Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

November 21, 2014 14:18 khyers

After several quarters of declining or flat growth, handset shipments in the United States improved on a sequential and annual basis during Q3 2014. Apple and Samsung remain the top two brands, but they are at risk of losing traction to a resurgent LG and bullish ZTE at multiple carriers like AT&T. Meanwhile, HTC and Blackberry continued to struggle, due to weak portfolios. T Mobile was the standout operator, as its share of handset volumes is now at the highest level for four years.

The report USA Handset Vendor Marketshare by Operators Q3 2014 examines the performance of the key handset vendors in this key market. This extensive report tracks mobile handset shipments and vendor marketshare for 16 major vendors at the "big 4" operators in the United States on a quarterly basis from Q1 2009 to Q3 2014.  The report is available for clients of our Handset Country Share Tracker service.


November 14, 2014 01:25 woh

According to the recently published 'Global Handset Vendor Share in 15 Countries in Q3 2014', published under our Handset Country Share Tracker (HCST) service, Micromax ranks no.2 in handset market in India during Q3 2014, closing the gap against the leading vendor, Samsung. The market share difference between those two got narrowed to a record-low level in Q3 2014.

Asus, the Taiwanese handset vendor and better known for its laptop, desktop and server products, is slowly but meaningfully enhancing its handset market presence in several key countries including China, India and its home Taiwanese market based on its Zenfone and Padfone series. As this vendor is also aggressively shipping its handsets into other big markets such as Russia, Brazil, Turkey, Indonesia, Vietnam and Thailand, it is expected that Asus is sure to keep up its handset market share in those countries in coming quarters.

The detailed analysis and marekt share on the 23 leading handset vendors in major 15 countries can be available to our paid clients, at this link.


November 12, 2014 08:39 woh

According to the recently published 'Global Smartphone Vendor Share for 15 Countries' under our Handset Country Share Tracker (HCST) service, Samsung captured the biggest smartphone market share in 11 countries out of 15 countries that we track every quarter. Apple became the no. 1 smartphone vendor in 3 countries including the US and Japan while Xiaomi became the largest smartphone vendor in China for the first time during Q3 2014.

The report, which tracks the leading 17 smartphone vendors, from tier-one vendors such as Samsung and Apple, to the rising vendors such as Oppo, Vivo and Gionee, in major 15 coutries acorss the globe can be available to our paid clients at this link.


June 2, 2014 01:46 woh

According to our latest published reports from HCST (Handset Country Share Tracker) service in Q1 2014, Wiko, a fastest rising French mobile handset maker became no.3 in both handset and smartphone vendor share in France in Q1 2014, followed by Samsung and Apple. Strategy Analytics has internally tracked this company for the past several quarters, and started to officially include it in our handset vendor share report for 15 countries and smartphone one for 15 countries from Q1 2014.

Our 15 country reports, which are available to our paid clients, will also provide the vendors dynamics in 15 countries, showing how Samsung, Apple, Nokia/Microsoft, Huawei, Lenovo, LG, Xiaomi, Coolpad, Sony, ZTE, TCL-Alcatel, HTC and several other vendors played in terms of their global and country-level performance in Q1 2014.


July 22, 2013 13:04 nmawston

Motorola has recently been sending out invites to the launch of its new, flagship Moto X smartphone in the US, due in August 2013.

Our Country Share Tracker (CST) service expects Moto X volumes to be tilted mostly toward the United States market in the near-term (e.g. AT&T). We expect the pricing and promotion strategy to be heavily supported by parent Google. Moto X will attempt to differentiate from rivals by hardware materials and software customization. Moto X will compete with Samsung S3 / S4, HTC One, and other models. We expect the point-of-sale marketing for Moto X to have a strong “made at home in America” slant to it. Whether Samsung, HTC, LG and other Android partners will be pleased by this new Googorola LTE smartphone push remains to be seen.

Will Moto X revive Motorola in Q4 2013? It will give Motorola a lift, for sure, but the device is fairly "small beer" for now -- and it has a long way to go before it can compete with the kinds of volumes generated by the world's best-selling smartphone models, such as Apple iPhone 5 or Samsung S3.


July 10, 2013 04:04 woh

With global smartphone shipments increasing the market share in developed and developing markets in Q1 2013, we estimate the top 10 smartphone model families accounted for almost five out of seven smartphones shipped worldwide during the quarter.

Our Handset Country Share Tracker (HCST) service are tracking the quartery global shipments of top 35 well-known and well-received smartphone models from Samsung (Galaxy), Apple (iPhone), LG (Optimus), Nokia(Lumia), Blackberry (BB10), HTC (One), Motorola (Razr) and the rising Chinese vendors including Huawei, ZTE, Lenovo and Xiaomi from Q1 2011 to Q1 2013 in this published report.


June 13, 2013 17:49 Neil Shah

According to latest research from our Handset Country Share Tracker service, Apple registered its record high marketshare in the Japanese smartphone market. Apple was the top supplier in two out of three Japanese operators during the quarter. Sony was one of the fastest growing smartphone OEM capturing sceond spot as Xperia Z became one of the best selling smartphone models during the quarter.

Domestic brands such as Fujitsu, Sharp, NEC, Panasonic faced tough competition from the growing clout and shelf share of foreign brands, thanks to the global coverage, mindshare of popular sub-brands and flagship models such as Galaxy, Optimus, One, Razr and others.

Meanwhile, NTT Docomo remained the top smartphone operator benefitting from the rising wave of its Xi branded LTE smartphone sales whereas Softbank and KDDI (au) continued to compete closely for the second spot.

   

ResearchJapan Smartphone Vendor Marketshare by Operator: Q1 2013 (Link)


April 2, 2013 10:19 woh

Global smartphone shipments surged +38% annually in Q4 2012. We estimate the top 10 smartphone families accounted for over two thirds of smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but Sony's Xperia, LG's Optimus and Huawei 's Ascend series are quietly gaining traction. This report, Global Smartphone Shipments by Family / Model: Q4 2012, available to the clients of our HCST (Handset Country Share Tracker) service, tracks the world's best-selling smartphone families and models by shipment volumes from Q1 2011 to Q4 2012. This report will give you the information on how many units of iPhone 4S, iPhone 5, Galaxy S3, Galaxy Note and other flagship models from smartphone vendors have been shipped on a quarterly basis for two years. In this regards, this report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.

 

 

 

 


March 19, 2013 09:05 woh

Smartphone shipments in the United States grew 25% annually in Q4 2012. Apple captured the number one smartphone spot overall, as well as the top smartphone vendor ranking at the country's two largest operators, Verizon Wireless and AT&T. Android partners, such as Samsung, LG, HTC and Huawei, combined to keep the Google platform as the number two OS overall. The full report, USA Smartphone Vendor Marketshare by Operator: Q4 2012, available to the clients of our handset country share tracker (CST) service, tracks mobile smartphone shipments, vendor marketshare, and OS marketshare for 20 major vendors and 5 major platforms in the United States across 4 top operators and total market on a quarterly basis from Q1 2011 to Q4 2012.


March 14, 2013 23:31 nmawston

Our Handset Country Share Tracker (CST) team attended the launch of the new Samsung Galaxy S4 smartphone at Radio City in New York, US, on Thursday 14th March, 2013. Several thousand attendees joined the event.

We trialed the S4 earlier this week and were briefed on the strategy behind it. This is a concise summary of our initial analysis:

Key Hardware: As expected, the S4 contains a 5.0-inch, full-HD, super AMOLED display with an impressive 441ppi in a rounded-slate formfactor. There are Qualcomm Snapdragon quad-core / Samsung Exynos octo-core chipsets, varying by region. Other specs include 2GB RAM, dual-camera, NFC and MHL. The S4 looks visually similar to the previous S3, but the materials feel better quality and it is slimmer, lighter and nicer to hold in the hand.

Key Software: Samsung has clearly worked hard on its software and the results are impressive. There is finger-hover for the touchscreen, gesture recognition, improved eye-tracking, and better camera-editing.

Key Services: Samsung has layered a rich suite of Samsung proprietary services on top of the Android Jelly Bean OS. There are plenty of “S” services, such as S-Health and S-Translator. Google will be worried by this.

The S4 will launch commercially in the US and worldwide at the end of April 2013. Versions will support 3G, 4G and TD-LTE. There are 325 carriers in 166 countries onboard, such as AT&T and Verizon Wireless. Pricing will be Note-like.

We forecast tens of millions of units to be shipped worldwide this year. Provided there are no major "hidden" bugs that become apparent after launch, the S4 will be another blockbuster product for Samsung.

Which competitors will be impacted by the S4? Apple, LG, Sony, HTC, Blackberry, Nokia, Huawei, ZTE and Motorola will all be getting some sleepless nights in the next few weeks. Models such as iPhone 5 and HTC One could feel some pain.

We will publish a full report to clients on Friday 15th March, 2013.