Handset Country Share Tracker

A vital tracking tool for helping companies measure the success of competitors and partners in their local markets.

June 28, 2012 12:59 sbicheno

While global smartphone shipments grew 43%, year-on-year, in the first quarter of 2012, Strategy Analytics estimates the top 9 families of smartphone models accounted for more than two thirds of the global market in that quarter. Furthermore Samsung's Android-based Galaxy series overtook Apple's iPhone as the world's most popular smartphone sub-brand. In an increasingly brand-conscious smartphone market, Samsung and Apple are currently the clear leaders, and with their deep pockets enabling hard-to-match marketing spend, they represent a considerable challenge to the chasing pack. The full breakdown of the leading global smartphone sub-brands was published on our Global Smartphone Shipments by Family / Model : Q1 2012, available to subscribers of our Handset Country Share Tracker service.


June 26, 2012 15:18 nmawston

Strategy Analytics forecasts global smartphone shipments to grow +38% YoY in the second quarter of 2012. Economic slowdowns in the Eurozone, Asia and North America will place a temporary cap on growth in the near-term. However, an improved pipeline of major new models -- particularly Apple's iPhone 5 -- will help to stabilize volumes during the second half of this year. LTE technology will remain the industry's most important segment, with shipments rising tenfold in 2012. This extensive published report -- available to clients of our Wireless Device Strategies (WDS) service -- forecasts global handset shipments by region, by technology and by device type on a quarterly basis from 2000 to Q4 2013. The report goes on to forecast global handset shipments, revenues, ASPs and operating profits for 8 major vendors, such as Samsung and HTC, from 2000 until Q4 2013. Global grey phone volumes and smartphone shipments by quarter through Q4 2013 are also included.


June 25, 2012 08:04 nmawston

Hundreds of millions of consumers and businesses worldwide will own smartphones and feature phones enabled with Near Field Communications (NFC) technology by 2015. How might they use those NFC phones on a daily basis in the future? What kinds of stresses will be placed on mobile phone designs by NFC usage? Should all NFC phones be ruggedized? What should component makers, like Corning or Sony, do? These questions and more answered in this published report, available to download by clients of our Wireless Device Strategies (WDS) service.


June 22, 2012 11:23 sbicheno

Strategy Analytics’ Germany Handset Vendor Marketshare by Operator: Q1 2012 report reveals German handset shipments increased by 10% annually, up from a -1% decline the previous quarter. Germany remains the strongest European economy and, while there remain concerns about the extent to which the German tax-payer will have to take-on the debt of poorer Eurozone countries, its fundamentals are sound.

Nokia will be disappointed to have experienced a major decline in shipments in one of its strongest markets, especially after such a strong previous quarter, with sales of the Lumia family of smartphones tailing off after a promising start. Meanwhile Samsung and Apple both significantly increased their market shares YoY, confirming that weak performance in the smartphone market is behind Nokia’s German decline.