Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

July 1, 2014 23:44 swaltzer

Subscribers can now view the replay and slides of our recent webinar on Strategy Analytics' newly upgraded My Dashboards Tool. See how Strategy Analytics’ upgraded Devices 'Dashboards' provide you with the data you need on the global handset and smartphone markets. Our 'dashboard' is an online, customizable pivot-table and charting tool. The new and powerful tool provides the ability to access, visualize, export, and create bookmarks of custom-cuts of our most popular market tracking and forecasting datasets. The Webinar introduced 'Dashboards' and taught you how to get the most out of our upgraded 'MyDashboards' tool.


June 19, 2014 23:32 swaltzer

After years of speculationAmazon finally introduced its first Fire Phone with AT&T in the US on Wednesday, 18th June, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers, and it risks getting caught in no-man’s land. This first-generation Fire may struggle to gain traction. Further insight and analysis on this topic can be found for subscribers in our published report here: Amazon Fire Puts a Shopping Cart in Your Pocket.


June 10, 2014 11:36 nmawston

According to our Country Share Tracker (CST) service, global LTE phone shipments grew +93% annually in Q1 2014. The US, South Korea, Japan and Europe continued to witness rapid 4G growth, while new-entrant China has quickly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, Sony, Nokia and others are now flooding the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This extensive published report, avauilable to clients, tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q1 2014.


June 2, 2014 07:07 woh

Our Handset Country Share Tracker (HCST) service recently published the Japanese Handset Vendor Share by Operator Report for Q1 2014, and we tracked that Apple took the top spot at all three big operators, NTT Docomo, SoftBank and KDDI in Q1 2014. Apple competed with Sony, neck and neck at NTT Docomo, but demonstrated invincible performance at both SoftBank and KDDI.

It would be worth noting that ZTE, a Chinese handset maker, keeps maintaining the 3rd largest handset vendor at SoftBank since Q2 2013, based on the steady sales of its specialized feature phones for kids. This report, available to our paid clients, tracks 17 handset vendors' marketshare by quarter at all major mobile operators in Japan.


June 2, 2014 01:46 woh

According to our latest published reports from HCST (Handset Country Share Tracker) service in Q1 2014, Wiko, a fastest rising French mobile handset maker became no.3 in both handset and smartphone vendor share in France in Q1 2014, followed by Samsung and Apple. Strategy Analytics has internally tracked this company for the past several quarters, and started to officially include it in our handset vendor share report for 15 countries and smartphone one for 15 countries from Q1 2014.

Our 15 country reports, which are available to our paid clients, will also provide the vendors dynamics in 15 countries, showing how Samsung, Apple, Nokia/Microsoft, Huawei, Lenovo, LG, Xiaomi, Coolpad, Sony, ZTE, TCL-Alcatel, HTC and several other vendors played in terms of their global and country-level performance in Q1 2014.


May 2, 2014 15:22 sbicheno

Apple achieved 17% shipment growth of its iPhone smartphone family in Q1 2014, thanks largely to strong shipments of the new flagship iPhone 5s model, according to new research from Strategy Analytics’ Handset Country Share Tracker (HCST) service.

Having been supply-constrained in Q4 2013 - its first full quarter of availability - the iPhone 5s faced a better supply situation in Q1 2014, enabling Apple to more fully fulfil demand for its new flagship, as well as accommodate latent demand from the previous quarter. In contrast, shipments of the cheaper iPhone 5c were considerably lower, while those of the two-year-old iPhone 4S were stronger than accepted.

All this implies that consumers are likely to either chose the latest flagship, or the lowest-priced iPhone available, calling into question the viability of launching a new model that offers insufficient price differentiation from the flagship. Apple must now once more consider whether the launch of a significantly cheaper iPhone has strategic merit.


March 3, 2014 08:39 woh

With almost all developed handset markets such as USA, France, Germany, Canada and South Korea suffering annual handset volume drop in Q4 2013, as identified in our recent report under HCST (Handset Country Share Tracker), Japan is almost the only country which grew annually in Q4 2013, mainly boosted by the explosive demand for Apple's iPhone 5S and 5C products, offered through all three local carriers including NTT Docomo. Apple dominated the Japanese handset market with an all-time high iPhone shipments.

Our Japan Handset Vendor Marketshare by Operator in Q4 2013 report, available to our paid clients, will give the readers how strong Apple was in Q4 2013 in Japanese handset market.


February 25, 2014 07:27 woh

According to a recently published handset and smartphone marketshare report for 15 countries in Q4 2013, released to clients through our Country Share Tracker (CST) service, Samsung and Apple are the only two vendors who seized the top spots across 15 major countries worldwide. Samsung captured the number one spot in most countries, including China, India and Brazil, while Apple ranked first in North America and Japan due to solid demand for the new iPhone 5s. In Japan, Apple captured a record share of all smartphones shipped during the quarter, crushing local vendors like Fujitsu and Panasonic and giant Samsung.


January 31, 2014 18:45 nmawston

According to our Country Share Tracker (CST) service, Apple iPhone shipments worldwide grew by +14% annually in the second half of 2013. Apple, of course, unveiled the new 5s and 5c iPhone models to much fanfare. How are those models performing? This published report, available to clients, details the global shipments of every iPhone model since its launch in Q2 2007, from the iPhone 2G to the iPhone 5s.


January 23, 2014 20:07 nmawston

Rumors continue to swirl that Sprint and T Mobile will soon merge their mobile operator businesses in the United States. If the merger goes ahead, our Country Share Tracker (CST) service finds "T Sprint Mobile" will instantly become the largest purchaser of smartphones in the huge United States market, leapfrogging longtime leaders Verizon Wireless and AT&T. This will have major implications for key smartphone suppliers such as Apple, Samsung and Kyocera. More data and analysis of the US smartphone market by operator can be downloaded by clients in this published report.