Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

November 20, 2012 18:22 nmawston

South Korea currently has everyone dancing to the tune of "Gangnam Style", a catchy Korean pop song by a local artist called Psy. But it is not just K-pop that South Korea excels at. The country is also doing a fine job of promoting 4G mobile technology. LTE phone volumes in South Korea have more than doubled in the past year. Samsung, LG and Pantech are boosting sales. It is the world's most advanced LTE market by a long shot. We recommend all players with a stake in the 4G mobile industry take a close look at South Korea today, for a taster of how the rest of the world might look tomorrow. More analysis of the South Korea and global LTE mobile phone industry can be downloaded by clients from this published report in our Country Share Tracker (CST) service.


November 17, 2012 14:49 nmawston

According to our Country Share Tracker (CST) service, China smartphone shipments increased +61% YoY in Q3 2012, surging way ahead of the United States and confirming its position as the world's largest country by volume. Samsung stayed top, but Lenovo is second and closing the gap. Huawei, ZTE and Coolpad continued to jostle for the remaining top-five slots. Almost all the "big 10" smartphone brands in China now use Android, putting pressure on Microkia and Apple iPhone. More analysis and data can be downloaded by clients in this published report.


November 8, 2012 09:22 nmawston

According to new research from our Country Share Tracker (CST) service, Samsung’s Galaxy S3 overtook Apple’s iPhone 4S to become the world’s best-selling smartphone model for the first time ever in the third quarter of 2012. A large touchscreen, extensive distribution and generous operator subsidies have propelled the Galaxy S3 to the top spot.

Samsung’s Galaxy S3 smartphone model shipped 18.0 million units worldwide during the third quarter of 2012. The Galaxy S3 captured an impressive 11 percent share of all smartphones shipped globally and it has become the world’s best-selling smartphone model for the first time ever. A large touchscreen design, extensive distribution across dozens of countries, and generous operator subsidies have been among the main causes of the Galaxy S3’s success. Apple shipped an estimated 16.2 million iPhone 4S units worldwide for second place, as consumers temporarily held off purchases in anticipation of a widely expected iPhone 5 upgrade at the end of the quarter.

Samsung’s Galaxy S3 has proven wildly popular with consumers and operators across North America, Europe and Asia. However, the Galaxy S3’s position as the world’s best-selling smartphone model is likely to be short-lived. The Apple iPhone 5 has gotten off to a solid start already with an estimated 6.0 million units shipped globally during Q3 2012. We expect the new iPhone 5 to out-ship Samsung’s Galaxy S3 in the coming fourth quarter of 2012 and Apple should soon reclaim the title of the world’s most popular smartphone model.

Exhibit 1: Global Smartphone Shipments & Marketshare by Model in Q3 2012 [1]

Global Smartphone Shipments by Model (Millions of Units)

Q2 '12

Q3 '12

Samsung Galaxy S3

5.4

18.0

Apple iPhone 4S

19.4

16.2

Apple iPhone 5

0.0

6.0

Others

128.0

127.6

Total

152.8

167.8

 

 

 

Global Smartphone Marketshare by Model (% of Total)

Q2 '12

Q3 '12

Samsung Galaxy S3

3.5%

10.7%

Apple iPhone 4S

12.7%

9.7%

Apple iPhone 5

0.0%

3.6%

Others

83.8%

76.0%

Total

100.0%

100.0%


[1] Numbers are rounded. Updated total. The Samsung Galaxy S3 total does not include the S3 Mini, S2, S or any other related models. The iPhone 4S total does not include the iPhone 5, iPhone 4 or any other related models.


November 2, 2012 18:51 lsui

Strategy Analytics Wireless Smartphone Strategies (WSS) services just released the global smartphone OS market share by region : Q3 2012 report.

Global smartphone shipments grew +39% annually in Q3 2012. Android was the star platform during the quarter, crushing almost all rivals except Apple iOS. Android is peaking in the North America market, but all other regions are approaching record marketshare levels. Blackberry OS, Symbian and Bada continued to fade, while Microsoft remains niche for now.

This report tracks global smartphone operating system shipments and market share on a quarterly basis from 2009 to Q3 2012.