Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

August 13, 2014 02:22 woh

According to the recently-published 'Global Handset Vendor Marketshare for 15 Countries in Q2 2014' under our HCST (Handset Country Share Tracker) service, handset market competition in India is getting neck to neck among Samsung, Nokia and Micromax in Q2 2014 as Samsung and Nokia lost their market share annually, and Micromax has kept increasing its market share quarter on quarter. In particular, the market share difference between Samsung and Micromax became the record low during the quarter.

Further analysis on India handset market and additional quarterly handset vendor market share in other 14 major countries including the US, China, Brazil, Russia, South Africa, South Korea, Japan, Russia, Germany and UK can be viewed by our paid clients here.


August 11, 2014 01:56 woh

According to our recently published report, Global Smartphone Market Share for 15 Countries in Q2 2014, in our HCST (Handset Country Share Tracker) service, Samsung took the lead in 14 major smartphone countries in Q2 2014, including the US, China, India, Brazil, Russia and UK, despite growing pressure from lower-end to higher-tier competition. Apple followed Samsung by maintaininig the no.1 position in Japan and taking no.2 in 8 countries.

Emerging countries, such as China, India, Brazil, Mexico and Russia, continued to lead annual smartphone growth, while Huawei, Xiaomi, Micromax and TCL-Alcatel delivered solid performances across multiple markets during Q2 2014.

Additional analysis of the quarterly smartphone market by country can be viewed by clients here.


June 2, 2014 07:07 woh

Our Handset Country Share Tracker (HCST) service recently published the Japanese Handset Vendor Share by Operator Report for Q1 2014, and we tracked that Apple took the top spot at all three big operators, NTT Docomo, SoftBank and KDDI in Q1 2014. Apple competed with Sony, neck and neck at NTT Docomo, but demonstrated invincible performance at both SoftBank and KDDI.

It would be worth noting that ZTE, a Chinese handset maker, keeps maintaining the 3rd largest handset vendor at SoftBank since Q2 2013, based on the steady sales of its specialized feature phones for kids. This report, available to our paid clients, tracks 17 handset vendors' marketshare by quarter at all major mobile operators in Japan.


March 3, 2014 08:39 woh

With almost all developed handset markets such as USA, France, Germany, Canada and South Korea suffering annual handset volume drop in Q4 2013, as identified in our recent report under HCST (Handset Country Share Tracker), Japan is almost the only country which grew annually in Q4 2013, mainly boosted by the explosive demand for Apple's iPhone 5S and 5C products, offered through all three local carriers including NTT Docomo. Apple dominated the Japanese handset market with an all-time high iPhone shipments.

Our Japan Handset Vendor Marketshare by Operator in Q4 2013 report, available to our paid clients, will give the readers how strong Apple was in Q4 2013 in Japanese handset market.


February 25, 2014 07:27 woh

According to a recently published handset and smartphone marketshare report for 15 countries in Q4 2013, released to clients through our Country Share Tracker (CST) service, Samsung and Apple are the only two vendors who seized the top spots across 15 major countries worldwide. Samsung captured the number one spot in most countries, including China, India and Brazil, while Apple ranked first in North America and Japan due to solid demand for the new iPhone 5s. In Japan, Apple captured a record share of all smartphones shipped during the quarter, crushing local vendors like Fujitsu and Panasonic and giant Samsung.


January 23, 2014 20:07 nmawston

Rumors continue to swirl that Sprint and T Mobile will soon merge their mobile operator businesses in the United States. If the merger goes ahead, our Country Share Tracker (CST) service finds "T Sprint Mobile" will instantly become the largest purchaser of smartphones in the huge United States market, leapfrogging longtime leaders Verizon Wireless and AT&T. This will have major implications for key smartphone suppliers such as Apple, Samsung and Kyocera. More data and analysis of the US smartphone market by operator can be downloaded by clients in this published report.


November 12, 2013 18:00 sbicheno

China smartphone shipments surged +91% year-on-year to record levels in Q3 2013. While Samsung remained in first place, Lenovo and Coolpad are hot on its heels in second and third positions and Xiaomi pushed into the top 5 list for the first time ever. The Chinese domestic smartphone market is increasingly influencing the overall global picture, and subscribers to Strategy Analytics’ Country Share Tracker service can access full quarterly Chinese device shipments, broken down by device type, vendor and OS, here.


November 11, 2013 18:06 nmawston

According to our Country Share Tracker (CST) service -- in a newly published report called China Smartphone Vendor and OS Marketshare : Q3 2013 -- China smartphone shipments surged a huge +91% YoY to record levels in Q3 2013.

China maintained its position as the largest smartphone market worldwide since Q3 2011. Today, smartphone shipments account for 86% of total handset volumes in China, up from 59% one year ago.

Samsung remained in first place in China, while Lenovo and Coolpad maintained second and third positions.

Xiaomi was the star performer in Q3 2013, pushing into the top-5 list in China for the first time since Xiaomi began operations in 2011. Strong performances in e-commerce channels, and the launch of the more-affordable Hongmi phone, were the key drivers behind its surging volumes. More analysis on Xiaomi and China smartphones can be downloaded by clients here.



June 13, 2013 17:49 Neil Shah

According to latest research from our Handset Country Share Tracker service, Apple registered its record high marketshare in the Japanese smartphone market. Apple was the top supplier in two out of three Japanese operators during the quarter. Sony was one of the fastest growing smartphone OEM capturing sceond spot as Xperia Z became one of the best selling smartphone models during the quarter.

Domestic brands such as Fujitsu, Sharp, NEC, Panasonic faced tough competition from the growing clout and shelf share of foreign brands, thanks to the global coverage, mindshare of popular sub-brands and flagship models such as Galaxy, Optimus, One, Razr and others.

Meanwhile, NTT Docomo remained the top smartphone operator benefitting from the rising wave of its Xi branded LTE smartphone sales whereas Softbank and KDDI (au) continued to compete closely for the second spot.

   

ResearchJapan Smartphone Vendor Marketshare by Operator: Q1 2013 (Link)


March 6, 2013 07:29 woh

Japan smartphone shipments grew a massive +63% annually in Q4 2012 to a record high penetration of total handset shipments. Softbank and NTT Docomo were the key carriers driving this growth with hefty demand for their 3G/4G smartphones and record performance from Apple and Samsung. Domestic vendors such as Sharp and Fujitsu conversely recorded below average performance during the quarter.

The full report - Japan Smartphone Vendor Marketshare by Operator: Q4 2012 - available to the clients of our Country Handset Share Tracker service, tracks smartphone vendor marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI. The report can be used by handset vendors, component makers, content developers, vehicle manufacturers and others to identify winners and losers by carrier in the high-value Japanese mobile market.