Autotxt is a stolen vehicle recovery and immobilization solution provider that spread its wings in 2009 to move beyond its home market in the United Kingdom to explore SVR opportunities in Germany, Brazil and China. In the process, the company has begun trials of fleet solutions around the world pointing the way forward for the entire fleet industry to bring robust commercial solutions, eventually, to the large volume passenger vehicle market.
Autotxt has clearly recognized that its immobilizer technology, though a powerful differentiating solution, is not a mass market product. In the U.S., for example, vehicle immobilization is primarily used in the buy-here-pay-here market for consumer with poor credit seeking to purchase cars. This market segment is served by a half dozen or more companies and experiences strong, steady demand. OnStar caused a stir with its vehicle slowdown solution introduced in 2009. There have been a handful of high-profile vehicle recoveries using the technology, but it has yet to see wider application - something that Autotxt might change.
Autotxt is building upon its existing solution to offer comprehensive vehicle telematics solutions with over-the-air configurability, CAN integration and Website management for fleets. But these same solutions are increasingly well-suited to the passenger vehicle market especially since they already include tools for CO2 reduction and green navigation. The next step for Autotxt may well be more consumer-facing products and services.
In the U.K., Autotxt is best know for its Thatcham Category 5 vehicle recovery technology which includes pro-active notification of the vehicle owner of its theft and the ability to immobilize the vehicle and thereby recover it. The Autotxt solution is used by Aston Martin, Jaguar and Land Rover and Autotxt is now running tests and trials with potential customers in Germany and elsewhere. The technology represents a major business opportunity for Autotxt in Brazil, but that country is still in the process of re-evaluating its vehicle tracking and immobilization mandate.
In Germany, Autotxt is currently running trials with bigger commercial vehicle fleets with its new fleet efficiency tool, which focuses on improving driver behaviour, reducing CO2 and anti-theft. The first trials are nearly completed, according to the company. In China, Autotxt has two different activities, one focused on fleet applications and another one involving stolen vehicle tracking solutions for car makers.
All Autotxt applications involve CAN integration and in-depth CAN analysis for accurate data. The company's hardware is configured over the air for the dedicated vehicle type. The company also provides custom configured Web-based applications for customers for free since there is no standard telematics product for every customer.
Immobilization technology has been available from Autotxt for several years. The company works with different service partners in different countries covering Europe and an increasing number other countries. Development goes in the direction of interactive CAN applications (in cooperation with the automotive companies) and remote diagnostics capabilities (self healing car) in cooperation with IBM and Jaguar. The company is looking at opportunities in the U.S.