 5.5-inch iPhones, which enabled the vendor to become the biggest smartphone vendor in the UK for the first time ever. In India, the world's third largest smartphone country, Samsung and Micromax competed almost neck-and-neck, taking the first and second spots, respectively.

This report, available to clients, tracks 18 leading smartphone vendors across up to 30 major countries by quarter in 2014. Countries covered include Thailand, Philippines, Colombia, Nigeria, Egypt and others.


January 30, 2015 18:54 lsui

According to a newly-published report from our Handset Country Share Tracker (HCST) service -- China Handset and Smartphone and OS Share : Q4 2014 -- Apple nudged up to become the second largest handset and smartphone vendor in China in the fourth quarter of 2014, for the first time ever. Strong demand for iPhone 6 and 6 Plus models, as well as an extended retail presence, and sizeable subsidies from three operators, are the main drivers behind the surging volumes, which doubled annually.

Xiaomi maintained its no.1 handset and smartphone position in China, for two quarters in a row. Xiaomi's rapid (but slowing) growth -- along with rising brands like Vivo and Oppo -- is harming established local rivals such as Lenovo, Coolpad and others. Samsung dipped to the no. 3 position, amid competition from Apple and Chinese brands. Lenovo plunged to fifth place this quarter and lost share annually and sequentially, while Huawei held fourth place -- driven by its Honor sub-brand and Ascend models across multiple price-tiers.

Our extensive report contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q4 2014. A forecast by smartphone vendor for Q1 2015 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.

 


December 4, 2014 00:45 woh

According to the recently published report, Global LTE Handset Vendor Shipments by Country: Q3 2014, under our Handset Country Share Tracker (HCST) service, China has finally become the world's number one LTE handset market for the first time during Q3 2014, making the US slip to the 2nd position. China LTE handset market grew substantially by volume, up 140% sequentially, mainly driven by the growing influence of two rising stars, Oppo and Vivo, in the growing LTE segment in China.

The more detailed and extensive analysis, and LTE handset market share by vendor by country can be viewed here, available to our paid clients.


November 26, 2014 18:06 khyers

In three new reports Strategy Analytics Handset Country Share Tracker service examines the Q3 2014 handset vendor landscape for three of Western Europe's most important markets.  Each of these reports provide detailed views of the leading handset vendors and how they did in terms of handset shipments, growth, and how they performed with each of the key operators in each of these countries.

The French handset market grew by +1% against the same period one year ago, in keeping with the longer-term trend of slightly sluggish growth in the country. Among the vendors Samsung and Apple retained its top two spots while Samsung went through annual handset shipments decline and Apple grew YoY. This report tracks handset vendor market share at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q3 2014.

The German handset market shrank by -1% year-on-year in Q3 2014, continuing the longer-term trend of slightly slowing growth in the country. Among the vendors Samsung continued to retain its number one spot, but lost its annual market share a bit. Apple managed to keep its no.2 position for the eighth sequential quarter. Meanwhile Nokia, Sony and LG continued to compete for no.3 position. HTC didn't manage to grow its market share YoY while Motorola inched up its share every quarter by degrees. This report tracks quarterly handset vendor market share at the four major German operators -- T-Mobile, Vodafone, O2 and E-Plus -- from Q1 2009 to Q3 2014.

We estimate 9.1 million handsets were shipped in the UK in Q3 2014, remaining flat versus the year-ago quarter, impacted by sluggish operator subsidies and the overall growth pause of its handset markets. The UK handset market had been trending flat at best on an annual basis since 2010, and the first three quarters of 2014 experienced -1% YoY decline in spite of the deployment of next generation 4G LTE networks across the country's major operators and a general macroeconomic up-tick. This report tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q3 2014.

Each of these reports are important tools for measuring the health of individual handset brands at the operator level.


November 24, 2014 05:11 woh

According to the recently published 'Japan Handset Vendor Market share by Operator in Q3 2014' under our Handset Country Share Tracker (HCST) service, Apple cemented its no. 1 position at Softbank and KDDI, the Japanese second and third biggest operators, in Q3 2014 due to the influential demand of its newly-launched larger-sized iPhone 6 (4.7 inch) and iPhone 6+ (5.5 inch). Meanwhile, at NTT Docomo, the biggest operator in Japan, Sony kept the no.1 position, mainly due to strong demand for Xperia Z2, Z1 and A2. Apple, no.2 at NTT Docomo, remained lackluster in July and August, but the launch of the new iPhones in September gained robust market traction at NTT Docomo, too, closing the gap between Sony.

The report, available to our paid clients, can be viewed at this link, and covers handset shipments and marketshare for 17 vendors across the big 3 operators in Japan during the third quarter of 2014.


November 21, 2014 14:18 khyers

After several quarters of declining or flat growth, handset shipments in the United States improved on a sequential and annual basis during Q3 2014. Apple and Samsung remain the top two brands, but they are at risk of losing traction to a resurgent LG and bullish ZTE at multiple carriers like AT&T. Meanwhile, HTC and Blackberry continued to struggle, due to weak portfolios. T Mobile was the standout operator, as its share of handset volumes is now at the highest level for four years.

The report USA Handset Vendor Marketshare by Operators Q3 2014 examines the performance of the key handset vendors in this key market. This extensive report tracks mobile handset shipments and vendor marketshare for 16 major vendors at the "big 4" operators in the United States on a quarterly basis from Q1 2009 to Q3 2014.  The report is available for clients of our Handset Country Share Tracker service.


November 14, 2014 01:25 woh

According to the recently published 'Global Handset Vendor Share in 15 Countries in Q3 2014', published under our Handset Country Share Tracker (HCST) service, Micromax ranks no.2 in handset market in India during Q3 2014, closing the gap against the leading vendor, Samsung. The market share difference between those two got narrowed to a record-low level in Q3 2014.

Asus, the Taiwanese handset vendor and better known for its laptop, desktop and server products, is slowly but meaningfully enhancing its handset market presence in several key countries including China, India and its home Taiwanese market based on its Zenfone and Padfone series. As this vendor is also aggressively shipping its handsets into other big markets such as Russia, Brazil, Turkey, Indonesia, Vietnam and Thailand, it is expected that Asus is sure to keep up its handset market share in those countries in coming quarters.

The detailed analysis and marekt share on the 23 leading handset vendors in major 15 countries can be available to our paid clients, at this link.


November 12, 2014 08:39 woh

According to the recently published 'Global Smartphone Vendor Share for 15 Countries' under our Handset Country Share Tracker (HCST) service, Samsung captured the biggest smartphone market share in 11 countries out of 15 countries that we track every quarter. Apple became the no. 1 smartphone vendor in 3 countries including the US and Japan while Xiaomi became the largest smartphone vendor in China for the first time during Q3 2014.

The report, which tracks the leading 17 smartphone vendors, from tier-one vendors such as Samsung and Apple, to the rising vendors such as Oppo, Vivo and Gionee, in major 15 coutries acorss the globe can be available to our paid clients at this link.