In three new reports Strategy Analytics Handset Country Share Tracker service examines the Q3 2014 handset vendor landscape for three of Western Europe's most important markets. Each of these reports provide detailed views of the leading handset vendors and how they did in terms of handset shipments, growth, and how they performed with each of the key operators in each of these countries.
The French handset market grew by +1% against the same period one year ago, in keeping with the longer-term trend of slightly sluggish growth in the country. Among the vendors Samsung and Apple retained its top two spots while Samsung went through annual handset shipments decline and Apple grew YoY. This report tracks handset vendor market share at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q3 2014.
The German handset market shrank by -1% year-on-year in Q3 2014, continuing the longer-term trend of slightly slowing growth in the country. Among the vendors Samsung continued to retain its number one spot, but lost its annual market share a bit. Apple managed to keep its no.2 position for the eighth sequential quarter. Meanwhile Nokia, Sony and LG continued to compete for no.3 position. HTC didn't manage to grow its market share YoY while Motorola inched up its share every quarter by degrees. This report tracks quarterly handset vendor market share at the four major German operators -- T-Mobile, Vodafone, O2 and E-Plus -- from Q1 2009 to Q3 2014.
We estimate 9.1 million handsets were shipped in the UK in Q3 2014, remaining flat versus the year-ago quarter, impacted by sluggish operator subsidies and the overall growth pause of its handset markets. The UK handset market had been trending flat at best on an annual basis since 2010, and the first three quarters of 2014 experienced -1% YoY decline in spite of the deployment of next generation 4G LTE networks across the country's major operators and a general macroeconomic up-tick. This report tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q3 2014.
Each of these reports are important tools for measuring the health of individual handset brands at the operator level.