Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

September 26, 2014 22:48 nmawston

According to our Country Share Tracker (CST) service, the French mobile phone market dipped -5% annually in Q2 2014, due in part to local economic volatility. Among the hardware vendors, Samsung and Apple retained the top two spots, but both brands struggled in the face of hungry rivals. Local vendor Wiko continued to make impressive gains. Meanwhile, challenger-carrier, Free Mobile, continued to expand, and it is now one of the biggest operators for cellphones in France. This published report, available to clients, tracks mobile phone vendor marketshare at the 4 major French operators -- they are Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q2 2014. The report is an important tool for measuring the health of individual handset brands at the operator level.


September 26, 2014 22:38 nmawston

According to a new report from our WDS (Devices) research service, global mobile phone shipments will grow +5% in 2015. Samsung, Apple and Chinese vendors, including Huawei and Lenovo, will be among the main vendors driving growth next year, with 4G LTE providing significant uplift in key markets such as the US, China, Japan, UK and South Korea. This published report, available to clients here, forecasts global handset, smartphone and feature phone shipments by QUARTER for 14 of the world's largest VENDORS from 2000 to 2015. Global grey handset volumes by quarter through 2015 are also included. The report is a valuable tool for component makers, software developers, operators and other stakeholders to support their planning activities.


August 13, 2014 02:22 woh

According to the recently-published 'Global Handset Vendor Marketshare for 15 Countries in Q2 2014' under our HCST (Handset Country Share Tracker) service, handset market competition in India is getting neck to neck among Samsung, Nokia and Micromax in Q2 2014 as Samsung and Nokia lost their market share annually, and Micromax has kept increasing its market share quarter on quarter. In particular, the market share difference between Samsung and Micromax became the record low during the quarter.

Further analysis on India handset market and additional quarterly handset vendor market share in other 14 major countries including the US, China, Brazil, Russia, South Africa, South Korea, Japan, Russia, Germany and UK can be viewed by our paid clients here.


August 11, 2014 01:56 woh

According to our recently published report, Global Smartphone Market Share for 15 Countries in Q2 2014, in our HCST (Handset Country Share Tracker) service, Samsung took the lead in 14 major smartphone countries in Q2 2014, including the US, China, India, Brazil, Russia and UK, despite growing pressure from lower-end to higher-tier competition. Apple followed Samsung by maintaininig the no.1 position in Japan and taking no.2 in 8 countries.

Emerging countries, such as China, India, Brazil, Mexico and Russia, continued to lead annual smartphone growth, while Huawei, Xiaomi, Micromax and TCL-Alcatel delivered solid performances across multiple markets during Q2 2014.

Additional analysis of the quarterly smartphone market by country can be viewed by clients here.


February 25, 2014 07:27 woh

According to a recently published handset and smartphone marketshare report for 15 countries in Q4 2013, released to clients through our Country Share Tracker (CST) service, Samsung and Apple are the only two vendors who seized the top spots across 15 major countries worldwide. Samsung captured the number one spot in most countries, including China, India and Brazil, while Apple ranked first in North America and Japan due to solid demand for the new iPhone 5s. In Japan, Apple captured a record share of all smartphones shipped during the quarter, crushing local vendors like Fujitsu and Panasonic and giant Samsung.


March 6, 2013 07:22 woh

Global smartphone shipments increased by 38% annually in Q4 2012. This report, available to the clients of our Country Handset Share Tracker service, tracks the world's 11 leading smartphone vendors' shipments and marketshare across 15 major countries worldwide in Q1-Q4 2012. The 15 countries tracked account for 80% of total global smartphone volumes. Countries covered are: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, UK, and the United States. This report is a valuable tool for any mobile stakeholder that wants to track smartphone vendors' operational performances at a granular country level.


September 27, 2012 17:34 Alex Spektor

According to Strategy Analytics’ Country Share Tracker (CST) service, 15 countries represented three-quarters of global smartphone shipments in Q2 2012: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, Spain, UK, and USA. During the quarter, Samsung was the number one smartphone vendor in 13 of these countries. Meanwhile, Apple captured the top spot in the United States, desipite early anticipation of the recently released iPhone 5. Indeed, Samsung and Apple have separated themselves from the rest of the pack, as the ony two smartphone vendors with double-digit marketshare worldiwde. More smartphone vendor shipments to 15 key countries worldwide in Q2 2012 can be viewed by clients here.