Ford is definitely on a roll with its class-leading Sync product. Ford Sync equipped vehicle sales surpassed 1 million units in May 2009. With availability on 14 MY2010 Ford North American models, and the announcement at CES this week of its app. enhanced next-generation product, it is well on its way to the 2 million unit sales mark later this year.http://www.fordvehicles.com/innovation/sync/availability/ - (These vehicle platforms will represent around 85% of Ford North American production in 2010.) http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-detail/pr-ford-introduces-signature-interior-31713 Semiconductor vendor Freescale is particularly enjoying the Sync's success as it has the highest value share of the semiconductor content for the current Sync product, supplying the core and interface processing capability of the system. At CES Freescale announced that one of its latest ARM-based i.MX multimedia applications processors and the S12 CAN gateway microcontroller will power the next-generation Sync product. Freescale powers next-generation Sync:http://media.freescale.com/phoenix.zhtml?c=196520&p=irol-newsArticle&ID=1372340&highlight= According to Strategy Analytics previous analysis Freescale is the #1 global automotive segment processor vendor, and we expect this to be confirmed again in our next round of market share analysis of vendor revenues in 2010. Automotive Semiconductor 2008 Market Shares:http://www.strategyanalytics.com/default.aspx?mod=ReportAbstractViewer&a0=4738 The Sync's continued popularity in North America, and Ford's plans to roll the system out in Europe and Asia-Pac, will enhance Freescale's position in the global automotive multimedia applications processor market, an application segment which has been largely dominated by Japanese semiconductor vendors.