Automotive Electronics

Deep coverage at the system, semiconductor and sensor levels, as well as the broad view of whole value chain. Highly detailed forecasts for automotive electronic system, semiconductor and sensor demand, analyzed by region and vehicle segment.

February 26, 2010 13:02 cwebber

Strategy Analytics sees high-end automotive electronic control systems driving up on-board MCU data and code storage needs, especially for next-generation designs in powertrain, ADAS (advanced driver assistance) and Infotainment systems.  So this week's STMicroelectronics announcement of its 55 nm embedded Flash (eFlash) process technology, which will be implemented in its next-generation automotive microcontroller (MCU) chips is significant.  The company plans the first 55nm embedded-Flash product to be available for customer sampling in mid-2011, and automotive qualification in 2013. http://www.st.com/stonline/stappl/cms/press/news/year2010/t2482.htm The move should give ST a competitve advantage over its nearest industry rivals:  Strategy Analytics currently ranks ST as #3 global automotive semiconductor supplier.  Infineon (#2) announced in November 2009 an extension of its development and production partnership with TSMC to a 65 nm embedded flash process technology targeting a range of applications including next generation automotive systems.  Its automotive MCU qualification and production start is scheduled for the first half of 2013. http://www.infineon.com/cms/en/corporate/press/news/releases/2009/INFXX200911-005.html Our eyes are on Freescale, #1 automotive vendor overall and # automotive MCU vendor.  Its current 90 nm low power CMOS process for its automotive eFlash Power Architecture MCU products was developed in collaboration with ST, but the Austin-based company has yet to announce a decision on its route to a next generation solution. Strategy Analytics sees powertrain and ADAS are critical future battlegrounds for competing 32-bit MCU vendors, and having products with the right performance levels available on time to match designers needs is critical.  Forecast demand for these systems is provided in SA's Automotive System Demand Forecast: http://www.strategyanalytics.com/default.aspx?mod=ReportAbstractViewer&a0=5073 MCU demand forecasts for powertrain, ADAS and other systems can be found in SA's Automotive Semiconductor Demand Forecast: http://www.strategyanalytics.com/default.aspx?mod=ReportAbstractViewer&a0=5081


February 25, 2010 12:02 Ian Riches

Fujitsu Microelectronics has recently published a case study describing how it has integrated Inova Semiconductor’s APIX® high-speed serial interface into its graphics display controllers (GDCs). Fujitsu currently has three automotive GDCs with integrated APIX:

  • The MB86R02 “Jade-D” SoC, which uses an ARM 926 processor, a Fujitsu MB86296 “Coral-PA,”  graphics controller, two APIX channels, a TFT timing controller (TCON) and other automotive peripherals.
  • The MB88F332 “Indigo”, which combines an APIX deserializer, APIX Remote Hander (ARH) and APIX Automotive Shell, a sprite engine, a TCON, and other automotive peripherals
  • The 32-bit Fujitsu RISC microcontroller MB91F467, which is a 32-bit Fujitsu RISC (FR) microcontroller (MCU) with embedded APIX.

This APIX high speed serial link interface allows both display and command and control data to be passed back and forth.  It is claimed to significantly simplify the wiring required to support a remote TFT display. Strategy Analytics expects significant growth in in-vehicle displays, and forecasts that in excess of 50 million full color displays will be fitted to light vehicles by 2015. One strength of the Fujitsu / Inova tie-up is the range of solutions that can be supported, from entry-level clusters to higher-end variants with multiple, independent displays.  The high degree of integration allows for flexible architectures.  For example, in the low-end cluster shown below, no MCU or software is required in the cluster itself, nor is a CAN link to the cluster necessary.  The controlling MCU or SoC can be located elsewhere and communicate to the Indigo chip over APIX.Cluster Variants based on Fujitsu / Inova APIX architecture

  • The MB86R02 “Jade-D” SoC, which uses an ARM 926 processor, a Fujitsu MB86296 “Coral-PA,”  graphics controller, two APIX channels, a TFT timing controller (TCON) and other automotive peripherals.
  • The MB88F332 “Indigo”, which combines an APIX deserializer, APIX Remote Hander (ARH) and APIX Automotive Shell, a sprite engine, a TCON, and other automotive peripherals
  • The 32-bit Fujitsu RISC microcontroller MB91F467, which is a 32-bit Fujitsu RISC (FR) microcontroller (MCU) with embedded APIX.

This APIX high speed serial link interface allows both display and command and control data to be passed back and forth.  It is claimed to significantly simplify the wiring required to support a remote TFT display. Strategy Analytics expects significant growth in in-vehicle displays, and forecasts that in excess of 50 million full color displays will be fitted to light vehicles by 2015. One strength of the Fujitsu / Inova tie-up is the range of solutions that can be supported, from entry-level clusters to higher-end variants with multiple, independent displays.  The high degree of integration allows for flexible architectures.  For example, in the low-end cluster shown below, no MCU or software is required in the cluster itself, nor is a CAN link to the cluster necessary.  The controlling MCU or SoC can be located elsewhere and communicate to the Indigo chip over APIX. Changing to a higher-end cluster requires only a larger, higher-resolution panel and a change in the remote module driving the panel.  Fujitsu claims that being able to easily swap panels and modules in this way increases flexibility and modularity. In Strategy Analytics’ opinion, this combination of APIX data and command transfer and Fujitsu display controllers offers an intriguing and highly differentiated alternative architecture.  By enabling the controller to be off-cluster, and thus have a cluster free of application software, the creation of multiple display configuration variants should theoretically become easier and lower-cost for OEMs and Tier Ones. Longer term, the way in which image data is moved around the car will be a key battleground.  APIX is not a MOST replacement, but rather concentrates on simplifying the point-to-point controller-to-display connection.  MOST itself, although currently dominant in high-end vehicles, faces a potential future challenge from the Ethernet-based AVnu, which founding member Harman sees as its likely successor.


February 12, 2010 14:02 Kevin Mak

In association with DSK Toyota, KPIT Cummins has developed CLICKSERVICESMILE.com, an internet-based information system that will make car ownership easier for Indian consumers. 

 

The service aims to provide consumers with:

  • Accurate information for fault detection.

  • Locations of the nearest dealers for servicing.

  • Ability to specify the time and date for servicing.

  • Accurate estimates of servicing costs include retail prices for spare parts.

  • Accurate information on vehicle data and service history, assisting the sales of used cars.

  • Convenient methods of payment and accurate billing information.

The dealer pays a Rs 50,000-150,000 (US$1,100-3,200) fee a year, or in monthly instalments, but the consumer pays nothing.  The system is being trialled in Pune, India, but essentially this system could operate anywhere in the world and is later going to be rolled out to motorcycle owners as well.

 

This development is significant for the company as it is its first consumer-based product.

 

The reasons why are: 

  • While its embedded software business to global players is guaranteed to grow (mainly in safety systems, efficient low-emission powertrains and infotainment), its business in the burgeoning Indian automotive industry has yet made much headway.  KPIT Cummins may receive more domestic business from vendors wanting to enter the CLICKSERVICESMILE.com market place.  In 2007, KPIT Cummins sales by region were US 61.9 percent, UK 29.2 percent and Rest of the World 8.9 percent. 

  • The Indian car market is set to grow further with the recent arrival of the Tata Nano and other low-cost models, and thus expand the used car market as well - this will require a more convenient, safer and cost effective means of purchasing and servicing vehicles for consumers who are likely to be new to owning a car.  JD Power has forecasted an increase in Indian car production from 2.4m units in 2009 to 4.0m units in 2016. 

  • For the OEM customer and for the dealer, CLICKSERVICESMILE.com gives it an advantage over rivals.  As electronic content grows in emerging market vehicles, so more specialised help is required from dealers.  KPIT Cummins' strength in automotive embedded software will enable it to offer dealers the expertise in dealing with this.

KPIT Cummins' industry-based approach and new vertical focus strategy have led to a consumer-based product as a means to tap into domestic demand for automotive embedded software. At present, around a third of KPIT Cummins' business covers automotive and over 90 percent comes from sales in the mature markets.  As a result of this approach, it is attempting to diversify its business geographically and to expand its automotive business further.

 

Strategy Analytics has published an earlier report on the Indian automotive market: http://www.strategyanalytics.com/default.aspx?mod=ReportAbstractViewer&a0=3251 and on the low-cost car market: http://www.strategyanalytics.com/default.aspx?mod=ReportAbstractViewer&a0=4038.  Also its recent System Demand Forecast highlights demand levels for specific electronic systems in India and elsewhere: http://www.strategyanalytics.com/default.aspx?mod=ReportAbstractViewer&a0=5073.