Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

September 27, 2012 17:34 Alex Spektor

According to Strategy Analytics’ Country Share Tracker (CST) service, 15 countries represented three-quarters of global smartphone shipments in Q2 2012: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, Spain, UK, and USA. During the quarter, Samsung was the number one smartphone vendor in 13 of these countries. Meanwhile, Apple captured the top spot in the United States, desipite early anticipation of the recently released iPhone 5. Indeed, Samsung and Apple have separated themselves from the rest of the pack, as the ony two smartphone vendors with double-digit marketshare worldiwde. More smartphone vendor shipments to 15 key countries worldwide in Q2 2012 can be viewed by clients here.


September 19, 2012 11:54 sbicheno

According to Strategy Analytics’ Country Share Tracker (CST) service, the UK handset market declined by 2% year-on-year, slowing down from the previous quarter’s 8% growth as the strength of Samsung was insufficient to compensate for a pre-iPhone launch dip by Apple and continued market weakness, although Sony was a notable exception with a strong UK performance this quarter. Macroeconomic factors also played a part in the dip, with household budgets squeezed by recession and fiscal tightening.. The launch of strong new smartphones from the likes of Nokia, Apple, LG and Motorola could well reverse this declining trend in Q3. More analysis of the UK handset market can be viewed by clients here.


September 19, 2012 11:50 sbicheno

According to Strategy Analytics’ Country Share Tracker (CST) service, the German handset market grew by 3% year-on-year, slowing down from the previous quarter’s 9% growth, as the German economy’s relative strength allowed it to out-perform the rest of Europe once more. Samsung jumped to a record German market share following the launch of the Galaxy S3, while most other vendors saw their shares decline across all operators. The launch of strong new smartphones from the likes of Nokia, Apple, LG and Motorola could well reverse this trend in Q3. More analysis of the German handset market can be viewed by clients here.


September 19, 2012 10:20 nmawston

According to our Country Share Tracker (CST) service, the French mobile phone market grew +2% year-on-year in Q2 2012. While the sovereign debt crisis in strangling growth across much of Western Europe, the French market continues to be buoyed by the arrival of Free Mobile in Q1, which brought an aggressive pricing strategy the incumbent carriers are being forced to respond to. Samsung is the clear leader in the French cellphone market, where the Korean vendor has the deepest distribution, attracts some of the largest subsidies from carriers, and it spends big on marketing. More analysis of the France mobile phone market can be viewed by clients here.


September 12, 2012 23:14 nmawston

According to our Country Share Tracker (CST) service, global LTE handset shipments surged almost 1000% annually in Q2 2012. LTE is the mobile industry’s fastest growing technology, and one that no handset vendor, component maker or car manufacturer can afford to ignore. Apple has amply demonstrated this with its new iPhone 5 model due to launch with 4G on September 21st, 2012. South Korea witnessed astonishing growth and surpassed the United States as the biggest LTE market worldwide in the first half of the year. This is benefitting multiple 4G vendors with a solid presence in the country, such as Pantech, LG and Samsung. Apple now has a shiny new 4G iPhone that will enable it to take aim at the high-value Korean market in the coming months.


September 4, 2012 16:11 nmawston

According to our Country Share Tracker (CST) service, the EMEA handset market delivered a mixed performance in Q2 2012, with some countries rising and others falling. Russia strengthened because of smartphone growth, while Italy experienced a slowdown due to economic volatility. France grew handset shipments +2% from a year earlier, as Samsung rose to record highs in the country. Free, an emerging mobile operator, continues to cause shockwaves in the French market with its low-cost, no-obligation pricing strategy for phones and plans. Bouygues, a rival carrier, appears to have been shedding thousands of customers to Free in recent weeks.

This published report tracks quarterly handset shipments and marketshare for 10 major vendors in 7 major countries, such as France, from 2009 to Q2 2012. The countries covered are France, Germany, Italy, Russia, South Africa, Spain and UK.