Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

August 6, 2014 22:08 nmawston

According to our Country Share Tracker (CST) service, China smartphone shipments grew +29% YoY to record levels in Q2 2014. Samsung maintained the number one spot, followed closely by Xiaomi in second place. For the first time ever, Coolpad pushed into third position thanks to healthy demand for its LTE models. By contrast, Lenovo fell out of the top 3 list this quarter and storm clouds are brewing for the vendor. This published report, available to clients, contains extensive data and analysis of the China smartphone market by hardware brand and by OS from Q1 2009 to Q2 2014. A forecast by quarter for Q3 2014 is also included.


June 10, 2014 11:36 nmawston

According to our Country Share Tracker (CST) service, global LTE phone shipments grew +93% annually in Q1 2014. The US, South Korea, Japan and Europe continued to witness rapid 4G growth, while new-entrant China has quickly established itself as the second-largest LTE market. Dozens of LTE handset models from Samsung, Apple, LG, Sony, Nokia and others are now flooding the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This extensive published report, avauilable to clients, tracks global LTE handset shipments and vendor marketshare for 17 major vendors in 5 major LTE countries from Q1 2012 through Q1 2014.


January 6, 2014 22:07 nmawston

According to our Handset Country Share Tracker (HCST) service, US LTE cellphone shipments jumped sharply in Q3 2013. The US, South Korea, Japan and Europe continued to witness lightning 4G growth as dozens of models from Samsung, Apple, Sony, Nokia and others flooded the market. The United States remains by far the world's largest LTE country, boosted by robust carrier subsidies. This published report, available to clients, tracks global LTE handset shipments and vendor marketshare for 16 major vendors in 4 major LTE countries from Q1 2012 through Q3 2013.


March 23, 2013 02:41 nmawston

According to our Handset Country Share Tracker (CST) service, the German mobile phone market slipped by -8% year-on-year in Q4 2012, as the broader ongoing macroeconomic challenges affecting the whole of the eurozone trumped the relative strength of the German economy. Following the launch of the iPhone 5, Apple reclaimed a significant chunk of volumes in Germany, but there are also initial signs of traction for Nokia's Lumia Windows Phone family.  The Finnish vendor gained 1 point of sequential marketshare in the quarter. This published report, available to clients, tracks quarterly mobile vendor market share at the four major German operators -- T-Mobile, Vodafone, O2 and E-Plus -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual handset brands at the operator level in Western Europe's second largest cellphone market.


March 23, 2013 02:31 nmawston

According to our Handset Country Share Tracker (CST) service, the UK mobile phone market dipped -4% year-on-year in Q4 2012, mimicking the broader economic challenges of the country. While Samsung and Apple showed healthy growth, this was offset by declines from Nokia, RIM, HTC and the Android long-tail. This published report, available to clients, tracks mobile phone vendor shipments and marketshare at the 4 major UK operators -- O2, Vodafone, Everything Everywhere and Three -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual device brands at the operator level in Western Europe's largest cellphone market.


December 27, 2012 13:40 nmawston

Global smartphone shipments surged +40% annually in Q3 2012. Smartphones are a high-growth market. Samsung and Apple top the charts with the world's best-selling models, but Sony, Huawei and HTC are quietly gaining traction. This published report, available to clients of our Country Share Tracker (CST) service, tracks the world's top-selling smartphone families and models by shipment volumes from Q1 2011 to Q3 2012. The report is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model, such as Apple's iPhone.


November 20, 2012 18:22 nmawston

South Korea currently has everyone dancing to the tune of "Gangnam Style", a catchy Korean pop song by a local artist called Psy. But it is not just K-pop that South Korea excels at. The country is also doing a fine job of promoting 4G mobile technology. LTE phone volumes in South Korea have more than doubled in the past year. Samsung, LG and Pantech are boosting sales. It is the world's most advanced LTE market by a long shot. We recommend all players with a stake in the 4G mobile industry take a close look at South Korea today, for a taster of how the rest of the world might look tomorrow. More analysis of the South Korea and global LTE mobile phone industry can be downloaded by clients from this published report in our Country Share Tracker (CST) service.


December 8, 2010 13:12 Alex Spektor
In recent years, the titans of the handset industry have been surprised by the success of newcomers. First, Apple – a computer vendor – shook up the smartphone market by storm, taking Nokia’s profit crown in the process. Then, Google – an advertising/search firm – brought to market a new mobile operating system, quickly overshadowing historic leaders RIM and Microsoft. Now, Google’s Android has also become the fastest-growing major smartphone platform, having shipped more than twice as many handsets in the first eight quarters.

Cumulative Shipments, First 8 Quarters

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Google’s successful growth has been enabled by strong support from its many partner vendors. As the first Android handset maker, HTC long enjoyed top market share, steadily broadening its portfolio across protocols (including hot “4G” technologies like HSPA+ and WiMAX), global carriers, and retail price points, staying ahead of Android competitors Motorola and Samsung. Historically, Samsung’s smartphone share had been disproportionate to its successful position in the overall market, and we had long commented on the matter. However, starting in Q3 2010, Samsung became the world’s largest Android vendor. Samsung accomplished this by launching an all-out assault across the globe with its Galaxy S family of handsets. For example, in the fickle US market, where each carrier has demanding compliance and customization requirements, Samsung launched a Galaxy S phone with each major carrier. Samsung’s share of the global handset market has tripled since 2001, when it was already a third-ranked player. Given that historic show of determination, the vendor’s leap to first place in Android smartphones should not at all be surprising. Expect Samsung to expand this leadership position in 2011 and beyond, riding Android’s coattails to huge smartphone volumes. -Alex Spektor Samsung Overtakes HTC to Become World's Largest Android Vendor in Q3 2010 Global Smartphone OS Market Share by Region: Q3 2010

May 20, 2010 21:05 David Kerr

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May you live in interesting times as the old Chinese proverb goes. Well in the information, communication and entertainment industry we certainly do. Some very interesting questions face our industry whether we look at:

  • the outcome of much delayed Indian 3G auction or
  • the battlegrounds around HSPA+ and LTE or
  • the surging Android ecosystem vs. weakening Symbian or
  • the upside potential for WebOS under it new owners
  • the potential disruption caused by mobile cloud phones and device

Every major technology advancement has lead to a massive disruption in the handset and infrastructure vendor community.

  • In 3G, Motorola’s slim myopia led to its near ruin and has provided huge growth for Samsung and a foothold in international markets for LG and SEMC.
  • On the infrastructure side 3G was expertly grasped by Huawei and ZTE leading to a new wave of M & A and a new world order which counts Nortel as a victim and seriously challenges ALU.

So how will the migration to 4G change the playing field?

  • Who will benefit most on the operator/service provider side?
  • Will Cloud Phones be disruptive in LTE?
  • Will operators find a path to realign the traffic/revenue mix with mobile broadband devices?

I would welcome your thoughts on these key questions. Also don’t forget to join our client webinar on Thursday May 27.

 

David


April 12, 2010 15:04 Neil Shah
Verizon Wireless in the US is pressing hard to get its hands on the Apple iPhone. Its CEO, Ivan Seidenberg, has reportedly told Apple that it wants to stock the iPhone sooner rather than later. Why would Verizon Wireless want the iPhone? Well, it would surely love to break AT&T’s exclusive for the iconic device. Verizon would be keen to solidify its data ARPU and improve the company’s churn outlook by stocking the popular iPhone. And with next-gen models like the HTC EVO 4G WiMAX starting to appear at Sprint, Verizon needs to remain at the cutting-edge of data-centric handsets and services. If (if) Verizon Wireless were to stock the iPhone in 2010 to 2012, should it be optimized for CDMA or LTE connectivity? Of course, timing is king. Should a Verizon iPhone be launched in the second half of 2010, then it would definitely be a CDMA-only version, because Verizon’s LTE network will not be fully commercialized. How about an LTE version in mid-2011? Well, our Wireless Device Strategies (WDS) service forecasts LTE handsets will make up just 1% of total shipments in the United States next year. Launching an LTE iPhone in 2011 would be a huge marketing coup for Verizon, but it would be entering a niche immature market, so we think this approach is too high a risk for Apple -- as a historical benchmark, Apple’s first WCDMA iPhone in 2008 did not launch until WCDMA volumes were approaching some 10% of the nationwide total. Therefore, we believe a launch-date of 2012 or even 2013, when LTE will be more established, is a more realistic option for a Verizon Apple LTE iPhone. If an iPhone arrives at Verizon before those dates, then it will almost certainly be a CDMA-only version. - Neil Shah