Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

March 19, 2015 10:00 woh

According to the newly-published France Handset Vendor Marketshare by Operator: Q4 2014 report, published under our HCST (Handset Country Share Tracker) service, Apple posted an all-time-high mobile phone marketshare at most French carriers -- including Orange and SFR -- during Q4 2014. This record performance was achievable largely thanks to the robust sales of iPhone 6 and 6 Plus, closing the gap on Samsung, a long-time market leader in France.

This report, available to paid-clients, tracks cellphone vendor marketshare at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q4 2014.


March 16, 2015 02:32 woh

According to the recently published report, 'Germany Handset Vendor Marketshare by Operator: Q4 2014', posted by our Handset Country Share Tracker (HCST) service, Motorola, acquired by Lenovo last year, shows clear signs of increasing its handset market share at most of major carriers in Germany, including T-Mobile, Vodafone and O2, in H2 2014. The affordable, but high-performing smartphones, Moto G and Moto E, have raised the market share in Germany in 2014, from almost 0% in 2013.

The report, available to our paid clients for HCST service, is tracking the quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus).


March 16, 2015 02:10 woh

According to the recently-posted report, 'UK Handset Vendor Marketshare by Operator: Q4 2014', published under our Handset Country Share Tracker (HCST), Microsoft (Nokia, previously) captured the biggest handset market share at EE (Everything Everywhere) in three years in Q4 2014. Microsoft's WindowsPhone-based Lumia line-ups kept less than 10% market share in handset market at EE in H1 2014, but started to rise above 10% level from Q3 2014, and recorded the highest handset market share in three years in Q4 2014, largely due to the popularity of its Lumia 635 and 830 products.

The report, available to our paid clients for HCST service, tracks the quarterly handset vendor market share at the the other three major UK operators, Vodafone, O2 and Three, in addition to Everything Everywhere. 


March 2, 2015 14:34 nmawston

According to our Handset Country Share Tracker (HCST) research service, smartphone shipments in the United States jumped an impressive +33% annually in Q4 2014, driven mainly by Apple which had a blockbuster quarter. Apple was number one in hardware, while Android captured top spot in software. T Mobile delivered a great performance, as its smartphone volumes soared to their highest level of all time. Its Un-carrier strategy is proving successful. Our extensive report -- available to clients here -- tracks smartphone shipments, vendor marketshare, and OS marketshare for 20 major brands and 4 major platforms in the United States across 4 top operators and the total market on a quarterly basis from Q1 2011 to Q4 2014. Operators covered include Verizon Wireless, AT&T, Sprint and T Mobile.

 


February 27, 2015 09:00 woh

According to the recently posted report, 'Global LTE Handset Vendor Shipments by Country: Q4 2014', published under our Handset Country Share Tracker (HCST) service, China remains the world's biggest LTE handsets market by volume for two quarters in a row. China alone accounted for a significant 39% share of global LTE handsets shipment during the quarter. Apple's iPhone 6 and 6 Plus, and affordable LTE handsets from Chinese vendors such as Xiaomi, Huawei, OPPO and Vivo drove up the LTE handsets volume in China.

This extensive report, availble to our paid clients, tracks the global LTE handset shipments and vendor marketshare for 23 major vendors across 5 major LTE countries such as China, the US, South Korea, Japan and Canada.

 


February 23, 2015 00:06 woh

According to a recently-published report -- Japan Handset Vendor Marketshare by Operator: Q4 2014 -- posted on our Handset Country Share Tracker (HCST) service -- Apple accounted for a significant 71% handset marketshare at Softbank, the 2nd largest wireless operator in Japan by volume, during Q4 2014.

Not only the larger-sized 4.7- and 5.5-inch-display iPhone 6 and 6 Plus, but the one-year-old iPhone 5S also led the growth, recording an all-time-high mobile phone marketshare at Softbank.

Sharp, who co-developed its bezel-less Aquos Crystal with Softbank, solidfied its no. 2 position at the operator, based on the strong shipments of Aquos models.

This extensive report, available to clients, tracks 17 handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI.


February 13, 2015 08:00 woh

According to the newly-updated report -- Global Handset Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Micromax, a burgeoning local handset vendor, outperformed siignificantly in the Indian mobile phone market during the fourth quarter of 2014.

Micromax has quadrupled its handset shipments in India and Asia in three years, emerging as a major player in the region alongside Samsung. Low-cost Android models and crisp marketing in suburban areas are among the key to Micromax's success.

This extensive report, available to clients, is tracking 23 top handset brands across 15 major countries on a quarterly basis. Countries covered include China, UK, Brazil and others.


February 12, 2015 01:35 woh

According to the recently published report -- Global Smartphone Vendor Market Share for 15 Countries in Q4 2014 -- published by our Handset Country Share Tracker (HCST) service -- Samsung remained the number one smartphone vendor in most major countries worldwide during the fourth quarter of 2014. Apple performed exceptionally well, boosted by robust demand for its larger-sized 4.7- and 5.5-inch iPhones, which enabled the vendor to become the biggest smartphone vendor in the UK for the first time ever. In India, the world's third largest smartphone country, Samsung and Micromax competed almost neck-and-neck, taking the first and second spots, respectively.

This report, available to clients, tracks 18 leading smartphone vendors across up to 30 major countries by quarter in 2014. Countries covered include Thailand, Philippines, Colombia, Nigeria, Egypt and others.


January 30, 2015 18:54 lsui

According to a newly-published report from our Handset Country Share Tracker (HCST) service -- China Handset and Smartphone and OS Share : Q4 2014 -- Apple nudged up to become the second largest handset and smartphone vendor in China in the fourth quarter of 2014, for the first time ever. Strong demand for iPhone 6 and 6 Plus models, as well as an extended retail presence, and sizeable subsidies from three operators, are the main drivers behind the surging volumes, which doubled annually.

Xiaomi maintained its no.1 handset and smartphone position in China, for two quarters in a row. Xiaomi's rapid (but slowing) growth -- along with rising brands like Vivo and Oppo -- is harming established local rivals such as Lenovo, Coolpad and others. Samsung dipped to the no. 3 position, amid competition from Apple and Chinese brands. Lenovo plunged to fifth place this quarter and lost share annually and sequentially, while Huawei held fourth place -- driven by its Honor sub-brand and Ascend models across multiple price-tiers.

Our extensive report contains handset and smartphone shipments and marketshare by multiple vendors and operating systems by quarter in China from Q1 2009 to Q4 2014. A forecast by smartphone vendor for Q1 2015 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world's largest by volume and revenue.

 


January 26, 2015 11:27 nmawston

According to our Country Share Tracker (CST) service, T Mobile has overtaken Sprint -- and closed the gap on AT&T -- to become firmly established as the 3rd largest smartphone carrier (by shipments) in the high-value United States market. Despite possible competition from a Google MVNO, device vendors with North American growth ambitions -- such as ZTE, Microsoft (Nokia) or Motorola -- should target T Mobile in 2015. More analysis and data can be downloaded from clients here.